Ray White Upper North Shore used the Prospecting Boot Camp series (PBC) to stay ahead of the competition.
Under the leadership of associate development manager Ashley Van Deyk, the teamย (pictured below)ย put a unique spin on the Ray White training initiative, ensuring prospecting remained front of mind.
“We used the PBC series but added our own personalised spin on it. In addition to the daily Zoom sessions run by corporate, we created a WhatsApp chat for all our bootcampers, incorporated our own challenges, and introduced fun prizes and rewards,” Ashley said.
“Our bootcampers checked in daily with their goals, whether it was 10 new data points, 30 dials before 11am, or booking an appointment each day. They were required to assess their diary, determine what could be realistically achieved, and commit to it. Once everyone hit their goal, they would return to the chat to be celebrated by their fellow bootcampers.”
One of the challenges introduced was a competitive ‘Time Trials’ call session every Friday, aiming for 40 dials, 10 connects, and one appointment within a two-hour window.
The fastest time over the 10- week challenge determined the bootcamp winner.
Sales associate to Michael Dempsey, Saxon Liddle, emerged as the boot camp champion, recording the best time trial score over the challenge period.
He was awarded with a first place medal for his achievement.
“As soon as all three targets were hit, we’d stop the clock, and they could go about their day. The winner of our boot camp was the one with the shortest accumulative time over the 10 weeks.
“If they didn’t hit all three targets, their time for that week would be capped at two hours, which would then be added to their final total,” Ashley said.
To keep motivation high, the team sent out leaderboards tracking accountability and performance reports.
At the heart of the program was a simple philosophy – focus on the result, not the excuse.
“Everybody can come up with 100 excuses as to why they don’t want to do something – 50 of which might even be valid. But our focus for the boot camp wasn’t on the excuses; it was on the result,” Ashley said.
“We adopted this military mentality and left the ‘why’ out of the equation. The question was simple: ‘Did you do what you said you were going to do?”
All participants were awarded with a certificate of completion for their grit and persistence.
As a thank you for their commitment to high performance, business owners David Walker and Charles Caravousanos covered the cost for those who opted into the boot camp to participate in True Grit, a military-style obstacle course.
They also had t-shirts made for the bootcampers, proudly displaying their team name, The Ray White Reapers, as a keepsake to remind them of what they had achieved.
