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The Leadership Diaries: Thomas McGlynn on why leadership is a contact sport involving collaboration, communication and constant improvement
He was mentored by some of the best in the industry, and now Thomas McGlynn has taken up the leadership mantle himself, most recently as the Chief Executive Officer of renowned Sydney real estate brand BresicWhitney.
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Learning from London: Alice Geddes on apartments, auctioneering and how to keep your energy up
Barry Plant sales manager and auctioneer Alice Geddes didn’t start her career with visions of being a real estate agent. Instead, she planned to work in the fast-paced world of hospitality. So how did the Gold Coast native find herself working at one of the best known real estate chains in the UK, then go on to establish a successful…
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Recruit to retain: Brock Fisher on the impact of the rental supply crisis, fixing outdated legislation and why things like rent control are not the answer
Brock Fisher has been in real estate for 20 years and has seen plenty of cycles, but says he has never seen a rental crisis like this one, and because it's taken more than seven years to get here, it probably won't be solved overnight.
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Elite Agent
Samantha McLean: Bring back the handwritten note
How long since you wrote someone a note, with a pen and paper? Here are five reasons to get the ink flowing and make a real impression on your prospects and customers.
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Process or progress: Dr Jason Fox on how to fix ‘default’ thinking, create strategic innovation and incentivise the team for results
The tougher the market gets, the harder it can be to sustain motivation. The busier you get, the harder it can be to innovate so that your business evolves with customer needs.
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ELEVATE
Matt Lahood and Samantha McLean take a deep dive on quiet quitting, interest rates and how to remain relevant
There’s rarely a dull day in real estate, with a raft of stories hitting the headlines each day. But often there’s far more to the story than data, facts, and quotes. Those articles are the tip of the iceberg of trends already occurring in the industry that you might be experiencing and each has flow-on effects for agents, property managers…
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THE ELEVATE PODCAST
The deal maker: Simon Cohen on forging strong relationships, finding a market gap, and how he built Australia’s biggest buyer’s agency
Simon Cohen might now have the biggest and best-known buyer’s agency in Australia, but back when he started Cohen Handler he says people thought he was crazy.
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THE ELEVATE PODCAST
When life happens: Sharon Fox-Slater on why landlord insurance is a must, the strangest claims made, and what to tell a client who says they don’t need insurance
As the head of EBM RentCover, Sharon Fox-Slater has seen it all when it comes to weird, wonderful and common landlord insurance claims.
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THE ELEVATE PODCAST
Seize the day: Avi Khan on leading through change, creating business growth, and why now is the moment for the real estate industry to showcase its skills
Avi Khan of Ray White AKG in Queensland isn’t looking to build the biggest real estate agency, but he is intent on creating the best. And it’s one that revolves around the customer journey.
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THE ELEVATE PODCAST
Future in focus: Steve Carroll and Matt Lahood on the top takeaways of Elite Retreat, the industry’s future, and why now’s the time to get face-to-face with clients
What happens when you put 160 of the industry’s brightest minds and thought leaders in a room together for two days?
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INDUSTRY NEWS
Day 2 of Ray White Connect brings the big keynotes and the creativity
Almost 3000 agents came together for Day 2 of the Ray White Group’s Connect conference on the Gold Coast yesterday. Elite Agent Managing Editor Samantha McLean went along for the ride and walked away with a series of top takeaways you can implement in your business.
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Elite Agent
Elite Retreat 2022: It’s a wrap
We would like to thank our elite retreat ’22 event partners principal partner major partners supporting partners (click the images to view larger) Highlights from the conference sessions Sunday night “Welcome Party” – Presented by Connectnow Monday Night “Magazine Live” presented by Propic Tuesday night “YOT Club” presented by Kolmeo To find out about Elite Retreat 2023 CLICK HERE
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THE ELEVATE PODCAST
Securing successful tenancies: Paul Tommasini on the rental crisis, why tenant education is key, and how the real estate industry can be part of the solution
Right now, the rental market is perhaps the toughest it has ever been and that’s applying pressure to tenants and property managers in equal measure. Every property attracts multiple applications, and if an application is not up to par or a prospective tenant can’t showcase the right skills, their application isn’t even making the pile for consideration. For the property…
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THE ELEVATE PODCAST
Match and connect: Simon Bray on the changing role of the real estate portal, how agents can build their profile, and why it’s all about helping homebuyers navigate an ‘uncertain journey’
It’s no secret that the role of a real estate agent has evolved in recent years, with insight into their persona and social proof of their expertise now as important, if not more so, than the brand they work with.
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SELLING + MARKETING PROPERTY
Samantha McLean: 33 ideas for real estate agents to grow your database and win more listings
Ask most real estate agents what their most common goal is, and they’ll likely give you the same answer: Lead generation and building a database that will generate listings and sales long into the future.
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PROSPECTING + LISTING
Samantha McLean: how to create a lead magnet that brings in new clients (for real estate agents)
One popular way to get people into your marketing funnel (read: database) is to create a lead magnet and promote it on paid platforms (like Facebook).
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THE ELEVATE PODCAST
Simplified offers: Daniel Bignold on creating transaction transparency, delivering better service, and how agents can streamline the purchasing process
Imagine purchasing a property was as simple as engaging with an agent, then ticking a box or pressing a button.
