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EPM
Growth in a Changing Industry
WHEN YOU GET IT RIGHT, data can help you make better decisions and can act as the true north for your agency. It can help you define culture and positively impact how you communicate within your team. And, it can also help your clients and other stakeholders, as Ben White explains. THE PROBLEM IS THAT so many agencies have up…
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EPM
Numbers Game: The science of becoming a peach
Are you a peach or a lemon? Ben White tackles art versus science and what it means to be a ‘peach’ in our second excerpt from his latest book, Numbers Game. As an adolescent I was obsessed with cricket. Unfortunately, it was my first unrequited love. I would practise as much as the next person, but never had the skill…
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