Samantha McLean

Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
  • Elite Agent TV

    Is this the simplest way to talk about any precise location?

    In the future, we’re not going to want to be dropped at the wrong entrance of a stadium for that concert, and we’re not going to want the pizza drone delivery dropping that ham and pineapple special on the road in front of the house instead of the front door. Plus, those self-driving cars that we keep being promised will…

    Read More »
  • FEATURE INTERVIEWS

    Rachel Lawrie: Scientifically Speaking

    As an agent, Rachel Lawrie professes she is different than most, but when you get talking to her it’s clear that’s definitely in a good way. Having grown up in the country on a farm, and also having experienced physically and mentally challenging work as a marine biologist for 16 years, she says, “I’m used to doing that sort of…

    Read More »
  • INDUSTRY NEWS

    Sherrie Storor launches national coaching business

    One of Queensland’s most prominent real estate agents has officially launched her national coaching business. As an astute and highly regarded industry identity, Sherrie Storor is constantly in demand to mentor agents on how to succeed without sacrifice. The former McGrath New Farm high-flyer has decided now is the right stage in her life to dedicate her full attention toward…

    Read More »
  • Elite Agent TV

    Australian Auctioneering Championships 1999: John McGrath

    Read More »
  • FEATURE INTERVIEWS

    The Innovators at Ray White: Putting Agents face to face to face with more people

    As a result of the explosion in digital lead generation, the traditionally separate departments of marketing, service, and technology now need to work together. When leads are ‘generated’ they should be nurtured, according to the individual’s needs, both online and in person. As a group, Ray White are continually on the cutting edge of innovation through investing in people and…

    Read More »
  • Elite Agent

    Century 21: Future by Design

    TODAY’S CONSUMERS ARE increasingly connected and tech savvy, so real estate franchises must lift to meet new service demands by using technology to its full potential. Century 21 are leaders in innovative thinking and today are considering how a new era of innovation will help their network to thrive in a mobile future. Samantha McLean talks to CEO Charles Tarbey…

    Read More »
  • INDUSTRY NEWS

    Andrews Government in Victoria promises to make renting ‘fairer’ for tenants

    In a media release yesterday, the Andrews Labor Government has promised to make renting “fair” with “an unprecedented package of tenancy reforms” in response to a review of the State’s Residential Tenancies Act. Right now, more than one in four Victorians rent their home and that number is increasing as it becomes more difficult for Victorians to break into the…

    Read More »
  • FRANCHISE NEWS

    The Hills, Sydney, welcomes RE/MAX

    RE/MAX Australia continues its commitment to New South Wales expansion, and the Sydney market in particular, with the launch this week of RE/MAX Hills Lifestyle in Baulkham Hills. Experienced local agent Joe Scavera has rebranded his agency, Chelsea Real Estate, partnering his team’s local market experience and expertise with the strength of a global real estate brand. According to Mr…

    Read More »
  • INDUSTRY NEWS

    Purplebricks launches in USA

    Purplebricks Group plc via the London Stock Exchange announced a launch of it’s hybrid agency business model in Los Angeles, USA last Friday. In line with its planned region by region rollout which they say has been successfully adopted for entry in the UK and Australian markets, Los Angeles marks the entry point before extending across the state of California…

    Read More »
  • Elite Agent

    Getting to Know Gavin Rubinstein

    To look at Gavin Rubenstein’s stellar career so far you would hardly believe that he started his working life at McDonalds. But he says it taught him early on about what good customer service really is. “I’d highly recommend young people start out there regardless of what industry they desire to work in,” he laughs. Despite operating in one of…

    Read More »
  • TECH + SOCIAL

    Modern Stamp launches to simplify event marketing for real estate professionals

    San Francisco, 9 August 2017: Modern Stamp, launched today, is an event marketing solution that combines elegant, branded digital invitations with sophisticated RSVP tracking to make it easy for Real Estate professionals to market open houses, client appreciation events, home buyer workshops, and more. With Modern Stamp, Real Estate professionals can now customise and send beautiful, branded digital invitations in just…

    Read More »
  • Real Estate News

    Flagship office of the Agency in Bondi Beach opens its doors

    Designed by award-winning architects Redgen Mathieson, The Agency’s stunning new office holds prime position in the new Pacific Bondi Beach development overlooking the iconic Sydney Beach. The open, transparent, striking space has been designed to embody and foster the brand’s dynamic approach to real estate. CEO Matt Lahood says that he views the Bondi office as more than a workspace,…

    Read More »
  • Elite Agent

    Bitcoin and Blockchain in real estate – is this the future?

