Drawing from their experience with Omni Studio, a successful podcast management platform sold in 2019, Ed and Andrew have set their sights on simplifying the complex world of property investment infrastructure.
The idea for GXE was sparked by personal experience. “We were trying to track our own portfolios, properties, funds, debts, and it became clear how fragmented and messy the process was,” Ed says.
“Our goal was to create a platform where investors could see everything in one place. Whether it’s properties, property funds, or loans, GXE puts all the data at your fingertips.”
At its core, GXE is about clarity and efficiency. The platform allows users to track investment performance, manage compliance, and streamline operations, eliminating the need for multiple tools or manual processes.
“It’s like taking the simplicity of tracking public assets and applying it to private investments,” explains Ed.
“With GXE, you can log in and immediately access the information you need, from tax statements to performance updates.”
GXE’s impact is particularly evident in the property sector, where it’s helping developers and fund managers handle intricate investment structures with ease.
“For example, if a developer has 30 investors funding a project, GXE makes it simple to set up the structure, track compliance, and provide transparency,” Ed says.
One notable success story is Future Rent, which uses GXE to manage its debt funds, allowing property investors to access upfront rental income for renovations or maintenance.
“We’ve streamlined their backend operations, making everything efficient and error-free.”
Building such a sophisticated platform came with challenges. “The depth of compliance and specialised knowledge required was immense,” says Ed.
“It took time and the input of experts to create a best-in-class solution.”
Despite these hurdles, Ed says GXE has steadily grown, with much of its success attributed to partnerships like its collaboration with REACH.
“REACH has been phenomenal in connecting us with the right people and helping us navigate the Australian property market.”
Looking ahead, GXE aims to continue innovating and solving pain points for property professionals.
“We want to ensure that private assets can be tracked and managed as seamlessly as public ones,” says Ed. “It’s about making life easier for developers, fund managers, and investors alike.
“We’re just getting started.”
