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THE ELEVATE PODCAST
Competition, Transparency and Social Proof: Will Ainsworth
“The only people that will succeed at Openn Negotiation are honest real estate agents, for starters. There’s more work involved in this process than there is under the traditional selling methods, so it does take a bit of time, but once you master it, it’s quite an easy process.” – Will Ainsworth Download the action guide…
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Real Estate News
Real estate industry property and media stars recognised at AREAs 2019
Recognising industry excellence and best practice, 21 awards were presented across the categories of Innovation, Service & Marketing Excellence, and Community. Gold AREA awards were presented to outstanding individuals and agencies changing the game in property. (More photos below story) 1 2 3 4 5 Gold AREA award winners: Residential Agent of the Year – Holly Komorowski, home.byholly, ACT Commercial…
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THE ELEVATE PODCAST
Exactly what to say to progress the deal: Jimmy Mackin
“Sales shouldn't be sleazy. Sales shouldn't be misleading. Sales should not be something where. It's an argument, and oftentimes when we look at the landscape, we look at the scripts that are out there. We found that the outdated techniques that agents were using were both ineffective and didn't really represent what we felt were…
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Elite Agent
Well, well: the rise of ‘wellness homes’
With so many threats to our health and well being posed by the changing environment and pollution, fresh air and clean water are no less than a luxury today. People are looking for new ways to ensure that the air they breathe and the food they consume is pure and while simultaneously trying to reduce…
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Elite Agent
Finding your inner futurist
I’ll never forget the moment the managing partner of the mid-tier accounting firm I was working for looked up at me standing in his doorway for our scheduled 4 pm meeting. He peered over the top of his reading glasses and beckoned me forward. I felt like Melanie Griffith’s character in Working Girl, suffering a major case of imposter syndrome…
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THE ELEVATE PODCAST
How to become an authority in real estate by writing a book: Geoff Grist
“If you can find an area that you want to educate somebody about, how you do the job, what happens ‘if’…there’s a lot of things that can go wrong and if you can explain all those in an easy to read way, there’s probably a book in it." – Geoff Grist In this episode of the…
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Elite Agent
Gen Z and home-ownership: How might the future look
The real estate industry needs to take notice of the rising trend of Generation Z turning into homebuyers while they are still in their 20s. An idea which would be unthinkable of 5 years back is gaining prominence, as Generation Z steadily starts flitting towards the real estate market. At this point of time, the…
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Real Estate News
Partnering for experience
It’s no secret that agents find it quite challenging to ask consumers to rate on various platforms including realestate.com.au, Google, Facebook plus a video or written testimonial. Last week Domain and RateMyAgent announced a reciprocal partnership which links review data with Domains Listing Data. Domains Chief Operating Officer Tony Blamey explains the thinking behind the…
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THE ELEVATE PODCAST
Tara Bradbury – Building A Rent Roll From Scratch
Tara Bradbury, the Founder of the BDM Academy, has, over many years, being someone who has immensely raised the profile and status of the role of business development manager. In this podcast, she shares not only lessons from her time as a BDM coach, but also now in the role of business owner having this year started a PM business…
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Elite Agent
10 things to attract top Gen Z talent to your business
It wasn’t that long ago that folks out there were scratching their heads trying to work out ways of attracting, recruiting and retaining millennials to businesses. Now, with the 2019 HSC well underway and school leavers looking for jobs the conversation needs to turn to attracting Generation Z talents to businesses. So push the smashed…
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CUSTOMER SERVICE
Move over Airbnb, it’s time to share the pool and the backyard
The world of real estate services enabled through PropTech changes so fast we’ve completed a round-up of some of the other innovations that have caught our attention. Torii Boston-based disruptor Torii knows that buying a home can be hard. Founded in 2017, the PropTech startup offers homebuyers a full suite of services, including…
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Elite Agent
Elite Agent primer: Walk on the wide side
Apple and Amazon have drawn battle lines for the smart home, with their products Wideband and Sidewalk. The Internet of Things technology is impacting the real estate industry in a big way. This is because this new technology handles a large number of devices including lighting systems and thermostats as well as electrical outlets and…