    It’s not just real estate, but many industries over the next few years will feel both gain and upheaval due to innovations in technology. In particular, banks and the real estate sector currently have their eyes on crypto-currency (Bitcoin and The Blockchain) and the potential it has to change traditional business models. A significant example happened last week, with ANZ…

    Read More »
  • Elite Agent

    Using Facebook to Generate Leads

    The one thing most people agree on is that you need to use things like Facebook to generate leads, but not everyone agrees the way you should go about it. Coach Josh Pyatt’s article on the pros and cons of Facebook profiles versus pages raised some comments from others who believe things should be done differently. Chris Bugden, host of…

    Read More »
  • THE ELEVATE PODCAST

    Episode 5: How to build an attraction culture in your business

    Transform Masters: Matt Lahood ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Transform Masters 2017 is brought to you with…

    Read More »
  • Elite Agent

    Steve Carroll: Robots, Driverless Cars and the Need for Speed

    Ladies and gentlemen, in the future, when you get home from work, who would you rather have cook your dinner… your partner, or a robot programmed by Jamie Oliver? This was one of the opening questions from Steve Carroll in his keynote at this year’s Momentum events across Australia. Elite Agent’s Samantha McLean took notes and has unpacked some of…

    Read More »
  • Real Estate News

    Wrap up – What’s new for FY 18: Samantha McLean

    July 1 is a date in everyone’s calendar. Not only is it the start of the new financial year, and the halfway point in the calendar year, but also the date when many of the state and federal budget initiatives come into effect. Here is a roundup of what’s changed around the country and in each state when the clock…

    Read More »
  • Real Estate News

    Building Ministers Move on Building Product Safety

    Friday’s meeting of the Intergovernmental Building Ministers’ Forum (BMF) presented an opportunity take action on building product safety in the wake of the recent London Grenfell Tower fire and follows calls by many to undertake audits of residential apartment buildings and other high risk buildings. The BMF is a body of Commonwealth, State and Territory Ministers responsible for building and plumbing policy and…

    Read More »
  • Real Estate News

    To New Beginnings: Nikki Gogan Moves to Caporn Young

    After 30 years in Northam, WA and 11 and a half years as a member of the Hollett & Lawrence Real Estate team, Nikki Gogan has moved to Fremantle to be a part of Caporn Young, working closely with Associate Director and RERN Hall of Fame winner Stefanie Dobro. Speaking to Samantha McLean yesterday, Nikki says while she is excited about the…

    Read More »
  • Elite Agent

    Tom Panos – Commissions Are In the Community, Not In the Office

    “‘HI. HOW’S THE SALE OF your place going?’ One of three things will happen when you say this. People are going to say to you, ‘We’ve already sold.’ Some people will say to you, ‘We don’t have a property to sell.’ Some people will say to you, ‘It’s not on the market yet.’ Bingo.” This is one of the classic…

    Read More »
  • Elite Agent

    Tilting not juggling: Why its better to be deliberately out of balance

    Work-life balance, it’s kind of unicorn-ish isn’t it? Forget the latest designer handbag, for many women (and men) the concept of work-life balance is the “new black” in terms of status symbols, worn a bit like a medal. But is being able to perfectly balance your work and personal life really real? ‘Having it all’ seems to have become ‘doing…

    Read More »
  • Brand Editorial

    Console Cloud Has Arrived

    In February we spoke to Console Group CEO Tim Molloy about the new beginning for Console and the goal of having their first client on the new platform by 31 March. Having successfully achieved this milestone, we caught up with Tim again recently to find out what exciting things we can expect from Console in the coming months. With the…

    Read More »
  • Elite Agent

    Mighty Mackay: Leanne Druery

    AFTER WATCHING one of Tom Panos’ famous Sunday night rants, Transform 2017 winner Leanne Druery took on board his five-second rule of decision making. At the time she had been contemplating returning to her career as a sales consultant after the tragic loss of her husband three months earlier. Feeling there was nothing to lose and everything to gain, Leanne…

