ELEVATEGUEST INTERVIEWSTHE ELEVATE PODCAST

Imogen Callister: World-class social media strategy

“If you spend time building great connections, building a great unique selling point within your brand and being human first before an agent, I promise you'll create better connections. You will start to win appraisals online and you will resonate as a brand that people actually want to connect with.”

Samantha McLean Samantha McLeanNovember 27, 2020
1 minute read

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This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌ 

After a career that has spanned journalism and included working at the REA, Imogen Callister started The Media Coach earlier this year.

Her new business embraces a passion for both storytelling and real estate, and sees her working with agents to build a personal brand and campaigns that people want to connect with. 

In this episode Imogen shares her top tips on creating a world-class social media presence and strategy.

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In this podcast, Samantha and Imogen also discuss:

  • Why agents need to start acting like media companies
  • The difference between paid, earned, and owned media
  • Which platform to use
  • Doing a digital health check
  • The biggest mistakes agents make
  • Why marketing is all about being ‘a world-class bottle of water’
  • Finding your point of difference
  • It’s not about being liked, it’s about being seen
  • Handling negative reviews
  • Social media trends ahead

Resources and links mentioned:

Imogen at Elite Agent

Connect with Imogen Callister

Samantha McLean Samantha McLeanNovember 27, 2020
1 minute read
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Samantha McLean

Samantha McLean

Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.