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Elite Agent
When Photographers Take Flight: Tips on capturing great drone footage with Chris Schneider
With the popularity of hobby drones on the rise, more and more enthusiasts are experimenting with aerial photography. Places that were once off-limits or extremely hard for photographers to reach are now much easier to access with the aid of drones. So how do you get the best out of your camera drone? Choose a quality drone with good stabilisation…
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Elite Agent
Reader Poll: 2016, so how was it for you?
2016 has been a year of significant change in Australian real estate. The emergence of rating lead generation sites, new agency and agency models, continued tech developments and a slowing in the last quarter that took many for surprise; amongst other things. We’d love to hear how your year was personally. Did everything go to plan? [polldaddy poll=”9607528″] See how…
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Elite Agent
Is Cybercrime a Threat to Real Estate Agents?
The threat of cybercrime has fast become an everyday reality for small businesses across Australia, with real estate agents increasingly a hot target for cyber attacks. Find out how real is the threat is and what immediate steps can you take to protect your business from future attack. By definition, cybercrimes are crimes which are directed at the operating function…
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Elite Agent
Video and the Art of Sales: Helen Mitchell
It was not so long ago every property sale started with a phone call or a visit to your office. Buyers came to gaze in your shop window and, if they wanted to see a property, it involved a ride in your car. The start of every sales cycle began with a personal interaction with you. Then along came the…
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Elite Agent
List Sell Negotiate 2016 Takeaways: Craig Fine
Maintaining a hunger for learning is what sets apart the great agents in our industry. We asked Craig Fine from Sydney Sotheby’s International Realty to be our roving reporter at Josh Phegan’s List, Sell, Negotiate. Here he shares his top 10 takeaways from the event for agents, like himself, who are starting out but have a passion to achieve. 1.…
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Elite Agent
Amp Up Your Smartphone Audio
Everyone has a smartphone, and they provide excellent video quality, but the most common problems I see when agents video themselves using their smartphone or tablet is simply awful audio quality. Most viewers will tolerate poor video quality, but poor sound can turn the audience away very quickly. The microphone on your smartphone is designed for recording audio up to…
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EPM
Houston, We Have A [Drug] Problem
Unfortunately, meth usage is a growing problem in Australia, more widespread than most people realise. Bryan Goodall from Octief explains why we all need to be proactive about the growing problem of meth users in Australia, especially when it comes to property management. According to ABC News1, the number of Australians using the illegal drug methamphetamine – including crystal methamphetamine,…
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Elite Agent
Motivating Your Team Starts With A Simple Question
Business growth can be stunted by a lack of motivation among your team waiting on praise for a job well done that is not forthcoming. Removing these expectations will make all the difference, says Mike Irving of Advanced Business Abilities. Too many people today are waiting to be recognised for their work by a boss or colleague and if they…
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BEST PRACTICE
Open House: Help Your Clients Maintain their Security
Holding an open house exposes every square inch of a home to anyone who crosses the threshold. Most times it will be people you want to be there – potential buyers or tenants. But what if some of the ‘sticky-beaks’ simply want to see what’s there? Bruce de Graaf has researched the break-and-enter statistics and has some advice on helping…
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Elite Agent
What’s the market up to? Which market is that?