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THE ELEVATE PODCAST
Perry Marshall – The network effect and how to build a business that lasts
Perry Marshall is one of the most expensive business strategists in the world. He’s guided clients like FanDuel and InfusionSoft from startups to hundreds of millions of dollars. Not only that, NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review. His Google book laid the foundations…
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BEST PRACTICE
10 tips to becoming more confident and closing more deals
Confidence is something people are looking for in order to go to for bigger clients, talk to important people or even speak in front of an audience. Because let's face it - if you can be confident in your personal and professional life it might make you believe you can get things done (especially if…
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THE ELEVATE PODCAST
Jeff Turner: How to future-proof your real estate business
Jeff Turner has been a leader in all things digital in the real estate industry for decades - and now he helps tech startups understand and navigate the real estate industry as a part of the NAR incubator program. In this interview with Hayley, we take a deep dive into how technology is changing real…
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THE ELEVATE PODCAST
Hayley Mitchell: How to increase productivity in property management
Hayley Mitchell started in real estate in 1999 and has worked in all facets of property management. She’s won numerous awards including REIV property manager of the year two times and has twice been named on the Elite Agent industry influencers list in 2017 and 2018. She also recently launched a new business, Geelong Property…
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Real Estate News
Resellers continue to see healthy profits
Resellers of homes continue to make healthy profits right across the nation, with 9 out of 10 properties making their owners a profit when resold. According to the latest Corelogic Pain and Gain Report, 87.1% of properties resold in the June quarter achieved a higher sale price compared to their original purchase price. As has been the case recently, it…
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THE ELEVATE PODCAST
Mark McLeod – The fundamentals of business growth in real estate
With a wealth of experience in the real estate industry, Mark McLeod is the Chief of Growth of the largest real estate group in Australia. Mark’s role focuses in on how agents can grow themselves personally in order to grow the business professionally. In this interview, Mark discusses growth in any market, how the role…
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TECH + SOCIAL
Elite Agent primer: 5 ways 5G could impact the property industry
What is 5G? 5G is rapidly rolling out in many countries throughout the world and is the latest evolution of mobile connectivity. A step up from the current 4G, it plans to be more reliable and faster than its predecessor and could impact the property industry in a few different ways. Telstra has enabled 5G…
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THE ELEVATE PODCAST
Kylie Walsh, DiJONES – Strategic recruitment and how to retain key people
Kylie Walsh is the General Manager of DiJONES and has more than 20 years of real estate experience in every type of role. She began her career at the young age of 21, where she bought her first real estate office in Tamworth. This was only the first step in a successful corporate property management career – and with many…
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Real Estate News
First Home Buyer Deposit Scheme moves ahead
The Government’s introduction of the National Housing Finance and Investment Corporation Bill (NHFIC) will provide a platform to establish the First Home Buyer Deposit Scheme announced during this year’s Federal election. The HIA welcomed the move, with Managing Director Graham Wolfe saying the introduction of legislation by the Treasurer, the Hon. Josh Frydenberg, to support the home ownership aspirations for…
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THE ELEVATE PODCAST
Starting a real estate business in a niche market – Adrian Wilson
With nearly 20 years of real estate experience and an MBA under his belt, Adrian Wilson is a multi-award-winning real estate agent who is now conquering the Sydney City apartment market via his new venture Ayre Real Estate, an agency that is specialising in high-rise apartments.
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THE ELEVATE PODCAST
Jason Rose – Optimising Vendor Marketing Campaigns
Jason Rose began his career in real estate back in 1987, specialising as an auctioneer, traveling all around Australia. He was always determined to be the best in his business, but realised he wanted to transition to other parts of the industry. Spending some time as a real estate salesperson, business development manager, co-owner of…
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THE ELEVATE PODCAST
100 episodes of Elevate – Claudio Encina, Samantha McLean and Mark Edwards
Claudio Encina takes the host chair asking the burning questions about how the podcast started, some of our favourite moments, and how to wrangle content.
