Video continues to become more important in the world of real estate, and clever videos can attract a huge number of views from interested onlookers.
However, coming up with ideas can be tricky.
US-based Chief Executive Officer of Berkshire Hathaway HomeServices Beach Properties of Florida, Jimmy Burgess, said there were a number of simple videos agents could make to attract attention and boost their online profile.
Neighbourhood overviews
One of the most effective ways to attract potential buyers and sellers is to provide them with fresh and detailed information about developing neighbourhoods.
Mr Burgess said it’s important to be first to highlight things happening in your local area.
“People want fresh information,” Mr Burgess said on his YouTube channel.
“It also gives you the ability, when you do this, to actually go in and be the first person to go in there.”
Creating a developing neighbourhood overview video involves discussing future plans, current construction progress, and the overall vision for the area.
He suggests using drone photography to capture the evolving landscape and provide a visual representation of what the neighbourhood will look like.
This not only helps you rank higher in search results but also positions you as a knowledgeable and proactive agent.
Tour a home in your neighbourhood
Offering a tour of homes at different price points within popular neighbourhoods is a fantastic way to show the variety of options available in your market, Mr Burgess said.
“The curiosity of what does a price point get you in a specific neighbourhood in a specific city?” he said.
To maximise the impact of these videos, title them effectively.
He said to use a format like Tour a [$] Home in [Neighbourhood] followed by the city name.
This approach ensures that your video appears in relevant searches and piques the interest of viewers.
He said to highlight the unique features and selling points of the property, and consider partnering with other agents if you don’t have many listings.
This strategy not only attracts people but also establishes you as a specialist in specific neighbourhoods.
Interview local business owners
Local businesses are the heart of any community, and featuring them in your videos can significantly boost your engagement according to Mr Burgess.
“A lot of these local businesses, especially small businesses, they don’t have the wherewithal or the finances to go out to have somebody that’s marketing their business for them,” he said.
By interviewing local business owners, you provide them with valuable exposure while positioning yourself as a community resource.
These interviews can be shared on social media, and you should add the business as a collaborator to expand your reach.
This mutually beneficial relationship can lead to referrals and a stronger presence in the community.
“The law of reciprocity goes to work and they try to find ways to do something nice for you,” Mr Burgess said.
My five favourite things
Sharing your personal favourite aspects of living in your area can create a strong emotional connection with potential buyers and sellers.
“When you love your area and when you talk about the things you love about your area, it creates an energy that buyers and sellers want to be around,” Mr Burgess said.
Create a video that showcases the lifestyle, amenities, and unique features of your city. Whether it’s the beautiful beaches, vibrant cultural scenes, or excellent schools, let your passion for the area shine through.
This type of content can be done as a longer YouTube video or a series of short Instagram reels.
By highlighting what makes your city special, you attract like-minded clients who share your love for the area and engage with vendors who live there and understand why it’s so unique.
Copy your most viral video
Revisiting and updating your most successful video content can be a goldmine for engagement.
“Take that topic, rework that topic, give an updated idea on this, and that’s how you’re going to do this,” Mr Burgess said.
Analyse the performance of your past videos to identify what resonated most with your audience.
He said if a previous video on market trends performed well, create a new video with updated information and insights.
This strategy not only leverages the success of your past content but also keeps your audience informed with the latest data.
Consistently delivering valuable and relevant content will reinforce your position as a trusted real estate expert.