Property market observers are mentioning an apparent shortage of property listings through the spring selling season this year. Reserve Bank of Australia governor, Philip Lowe, has said that inflation is likely to remain low until the economy is such that it generates enough jobs to stimulate strong growth in wages. Until we get past the end of the mining boom…
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Elite Agent
What Investors Want
Just as there’s not one single property market, there’s not one solution for property management businesses. It all depends on the particular investor you’re dealing with and the local property market in your area. I’m a contrarian and tend to do the opposite to what most regular people do, and that goes for business and for investment. If you’re good…
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Elite Agent
Creating a Collective Team Culture: Natalie Koutsikas
In such a fast-paced industry as real estate, what would it mean to take your brand one step further and understand and be able to clearly identify what it is that you and your staff represent? Do you all share the same values and passion for achieving a collective goal? But most importantly, are you aware of what being able…
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Elite Agent
Video Without the Pain of Video
Video marketing is one of the most powerful tools an agent can use, but many shy away from the perceived expense and the time it can take. Helen Mitchell reveals the top ‘cheats’ to making engaging video content without the outlay. 74 percent of sellers would list with an agent that offers video to market their property” – Josh Cobb, stepps.com.au…
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Elite Agent
Instagram 101 Guide: Tips And Strategies for Real Estate Agents
Did you know that Instagram is one of the fastest growing social media platforms in the world? In the last six to 12 months, it had a considerable increase in the number of followers and likes. Instagram is proactively working with various brands and businesses and has implemented an Instagram Handbook for Brands. There has also been a tremendous shift…
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Elite Agent
Helping vendors prepare their property for sale
Getting the presentation of a listing right could be the difference between a mediocre final sales price and a hugely successful sales campaign, says Justine Stedman. There are many factors that create a well-styled property. Of course, the furniture should look beautiful and instantly lift the visual appeal, but there are other psychological factors at play. A well-styled property is…
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Elite Agent
Comment: Asian investor wave set to continue
The influx of Asian property investors into Australia and New Zealand will continue, according to Michael Davoren, Managing Director of RE/MAX Australia and RE/MAX New Zealand. Juwai.com’s presentation at the recent RE/MAX Australia and RE/MAX New Zealand rallies clearly showed that Chinese buyers have not allowed tumult around the world to daunt them in their pursuit of worthwhile property investments.…
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Elite Agent
A new era for Australian banks?
After Australian banks announced they would restrict lending to foreign nationals buying properties, investors from China are more hesitant in response. Business futurist and thought leader, David Thomas of Think Global – who will be speaking at ARPM 2016 – outlines the way forward for the Australian residential property market and overseas investment within it. What happened? In April and May 2016, all major Australian…
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Elite Agent
How community involvement can help you gain a competitive edge
Is your business engaging with the local community in which it operates? If it isn’t, it is missing out on many benefits, not just for those around you but to the bottom line. In this article, Benojo’s Martyn Ryan looks at the many benefits of your agency becoming involved in community programs and how to get started. Getting started Community…
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Elite Agent
Fibonacci rules for real estate agencies
Dan Brown’s The Da Vinci Code may have been the first time you came across Fibonacci numbers, but according to Peter Knight of Property Academy who will be speaking at ARPM 16 in August the magical sequence discovered by Fibonacci in 1202 also applies to real estate agencies. Let me start with the sequence: 1,1,2,3,5,8,13,21,34,55,89,144,233,377… These numbers are typically the…
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EPM
Numbers Game – Segmenting Landlords
In his latest book ‘Numbers Game’, Ben White profiles four different types of landlords that have very different needs. APMASPHERE HAS worked with hundreds of agencies over the last eight years,and we’ve distilled our learnings into a series of books. Numbers Game is the third and latest book in this series in which we explore lessons from agencies that have…
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Brand Editorial
The Moving Concierge – Streamlining PM Support Services
LOOKING TO DEVELOP relationships you can rely upon with a team of agent-focused property industry contractors? We present a select group of experts who have built their respective businesses around the timely, courteous and professional delivery of specialist services – many of whom are ex-property managers themselves. IT CAN BE TOUGH out there for a property manager. At any one…
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Elite Agent
The Art of Managing Sales People
The measure of success is directly related to the level of ownership that is inherent in the business plan, plus the consistency with which you deliver it to your team. Focus on that and success will follow. Managing a team that openly approaches you with challenges and solutions is far less stressful than those who come with problems, no solutions,…
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Elite Agent
Eight of the most unique properties in the world
What is the most unusual home you have ever sold or lived in? For many of us, that may only be an apartment or a brick house, with regular windows, walls and doors. However, there are houses all over the planet that are far different from the typical. They offer a unique way of life and a place to live that…
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EPM
2016: Ready, Set, Goal!
