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Video of the Week
2018: A year in the life of Elite Agent
The last 12 months in real estate have brought with them a great deal of amazing content for real estate professionals on Elite Agent – here are some of our highlights! Rock on in 2019 #eliteagent (and thankyou for making 2018 wonder-fallll) Want to see your video featured here? Send in your property videos to [email protected]… More videos of the…
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THE ELEVATE PODCAST
Episode 73: Cameron Nicholls – Setting up and succeeding in a competitive market
One of the questions we get asked most at Elite Agent is about how much it costs to go into business in real estate on your own, Cameron Nichols of Nicholls and Co did just that about four years ago, at the age of 27. Although he’s had his ups and downs along the way, Cameron has carved himself a…
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THE ELEVATE PODCAST
Episode 72: Keller Williams – From Training Company to Tech Company with Angie Ponsell
This week our guest, Angie Ponsell is from Keller Williams in Atlanta, Georgia. Angie Ponsell has been with the company for all of her 17 years in real estate and she says Keller Williams has always been more of a training company than a traditional real estate ‘franchise’. But under the stewardship of industry legend Gary Keller the company is…
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REA Group appoints Melina Cruickshank as Chief Marketing & Content Officer
REA Group has announced on Saturday that Melina Cruickshank has been appointed to the role of Chief Marketing & Content Officer; taking a place as part of REA Group’s Executive Leadership Team reporting to CEO Tracey Fellows. Spending four years as Chief Marketing and Content Officer of Domain, the move comes days before Nine takes full control of Fairfax Media, which…
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THE ELEVATE PODCAST
Episode 71: First National Group CEO Ray Ellis – global trends and industry predictions for 2019
In this week’s edition of the Elevate podcast, Samantha McLean talks to Ray Ellis, CEO of First National Real Estate network, about the NAR 2018 which is held in Boston. Their important takeaways, new expo trends, and lessons Australia's real estate industry can learn from the National Association of Realtors plus, the future of First National taking into account the…
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THE ELEVATE PODCAST
Episode 70: Compass, Leonard Steinberg and the future of real estate
Compass are a name on everyone’s lips right now, whether it’s to do with technology, attracting top talent, making acquisitions or simply raising capital. For this week’s edition of the Elevate podcast, we are in a New York State of Mind with Samantha McLean meeting Chief Evangelist of Compass Real Estate, Leonard Steinberg who talks about how they attract top…
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Elite Agent
Why should clients give you their data, and how should you use it?
Once upon a time in a land far, far away, a law firm found itself in hot water for using location-based marketing around hospitals. They had geo-fenced a Hospital Emergency Department, allowing them to target advertisements toward patients’ phones for their personal injury litigation services. I’m sure someone thought it was clever marketing to a bunch of semi-qualified prospects.
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THE ELEVATE PODCAST
Episode 69: Gina McCartney’s tips on lead generation and conversion, maintaining balance in leadership + marketing predictions for 2019
In this week's edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean talks to Gina McCartney, Executive GM of Marketing and Events at realestate.com.au, about digital marketing, lead generation and conversion plus her own leadership journey, some marketing predictions -- and what's next for the Edge (Elevate, Match and Reach) product series.
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Elite Agent TV
NAR Day 4: Where everyone knows your name
More from this series: Converting Online Leads, the 5 Second Rule, Video hacks and more How to Build a Long and Successful Career in Real Estate Protecting your fee and how consumers see value
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Elite Agent TV
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Elite Agent TV
Protecting your fee and how consumers see value
Transform Digital – NEXT ROUND starts November 15
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Elite Agent TV
Converting Online Leads, the 5 Second Rule, Video hacks and more
Transform Digital – NEXT ROUND starts November 15
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Elite Agent
Big on data: Edward Smyth
Edward Smyth hasn’t been in real estate that long, and entering the industry wasn’t initially on the cards. “When I was younger I wanted to be a professional footballer; my dad used to be one,” he laughs. “I’ve played for my country [Northern Ireland], but then my dad said that I wasn’t good enough – so he sent me to university!”…
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THE ELEVATE PODCAST
Episode 67: Stefanie Dobro’s tips on building trust and closing more deals
In the last few months, there has been a fair bit of talk about the “changed market” but it’s been a challenge over in the west for some time now, where agents have needed to put their all into getting deals together. In this week’s edition of the Elevate podcast, Samantha McLean talks to Stefanie Dobro, a top performing agent…
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TECH + SOCIAL
10 principles (and tools) for agents will make you better at digital marketing
Digital marketing is essential for real estate agents. I know you get it – how important it is for personal branding, lead generation and staying in touch. So you know, the what and the why; but what about the ‘how’. At Elite Agent, we’ve road tested many theories and tools (“everything is a test until it’s not”) to build our…
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THE ELEVATE PODCAST
Episode 66: Investors and short term letting – one size does not fit all
In this week's edition of the Elevate podcast, Samantha McLean talks to Mike Johnson of MadeComfy, a short-term letting platform. Many of your investor clients out there have probably heard stories from colleagues and friends about how much money can be made on places like Airbnb and Booking.com, but not every property and every situation will bring high returns --…
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Brand Editorial
How to get seller leads to come to you
