Those who don’t use AI and automation-powered data integration to gain these insights will miss out on significant revenue opportunities.
Over the years, an individual’s property needs change, and at each point, agencies want to be in pole position for a new listing or an opportunity to expand their rent roll.
Traditionally, it’s been difficult to track client insights in one place as agencies have operated on a patchwork of separate systems for sales, property management and enquiries.
Now, in the digital age, real estate agencies are realising they can gain a competitive edge by harnessing technology to generate customer insights from their own data and make their operations more efficient.
Integration between systems is fast becoming the industry’s new normal, and a new tool has arrived to provide agencies with a golden opportunity to gain a deep understanding of their clients.
The proptech company ideally positioned to provide an integration solution is Reapit – the company behind Australia and New Zealand’s most popular agent software suite that includes Agentbox, Console Cloud, InspectRealEstate and Move Me In.
Data insights across the client journey will now be generated through an automation-powered integration called ‘Golden Profile.’
“For the first time, agencies can see a single contact card that shows every interaction a client has had with them – properties bought, sold, listed, rented (as a tenant), or let (as a landlord),” Reapit Chief Product Officer Matt McGown said.
“They can also view the financial data relating to that client. For example: total paid rent, commission earned, management income and average sale price.
“With these insights in their hands, agents can instantly spot underperforming properties, maximise revenue and make sharper decisions.”
The Golden Profile harnesses automation to bring all client interactions across Reapit’s property management platform Console Cloud, and sales CRM Agentbox into a unified view.
For obvious reasons, one of the Golden Profile’s most popular facets is proving to be the Segmentation Report, which helps agencies understand their reach across both sales and property management by identifying key groups – like landlords who are also prospects, or vendors who are also tenants – using data from both Agentbox and Console Cloud.
The Golden Profile was among a host of new innovations unveiled at Reapit’s recent Fusion ’25 event, an online product release attended by more than 1000 agents across Australia and New Zealand. Golden Profile is now in beta and will be made available to the industry soon.
To remain competitive going forward, agencies will need a streamlined platform that connects, integrates and elevates every aspect of an agency with the following features:
- Optimised performance: Integrated processes between key jobs and tasks, which eliminates duplicate data entry and errors.
- Consolidated business insights: Greater transparency and confidence over operations, portfolio profitability and performance that provides actionable insights.
- Stronger safeguards: Streamlined access with one login for users, enhancing business protection and data security. Reapit Connect with single sign-on and multi-factor authentication provides this.
- Smart automations: Automated workflows, saving teams hours every day.
Keen to discover how you can fully integrate your operations to enhance your client relationships and drive growth in your business? Unlock the on-demand recording to find out how Fusion ’25 can transform your agency.