A NEW YEAR always brings new promise along with a desire for success. High achieving PM professionals Michelle Delaney and Hannah Gill take a look the best way to set and achieve business and personal goals for 2016. FOR PRINCIPALS MICHELLE SAYS: If you uncover the true definition of the word ‘goal’, you’ll find that it’s ‘an observable and measurable…
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Brand Editorial
PropertyIQ Connect launches a new EDM wizard
Now you can connect with buyers and sellers more easily with a new EDM feature that has just been launched by Property IQ. Dawie Verryne from Property IQ explains. The more listings you have and the more accurate your marketing, the better your sales results. Here’s a faster, simpler and more precise way to increase listings and target potential buyers.…
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EPM
Scott Jones: PRD Nationwide Wagga Wagga
When did you start in real estate, and what made you choose a property management career? I started in December 2008, so that’s coming on for eight years in the industry. Having completed my HSC, I was unsure what I wanted to do. I had a family friend in real estate and that ignited my interest, and I started working…
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CASE STUDIES
Anthony Gattuso: Auctioneer and Associate, Woodards Carlton
A veteran of Melbourne’s prestigious real estate market of the inner north, Anthony has sold in excess of 800 properties in his 15 years of practice. A true fixture of the Carlton community, Anthony is as much as part of the ambiance of Lygon and Rathdowne Streets as Cinema Nova and Brunetti. An auctioneer of note, his work is informed…
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EPM
EPM Workshop: The Challenge Of Change
WHAT ARE THE BIGGEST challenges facing property managers right now? Console and Elite Property Manager invited five leading professionals to comment on operational aspects, customer service and legislation. They discussed how these things affect their businesses today, and how these things may impact in the future. Chaired by Fiona McEachran of Console, this is what they said. Fiona McEachran: How…
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Brand Editorial
Could Your Cashflow Use A Boost?
WITH BANKS IMPOSING inflexible and restrictive lending criteria, it can sometimes be difficult to get cashflow for your agency at the times you really need it. If you are looking for a standby finance line or a working capital facility that can grow in line with your sales, Express Commission may be able to do what the banks can’t. We…
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Brand Editorial
Rockend releases update with new Inspection Workflow features
REST Professional Version 12.5 released today delivers users further automate manual tasks, build your business, grow profits, and deliver the best service experience to your customers. Watch the video above to see the new inspections workflow. Some of the latest features include: New Inspections Workflow – Allowing you to seamlessly move through the workflow to plan your inspections. Agency…
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Elite Agent
Top 10 tips for improving your listing presentation
Yes, folks – Tom Ferry is coming back to Australia for AREC 15. If you’ve never experienced Tom before, here is a taster. In Episode 10 of the #TomFerryShow, Tom walks you through 10 ways to freshen up your listing presentation so you can win every listing! Watch this video and make sure you leave with these top takeaways: –…
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Elite Agent
6 principles of persuasion every real estate agent should master
Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world. Story by Andrew Gale. Reciprocity The theory of reciprocity is that as humans we naturally want to return any favours given and pay back when we owe. Another way…
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Elite Agent
The Listings Stoush is About More Than Price Rises
Beth O’Brien, Chief Revenue Office at Onthehouse Group and founder of the Real Estate Ad Network gives her opinion on how agents can begin to ‘even the playing field’ with the portals through the use of next generation marketing. I recently sold my own property in Sydney’s eastern suburbs. Like most vendors, I ended up paying a huge fee for online advertising, one that equated…
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Elite Agent
Cooling Off Period: Using the winter months wisely
It’s no secret that winter is traditionally a quieter time in real estate, as vendors usually hold out to sell in the traditional booming spring and autumn periods. Last July the REIV recorded just 1,920 auctions in Victoria for the month, compared with 5,040 and 4,750 auctions during November 2013 and March 2014 respectively. In our Chelsea office alone, we…
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Elite Agent
The Finishing Touches for an Open House Inspection
You should always think of the open house as a first date with a prospective buyer: you only get one chance to make a lasting impression. Here is a guide for your vendors on keeping their home show worthy whilst on the market While it is common knowledge to de-clutter and clean every nook and cranny in the house, what is…
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