Samantha McLean talks to realestate.com.au’s Rachel Morley, General Manager for Leads, and Gina McCartney, Executive Manager of Marketing & Events, about what’s in the pipeline to help agents connect more meaningfully with both buyers and sellers on the platform, and how to get the most out of these new products. If you’re a real estate professional, looking for more qualified…
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Elite Agent TV
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THE ELEVATE PODCAST
Episode 65: Colin Anstie with the latest on Social Media for real estate agents including tips on how to go viral
In this week’s edition of the Elevate podcast Samantha McLean talks to Colin Anstie of Raging Digital about what social platforms you need as an agent including how to optimise them, how to give yourself the best chance of ‘going viral’, and Colin also shares with us some of his favourite productivity tools that he says can save you plenty…
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EPM: Best Practice & Legislation
Beepo and Rockend partner to provide accreditation for offshore employees
Adequate training is usually one of the biggest challenges in implementing offshore teams. One of the main issues has always been the struggle with a large number of unique software products along with legislative and geographical knowledge requirements. But Beepo has recently decided to tackle this challenge head-on by partnering with Rockend to develop trained resources, otherwise known as ‘Rockend Property…
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Real Estate News
Bubble Index 2018 suggests risk appears greatest in Hong Kong
UBS Global Wealth Management’s Chief Investment Office have released The UBS Global Real Estate Bubble Index 2018, indicating ‘Bubble risk’ or a significant overvaluation of housing markets in most major developed market financial centres. According to the report, ‘Bubble risk’ appears greatest in Hong Kong, followed by Munich, Toronto, Vancouver, London and Amsterdam. The study has also found imbalances in Stockholm,…
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Real Estate News
Coldwell Banker announces iBuyer product to level the playing field
Realogy Holdings Corp (NYSE: RLGY) announced a partnership with Home Partners of America’s subsidiary, cataLIST, to offer a ‘quick-sale’ program via NRT’s Coldwell Banker brand in selected markets in the USA. This would allow their agents access to a similar model to compete with iBuyer or ‘quick sale’ programs already in the market. Through the cataLIST Program, an owner of a…
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THE ELEVATE PODCAST
Episode 64: Shane Kempton on how Team Experience (TX) creates Customer Experience (CX)
In this week’s edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean and Shane Kempton of Drive Performance Coaching dig into answering the question a leaders born or made, why team experience or TX is critical for a good customer experience, and why you need the trifecta of documented vision, purpose and values to…
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THE ELEVATE PODCAST
Episode 63: Brian and Paul White on the evolution of Ray White from ‘The Shed’ to global real estate powerhouse
In this week's edition of the Elevate podcast Samantha McLean talks to Brian White AO and Paul White, Joint Chairmen of Ray White about what they remember of their grandfather Ray, their father Alan, the growth of the company from one Shed to over 1000 franchisees, plus advice for future leaders.
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Elite Agent TV
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Elite Agent TV
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INDUSTRY NEWS
Keller Williams adds Contract Smarts to Virtual Assistant
KUNGFU.AI US-based artificial intelligence services company, and Keller Williams (KW), one of the world’s largest real estate companies by agent count, have announced a partnership to together build a robust new real estate contract-reading skill for Kelle, a proprietary artificial intelligence-based personal assistant for KW agents. Launched in mid-February 2018, Kelle has more than 97,000 monthly active users and the Kelle…
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Elite Agent TV
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THE ELEVATE PODCAST
Episode 62: Alister Maple-Brown – Customer service excellence and becoming an employer of choice
In this week's edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean talks to Alister Maple-Brown, CEO of Rockend, about excellence in customer service, becoming an employer of choice, what businesses should be looking for in moving to the cloud -- as well as his own leadership journey, how innovation decisions are made --…
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SELLING + MARKETING PROPERTY
Inaugural Proptech Summit demonstrates future ‘digital twin’ for property
The Australian Proptech Summit was held on the 5th and 6th September and attracted a number of commercial real estate decision makers and finance players ready to connect with cutting-edge startups and technology companies ready to build the future of property in both commercial and residential. Artificial Intelligence, blockchain, big data and virtual reality were themes that featured heavily over the…
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THE ELEVATE PODCAST
Episode 61: Kate Strickland – Peak performance and building an awesome pit crew
In this week’s edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean talks to Kate Strickland, Director of Marshall White Bayside, about her journey in leadership, how to keep your energy levels up, whether or not there is a place for ego in real estate, as well as her advice for aspiring leaders and…
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Elite Agent TV
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Elite Agent
3 lessons from Masterchef for real estate agents: Samantha McLean
Masterchef and being in real estate. Kind of the same. I’ve said it before, but in case you missed it, I’m going to compare life in the industry to those fun mystery box challenges you usually see at the beginning of each week of competition. Those where George, Matt and Gary dream up this list of weird ingredients, put them in…
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Elite Agent TV
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Elite Agent
Real Estate’s night of nights to recognise all aspects of property
Exclusive to the Australian market, the AREA Awards focus on recognising and celebrating agents who show excellence in supporting their customers through their property journey. In addition to the regular award categories, this year the awards include four Gold AREAs for Most Influential Woman in the Property Market, Agency of the Year (won by Barry Plant Manningham last year), Agent…
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