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Elite Agent
“The Cheat is not the Treat” (or what I learned during a 30-day challenge – and beyond)
Living your best life means something different to every person and it doesn’t have to mean fame, fortune or a million dollars in GCI. Your definition may be drastically different from that of your spouse, partner or boss, and there’s nothing wrong with that. The important thing to remember is that it is never too…
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Real Estate News
WA’s top real estate professionals rewarded
Four new property management categories were added to this year’s reiwa.com Awards, ensuring all of Western Australia’s top real estate professionals were rewarded for their work in the industry. Around 700 professionals and guests attended the ’80s-themed 2018-2019 ball at Crown Perth, which honours the state’s best performers across a number of categories. REIWA CEO Neville Pozzi said this year’s…
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THE ELEVATE PODCAST
What Gavin Rubinstein did next – Episode 99
Gavin Rubinstein, lead agent of Ray White The Rubinstein Group has proven himself to be among the best real estate agents in Australia. Recently, he broke with his long-time association with Ray White Double Bay and in this interview he speaks out about how hard work and teamwork have enabled him to reach those heights…
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Real Estate News
Established agent Evan Williams to join Ray White The Rubinstein Group
Ray White The Rubinstein Group (Ray White TRG) has announced that established eastern suburbs agent Evan Williams will be joining the team. Led by Gavin Rubinstein, Ray White TRG parted ways with Ray White Double Bay in May this year having spent 10 years with the group, and soon announced a new Ray White office based in Woollahra. Speaking exclusively…
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FEATURE INTERVIEWS
Timeliness, insight, perspective: A look into REA’s new reporting tools
Ben Auchettl understands the key to a successful marketing campaign is being armed with the right knowledge. The realestate.com.au National Sales Director knows agencies and agents need to watch the market to get a handle on what branding and advertising strategies are working right now. Ben, who is also responsible for products such as Premiere,…
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THE ELEVATE PODCAST
What the Best Real Estate Agents Are Doing: Stu Benson – Episode 98
The best real estate agents know their market, its demographics, its historical issues, and the needs of the homeowners they serve - and they do the hard work of talking openly with their clients about whether they can expect to get their dream price or not. That’s the opinion of Stu Benson, our guest on…
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THE ELEVATE PODCAST
How To Maximise Digital Marketing For Real Estate: Lisa and Mark Novak – Episode 97
Digital Marketing, for real estate agents can be tricky business. You don’t want to come across too sales-y - and you don’t want to avoid digital channels altogether. Where can you find the right balance? Lisa and Mark Novak have discovered that being genuinely themselves and getting past the fears associated with creating videos and…
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FEATURE INTERVIEWS
‘Tremendous benefits’ – What the Rockend acquisition means for real estate
There has been a lot to celebrate at Rockend over the past couple of weeks. Firstly, the milestone of 40 years of operation, an extraordinarily proud moment in the company’s history. Secondly, the acquisition of the company by global property software player MRI Software. While MRI Software is a global company with enormous scale, both companies have much in common.…
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THE ELEVATE PODCAST
Innovative thinking in Real Estate: Lisa Messenger – Episode 96
Work-life balance has been taking on additional meaning as technology is creating ways to stay connected to work wherever you may be. For real estate agents this brings two types of opportunities: Doing what you love to do and the ability to work on your own terms; employing flexible teams that choose to work on their own termsFinding suitable homes…
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Elite Agent
Property prices continue to turn the corner
There are more positive signs for property prices across the country as the latest data from CoreLogic suggests the market is moving into a recovery phase. This is the second straight month that prices have ticked higher in both Sydney and Melbourne as the positive sentiment in the market continues to improve. Since APRA reduced the buffer rate on borrowers,…
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Real Estate News
Rockend acquired by global software provider
MRI Software (“MRI”), a global provider of real estate software solutions has acquired Australian market leader Rockend. For MRI the acquisition expands their offering in the Australia and New Zealand markets, bringing with it more than 6,000 clients and 750,000 strata lots in the residential property management rental and strata sector. “Acquiring Rockend represents a…
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