Samantha McLean

Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
  • Elite Agent

    Collective Success: Joel Hood and Jarrod Carman

    JARROD CARMAN is the driving force behind the Eview Group Mornington Peninsula office in Victoria, with nine years in real estate and an Honors degree in Psychology. JOEL HOOD works in the same office, but as the principal of his own brand and business. Collectively, the two of them swept the Eview Group Annual awards in 2016, with Carman winning…

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  • EPM

    Regional Growth Master: Dave Skow Wagga Property Management

    DAVE SKOW is the owner of Wagga Property Management in the NSW Riverina. Grabbing an opportunity to open a property management only business in the area, he has grown his rent roll from zero to just over 500 properties in under three years. Passionate about growth, this is his remarkable story. Firstly, Dave, tell us a little bit about your…

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  • Brand Editorial

    To New Beginnings: Console to Launch Cloud Product in March Under New CEO Tim Molloy

    Tim Molloy is no stranger to growing businesses, knowing as he does how almost any industry can be transformed through technology. Now, as the CEO of Console, he is taking a close look at how to make the role of the property manager more productive and efficient using the ‘new’ Console as a vehicle for change. Samantha McLean spoke exclusively…

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  • Elite Agent

    Five in Five: Five tips from #icny17 day2

    Some notes from Sam’s Five in Five from #icny17 – Day 2 On day two we looked at the concept of saving and compressing time in real estate as we expect other transactions in life to be similarly compressed. Here are five technology trends we saw at Inman on Day 2 Taking home inventory/creating home logbooks. Similar to the concept of…

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  • Elite Agent

    10 Real Estate Trends to Watch For in 2017: Samantha McLean

    Last week, as I was sitting in Claudio Encina’s hotseat, I had to answer a question about the trends I thought would impact the real estate industry in 2017. Having had a little more time to reflect on everything I have seen, heard and read this year, I’m going out on a limb with some predictions – plus a few…

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  • Brand Editorial

    What Needs to Transform? Part Two: A Solid Foundation for a Bright Future

    To transform requires more than to simply make a few changes. ‘Transformation’ implies a metamorphosis into a new state that bears little resemblance to the original. It’s now time to unpack the journey’s the teams have taken and discuss with the directors their before and after milestones. All four agencies that participated in Transform PM are different in size, structure…

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  • Elite Agent

    Precision and Personal Branding: Sonya Treloar

    This year, she was ranked number four on the international list, made the A-List for the third year running and was also inducted into the exclusive Ray White Chairman’s Club; proving age, gender and being authentically who you are do not create barriers to success in real estate. Story by Samantha McLean. Starting her real estate career in real estate in…

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  • Elite Agent

    10 Digital Tools to Supercharge Your Marketing

    Regular readers of Elite Agent’s daily e-newsletter The Brief receive a marketing and technology tip every Tuesday and Wednesday. Many of the tools we have talked about are things we use and love ourselves – they keep our website humming, and can help you achieve great results for your digital marketing too. Here are our 10 favourite digital marketing tools of…

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  • Elite Agent

    The Dream Team

    PASSION, DRIVE, PERSISTENCE: While balancing an ‘apprenticeship’ in property with tertiary studies, these three impressive young sales associates in the Goldman team are well on their way to success at the prestigious Sotheby’s International business in Sydney. While each are still yet to turn 20, they seem to have the maturity and drive of many people twice their age. Story…

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  • EPM

    A UK Perspective on Technology and Change: Peter Knight

    Peter Knight, Chairman of The Property Academy in the United Kingdom, is one of the leading voices driving innovation in the real estate industry in both the UK and Europe. We caught up with him during his recent visit to Australia and asked him how real estate property managers and leasing agents in Britain are dealing with disruption – and…

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  • Elite Agent

    A look back on 2016, from the editor’s chair: Samantha McLean

    2016 has been a big year for the Elite Agent Magazine team. Our chief editor, Samantha McLean, shares her key takeaways and experiences from the ride. Every year in November, Oprah Winfrey writes a list of her favourite things, the ‘O list’ in Oprah Magazine. It’s the list of awesome things that she would like to get for Christmas that…

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  • Elite Agent

    Five ways to achieve your goals in 2017

    New Year’s resolutions: They’re easy to set, and they’re even easier to forget. Take some time now to be strategic about your goals for the new year so you can make the right resolution and put yourself in a position to succeed. 1. Be Focused We all have plenty of things we’d like to work on. Whether doubling or tripling…

