GUEST INTERVIEWSTHE ELEVATE PODCAST

Competition, Transparency and Social Proof: Will Ainsworth

They say, if you squint, most agents look the same. But if you can make a point of difference that even if people are squinting that we don’t look the same, then I want to be that person that people look to for a different process. – Will Ainsworth

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In episode 111 of the Elevate Podcast, Samantha and Will discuss:

  • Becoming a director of McGrath Geelong and how he balances listing with leading a high performing team
  • The importance of building a solid team
  • How to differentiate yourself from other agents in a highly competitive area
  • How Openn Negotiation has significantly changed Will’s key metrics
  • Gaining efficiencies in off-market sales
  • Other technology in the office that has improved productivity
  • How Will demonstrates his worth to vendors in the process
  • Why ‘no’ is one of the most under-used words in real estate
  • Will’s goals for the future.

To download a case study on how Will Ainsworth doubled his buyer registrations and halved days on market, click here.

Key Takeaways:

  • You have to keep pushing year after year – you can’t just sit back and rest on your laurels and expect to keep moving forward with any type of momentum.
  • Put aside time every single day to do prospecting and sales activities – that is what got you to where you are now and it will continue to help you get further ahead.
  • Make yourself stand out, do something different, make yourself the best in your area in an area nobody else is even considering.
  • Openn Negotiation gives vendors, buyers and the agent more power than they would in a standard auction format.
  • Learn to say “no”. The word is one of the most underutilized in real estate. You must control your destiny and your calendar.

Connect with Will Ainsworth and Resources Mentioned:

Twitter: @willainsworth  
LinkedIn: https://www.linkedin.com/in/will-ainsworth-b46a8742/
Facebook: https://www.facebook.com/McGrathGeelong/
Openn Negotiation App  and Case Study
WhatsApp   
DocuSign      

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Samantha McLean

Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.