LJ Hooker has announced its new brand tagline which looks to connect with consumers of today during their big life moments, such as buying or selling their home.
The new tagline ‘When you know, you know’ empowers the consumer and refers to the instinctual side of decision-making, while also encapsulating LJ Hooker’s industry knowledge and experience.
The tagline is a modern evolution of the brand’s well-known tagline from the 1980s ‘nobody does it better’.
LJ Hooker Chief Operating Officer Ruth Trewhella said extensive research underpinned the philosophy of the new brand tagline, with the capability of leading the company into its century celebrations.
“As the most trusted real estate brand in Australia, it’s critical for us to continue evolving so we remain modern and in-touch with consumers,” Mrs Trewhella said.
“We felt it was time to move on from what has been a very effective brand expression on our experience to something that’s far more reflective of what we stand for today, but that’s also consistent with our heritage.
“For more than 90 years, we’ve been there for our customers during their big life moments, whether they’re opening the front door of their new home or packing up to say goodbye, we’re on the journey with them.
“That’s why our new brand tagline is an all-encompassing statement that reinforces our customer-first approach to the market.
“It also represents LJ Hooker’s values and capabilities while allowing our offices to customise it to their local market,” Mrs Trewhella said.
The real estate giant has launched its new brand tagline via an outdoor marketing campaign, with digital screens across more than 250+ shopping centres nation-wide displaying emotive creative and messaging.
LJ Hooker Head of Marketing James McGregor said the new creative centres on key customer moments and emotional drivers supported by instinctual decision-making in real estate.
“When people move from home to home it’s a big life moment that drives the decision,” he said.
“Whether a consumer is upsizing, downsizing, investing, renting, it was important that we created a tag line that was flexible enough to talk to each of these moments.
“We’ve developed a refined brand suite of print, digital and social content that will speak to a savvy marketplace.
“Everything we do starts and finishes with our customers, which is the essence of our brand,” Mr McGregor concluded