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  • Elite Agenttom panos

    Tom Panos: Playing the Long Game

    Auctioneer. Coach. Media expert. Speaker. Author. Social media celebrity… These terms have all been used to describe a man who in our industry really needs no introduction. Elite Agent Editor Samantha McLean went one-on-one with Tom Panos to talk technology, lead generation, and why it is essential to play the long game in today’s competitive environment where the consumer is…

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  • Elite Agent

    Never Cold Call Again

    We live in an age of ‘consumerism’ where potential clients have more information on us than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent gathered an expert panel to discuss and provide readers with insights into how…

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  • EPM

    Vale Simon Cox

    It has been a mass of heavy hearts in the industry this week as we learned of the passing of Coronis Rental Area Leader, Simon Cox, who lost his fight with brain cancer on Thursday, 22 September 2016. Highly regarded throughout the real estate industry, Simon’s career in property management spanned more than 20 years in varying roles from Property…

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  • Elite Agent

    Technology and Teamwork: Tracey Fellows, REA Group

    TRACEY FELLOWS took some time out at AREC 2016 to speak with Elite Agent’s Editor Samantha McLean. A digital innovator through and through, Fellows has enjoyed roles as Executive GM of Communication Management Services at Australia Post and as Microsoft Vice-President for the Asia-Pacific Region before joining REA Group as Executive Director and CEO. TECHNOLOGY AND INNOVATION S: You went…

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  • Brand EditorialReal Estate Agent Work Life Balance: Michael McClure, Eview

    Building a Balanced Career: Michael McClure, Eview Frankston

    With his success based on a strong work ethic and dynamic attitude, along with a dedication to customer service, Michael McClure of Eview Group is recognised by RateMyAgent as the most recommended agent in Frankston and its surrounding suburbs. His numerous awards, such as Eview’s Sales Rookie of the Year and Group Sales Person of the Year, are an indication…

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  • Elite Agentouwens casserly real estate

    The Now Generation – Alex Ouwens and Nathan Casserly

    STARTING A REAL ESTATE business and growing it to $10 million in five years is an amazing feat in anyone’s language. For Alex Ouwens and Nathan Casserly their out of the box thinking in terms of business structure, culture, marketing, technology and the future is what sets them apart in an ultra competitive marketplace. Story by Samantha McLean. ALEX OUWENS…

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  • Elite Agent

    ARPM 2016: It’s a wrap

    Here are a couple of tips of the week from ARPM 2016. ARPM 2016 once again, lived up to all of its promises and was full of great speakers including Lisa McInnes Smith, Fiona Blayney, David Thomas, Peter Knight and Matina Jewell just to name a few. We have got plenty of interviews and takeaways from the conference coming up…

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  • EPM

    Matina Jewell – Caught in the Crossfire

    Courage, dedication and strength: Major Matina Jewell has shown all of this and much more throughout her life. Now an inspirational speaker and author, Matina served for more than 15 years in the Australian Defence Force Academy as a UN peacekeeper. She has led troops in the Gulf, worked alongside US Navy SEALS and experienced gruelling conditions. Speaking at ARPM 2016,…

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  • EPM

    Lisa McInnes-Smith – Changing Your Thoughts

    Lisa McInnes-Smith is one of Australia’s most highly regarded speakers; she’s also the first person outside the United States to receive the highest accolade in the speaking world – induction into the Speaker Hall of Fame. She believes that when you change things about yourself, you can change the outcome of your life and will be speaking at this year’s…

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  • Elite Agent

    Market your listings to the right people on Facebook

    Facebook have recently made more changes to their algorithm which again better favours content from your friends, rather than what you may be posting to attract new clients or buyers. But there is a way that you can more effectively target your content, whether it’s listings or other social content to the right audience on Facebook using some clever big…

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  • BEST PRACTICE

    Tip of the Week: Inspired by Josh Altman

    We’ve had a few brushes with celeb agents lately with Fredrik at AREC16 and this week it was LA’s turn. Mark and I were lucky enough to meet the Josh and Matt Altman, stars of the hit TV series Million Dollar Listing LA. I also interviewed Josh for the most recent edition of Elite Agent Magazine and let me tell…

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  • Elite Agent TV

    Could you be hired to sell a house on LinkedIn (Part Two!)

