Darren Latty is set to launch his newest office in Glenmore Park under the PRD brand, as the family-oriented business continues to go from strength to strength.
Mr Latty, who is currently the principal of PRD Penrith and PRD Blue Mountains, originally took over from his father, Michael Latty, and has quickly expanded the business’s reach.
For Mr Latty, real estate is very much a family affair, with his wife Angelina Latty and her cousin Angela Murphy both successful agents in their own right, running the Blue Mountains office.
While both of his children, Thomas and Stefany, are also heavily involved in the sales side of the business, while his cousin Darren is acting as the general manager and his wife Heidi is in sales.
PRD Glenmore Park is the third office the Latty family has opened as part of their growing empire.
“Dad started back in 1977, and then I started working with him in 87”, Mr Latty said.
“All my family works here now, so it’s still very much a family business.”
Mr Latty said having parents who worked in real estate shaped how he operates his offices.
“Any child of a real estate agent sees their parents on the phones and all the relationships they build,” he said.
“I love being around people and finding solutions to their needs, so it’s always been a big driver for me.”
Mr Latty’s Penrith office was recently recognised with the highly regarded ‘Office Growth’ award, as well as ranking in the prestigious Top 10 Sales Offices at the PRD Annual Awards for 2023, held in March this year.
Individually, Mr Latty was also inducted into the celebrated PRD Douglas Hall of Fame in 2019.
Mr Latty said the new Glenmore Park office came to fruition because of the rapid growth that’s been occurring in the area.
“There’s a new shopping centre being built called Glenmore Village,” he said.
“So we’ve been marketing the apartments on behalf of the developer off the plan and we just saw an opportunity out there with that area undergoing so much change.
“Obviously it’s one of the closest current residential developments to the new airport and a lot of the surrounding acreage is undergoing changes and discussions around rezoning.
“A lot of the work we do is with landowners and developers so positioning ourselves there to offer advice and understand what the changes mean was probably the main driver.”
Having grown up in the area and spent all his life in Penrith, Mr Latty said being entrenched in the community was a key factor that set his offices apart.
“It’s that local knowledge, just having lived in the area, worked in the area, seeing all the changes that the city’s undergoing,” he said.
“Just having an understanding of what the Penrith community looks for.
“We’ve been going through very much a generational change at the moment with all the infrastructure, airport and rail link, there’s just so much going on.
“I think for us, it’s just being aware of how those changes impact individuals and understanding what it might look like in the future.”
Mr Latty said the expansion to Glenmore Park was also about progression for the team.
“We are always looking for ways to be innovative and proactive,” he said.
“Too often real estate doesn’t learn to pivot to changing economies or simple client needs.
“We are challenging our team to find ways to do things better.
“We constantly look to learn, improve, and grow.”