    Read More »
  • Elite Agent

    New App Developed to Keep Drones Safe

    The Civil Aviation Authority of Australia (CASA) have partnered with specialist drone software company Drone Complier to develop a smartphone app to make flying drones safer. For the first time, an official app has been developed in Australia to help drone flyers stay safe and abide by the safety regulations. The app is called “Can I fly there?” and displays…

    Read More »
  • Real Estate News

    New Player in the Bid for Fairfax

      The battle for Fairfax Media and its lucrative property portal Domain took another interesting turn yesterday after a second US private equity player entered the fray with a rival and slightly higher offer. The latest bidder is San Francisco-based Hellman & Friedman (H&F) which has offered between $1.225 and $1.250 per share for 100 per cent of the company.…

    Read More »
  • Elite Agent

    Time, Trust and Transparency

    NIGEL DALTON IS PART thought leader, historian, geek, and agile promoter. Heading up the REA Labs in his new role as Chief Inventor he is at the forefront of technological change in the real estate industry. Samantha McLean sat down with Nigel to talk about the chemicals that bubble away in the lab and how they may be indicators of…

    Read More »
  • Real Estate News

    A New Home for PEXA by Futurespace

    PEXA, the company that provides the future of real estate transactions is moving it’s 200 staff to a futuristic new office in Collins Square, Melbourne CBD. The new office has been designed by leading workspace design firm, Futurespace incorporating the futuristic focus that saw PEXA rank as the fifth fastest growing tech startup in the Deloitte 2016 Technology Fast 500.…

    Read More »
  • Elite Agent

    The Art of Retargeting Online

    RETARGETING, SOMETIMES CALLED remarketing, in simple terms, helps you reach people who have previously visited your website by showing them your ads on other well known sites on the internet. Adwerx, newly launched in Australia, makes this process both simple and cost-effective for real estate agents. Samantha McLean sat down with Adwerx CEO Jed Carlson to unpack this exciting new…

    Read More »
  • Real Estate News

    LJ Hooker appoints Jason Rose to the role of National Business Growth Coach

    LJ Hooker has bolstered its Business Development Team with the key appointment of industry veteran Jason Rose to head national coaching and office development. Mr Rose, who over a 30-year career has called more than 3,000 auctions, returns to LJ Hooker where he previously held network sales and auctioneer roles. A specialist in online lead generation, Mr Rose’s appointment comes…

    Read More »
  • TECH + SOCIAL

    Samantha McLean: It’s always about time

    Since everyone’s time is limited to the same 24 hours in a day, the equation comes down to how much you can fit into those 24 hours, whether it’s real estate, other work, play or family.

    Read More »
  • Brand Editorial

    Big Data and the Future of Prospecting

    WE LIVE IN AN AGE OF consumerism, where potential clients have more information about choosing an agent than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent Magazine gathered an expert panel to share insights as to how…

    Read More »
  • Brand Editorial

    Digital and Big Data – What Do They Really Mean?

    THERE ARE TWO BROAD CONCEPTS which we need to understand to follow what’s occurring in real estate and other industries right now. Samantha McLean of Elite Agent Magazine starts by defining the terms and explaining their significance. ‘DIGITAL’: HOW WE CAN ENGAGE WITH CUSTOMERS ‘Digital’ means different things to different people. For some it’s purely about technology; for others it…

    Read More »
  • Brand Editorial

    Big Data beyond Australia

    THE GLOBAL REAL ESTATE market is just beginning to tap into the power of predictive analytics and other data-driven technology. Overseas markets such as the US are working through the available use cases and expanding into many types of niche solutions. These too provide valuable insights for real estate agencies looking for a new way to get an edge in…

    Read More »
  • Brand Editorial

    Creating Value in the Knowledge Economy

    Matt Kuperholz is no stranger to all types of data. As PwC’s Chief Data Scientist, he was recently honoured by Malcolm Turnbull and the Australian Chief Scientist as one of 100 knowledge workers shaping the new economy. Matt was formally trained in actuarial science and computer science, and has since honed and expanded his technical skills in these fields with…

    Read More »
  • EPM

    Rental Revolutionary: an exclusive with the new CEO at rent.com.au

    GREG BADER IS THE NEW CEO at rent.com.au. After just six months in the job, he is already shaking up the way that renters apply for property, as well as crafting an innovative pricing model where the agent pays zero unless the tenant also comes from rent.com.au. With the percentage of renters in today’s market continually growing, he says that…

    Read More »