    After our tip of the week last week, a few readers emailed and asked what I meant by “give your LinkedIn profile some love”. Profile completeness is a given, but here are three of my other top tips… hope they work for you. First,  let me say like every site that you maintain a profile on whether it is realestate.com.au, Domain,…

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  • Elite Agent

    50 Top Tips from Transform

    We learned more than you could ever imagine from our Transform coaches over a 12-week period. Here is a rapid fire 50 top tips from both our coaches and our Super Six. What got you here won’t get you there. What got you to 12 or 16 sales is not going to get you to 100. But there is potential…

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  • Elite AgentBen Munro Smith

    Most Promising New Talent: Ben Munro Smith

    STARTING THE TRANSFORM program with the least amount of time in real estate of all the Super Six, Ben Munro Smith impressed everyone from start to finish. Having completed every challenge with his trademark smile and attention to detail he is without doubt a new talent that will continue to shine bright. Here is the story of Ben’s 12-week Transform…

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  • Elite Agent

    Gaining Momentum

    IN APRIL AND May this year realestate.com.au and News Corp Australia combined to create an exclusive national event series for real estate professionals – Momentum. Industry leaders Steve Carroll and Tom Panos shared some of their best tips on current and future industry trends and how to strategically incorporate print, social and digital platforms into your advertising campaigns to achieve…

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  • Elite Agent

    Could you be hired to sell a house on LinkedIn?

    Here’s a quick tip something I read this week which has the potential to be a complete game changer in real estate lead generation. And its to do with something Linkedin have been quietly piloting over in the US. You might be familiar with some outsourcing websites like Fiverr and Freelancer, where you can hire someone to write you a…

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  • Elite Agent

    David Swarbrick: Buyer Specialist/Sales Associate

    David Swarbrick has been working for Pat O’Driscoll Real Estate in his home town of Rockhampton for just over five years. Beginning his career in sales administration at the age of 22, David moved to commercial admin and then into property management. In November 2014 he started selling full-time and in late January 2016 he begins a position with McGrath…

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  • Elite Agent

    Passion for real estate: Trent Faunt

    Trent Faunt has had a passion for real estate from a young age, ever since he watched his parents operate a successful furniture enterprise and learned the ins and outs of business. He was listed as top agent after his first year at Kingaroy Real Estate and then made the move to Brisbane, where he now works for Place Estate…

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  • EPM

    Best of Both Worlds

    ONCE UPON A TIME IT WAS A CHALLENGE to think about outsourcing your trust accounting to someone else. But times have changed, and now it is relatively easy to gain efficiencies, save costs and sleep at night knowing everything is expertly done for you by professionals that are right here in Australia. Twelve months ago one of the oldest and…

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  • EPMHarriet Hovey

    Harriet Hovey: LJ Hooker Bathurst

    Originally from the UK, Harriet Hovey migrated to Australia in 2011. Over the last four years she has worked as a property officer and property manager, and is now a senior property investment manager at LJ Hooker Bathurst. A member of LJ Hooker’s Captains Club, she was the 2015 International Best New Talent first runner-up and won the NSW/ACT Rookie…

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  • Elite Agent

    The Altman Brothers ‘Down Under’

    JOSH ALTMAN, STAR OF Bravo’s hit TV series ‘Million Dollar Listing: Los Angeles’, will be touring Australia this June. During ‘Live in Australia’ Josh (and brother Matt) will reveal their trade secrets – including how to outsmart the competition – and will share tips on how to succeed in your professional and personal life. How did you started in real…

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  • EPM

    Accounting for Success

    CAMERON GARRY ISN’T your run-of-the-mill PM business owner. As co-founder and director of Adelaide-based Affordable Property Management, the former chartered accountant travelled an interesting career path before successfully landing in property management. Story by Anthony O’Brien. AFTER GRADUATING WITH an accounting degree from the University of Adelaide in 2005, Garry worked for global Chartered Accounting firm Grant Thornton in Adelaide,…

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  • Transform 2016 Coach

    Presentation Skills and Presenting to Camera – Shelly Horton

    Thank you our Week 10 sponsor:  Eview Group – Your Brand, Your Business. Click here for more information. Coaches: Shelly Horton from Shell Shocked Media. Questions? If you have questions for the coaches or for the Super Six tweet us @eliteagentmag #transform

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