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BEST PRACTICE
Adapt or accept the consequences: Why we need to ask better questions and work together for a better industry
At the same time as a large chunk of the Australian real estate industry has re-established its usual 'migration' patters (read: European summer holiday), there are about 40,000 humpback whales also on their annual swim along our eastern coastline.
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THE ELEVATE PODCAST
Hiring heroes: Jade Green on building an employer brand, finding the right people, and why recruitment is now marketing in disguise
At the best of times, it can be a challenge to find and hire the right people in real estate.
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SELLING + MARKETING PROPERTY
In the winning zone VS risky business? How different to the competition are you, really?
Whether pitching for new business or tidying up your social media profiles, a crisp, unique selling proposition (or USP) can make all the difference. But if, like many other agents, you use 'passion' and 'trust' as your significant differentiators, is it all that unique?
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THE ELEVATE PODCAST
Aiming higher: Gavin Rubinstein on brand expansion, maintaining peak performance, and where he plans to go from here
Just when you think high-performing agent and Luxe Listings star Gavin Rubinstein might have reached the pinnacle of his real estate career, he shifts the goal posts again, revealing new intentions for business growth and further plans for market expansion.
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SELLING + MARKETING PROPERTY
Effortless conversion: Here’s how – through marketing that’s useful to your customer
Marketing is the process of helping potential customers find your business or service. We know people don't buy and sell homes continuously, so the process of hiring an agent frequently beings before the customer is even ready to make contact.
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THE ELEVATE PODCAST
Removing the roadblocks: Nigel Dalton on tomorrow’s customer, social and tech trends emerging, and why true innovation lies in solving your customer’s struggle
Future opportunity for the real estate industry isn’t about tech adoption, property market shifts or even fee discussions. It involves solving your client’s struggle, according to social scientist Nigel Dalton. And that struggle will change, he says, as new generations enter the market and technology advances. But if you can find the roadblocks that stand in the way of transacting…
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BEST PRACTICE
Samantha McLean: The habits of highly effective agents
There’s been a lot written about habits in the past few years thanks to authors like James Clear with his book Atomic Habits and BJ Fogg with his book Tiny Habits.
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THE ELEVATE PODCAST
Converting leads to listings: Marnie Beauchamp on lead generation, the power of video, and how to reinvent your listing presentation for greater success
After 30 years in the industry, Marnie Beauchamp knows what it takes to be a consistent high-performer. And she’s achieved it more than once, rebuilding her business and reinventing herself along the way.
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PROSPECTING + LISTING
How to build better rapport using ‘social styles’ (and ultimately win more clients in real estate)
Every salesperson has experienced the feeling: you feel like you’re a certainty of winning the listing - or the business.
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BEST PRACTICE
What Singapore street food and real estate marketing have in common: know your clients, generate more leads and stand out from the crowd
Mark and I were in Singapore about four years ago at a Perry Marshall event. Perry is without a doubt one of the true sages when it comes to marketing and having spent a day in a room with him and 20 or so other marketers, the night we visited Newton Food Centre all I could think about was what…
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ELEVATE
Finding your X-Factor: Maz Farrelly on how to grab attention, lose the ‘white noise’ and make customers choose you
If every word used to describe yourself or your business could make you either a million dollars or cost you a million dollars, how carefully would you choose?
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SELLING + MARKETING PROPERTY
“Solving the struggle”: The six stages of consumer buying and how to close more deals in real estate
“Nobody wants to be sold to, but everyone loves shopping with their friends…” That’s what Ryan Serhant told me about his approach to real estate sales on the Elevate podcast earlier this year. And he’s right. You think about it. We all love buying new stuff. I love nothing more than sitting down with my iPad and a glass of…
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THE ELEVATE PODCAST
Winning strategy: Scott Bateman on challenging your thinking, transforming your business, and why there is no best service
When it comes to creating a winning strategy, most agents would tell you that they have either the best people or the best service, but what does that even mean? Particularly when everyone else says the same thing. Kolmeo’s Scott Bateman believes there is no best service. He also argues there’s a time when businesses should ignore their customers to…
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BEST PRACTICE
Skate to where the puck is going, not where it’s been: 8 real estate trends to watch
One of the most interesting pieces of content we’ve ever done was back in 2015 - a round table with some extraordinarily smart people.
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Real Estate News
In the final weeks of the Federal Election campaign, housing supply takes centre stage
Last night, the Liberal Party launched its Federal Election campaign in Brisbane, unveiling two new housing policies to help people buy homes if they are re-elected. First is an extension of the existing superannuation tax incentive, which allows Australians aged over 65 to sell their homes and invest an extra $300,000 per person into their super. This will now be extended…
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THE ELEVATE PODCAST
High-performing foundations: Marianne Hynes on psychological safety and how to unlock your team’s full potential by eliminating interpersonal risk
In real estate, the gold standard is a team with a high-performance culture. They’re the ones who consistently get the big results no matter what the market’s doing, without risk of burnout, high turnover, or low morale.
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OPINION
What agents can learn from Top Gun (and Maverick)
Good morning aviators! I simply cannot wait to see Top Gun: Maverick. I know Tom Cruise has had his weird couch-jumping moments, and we’re not that close with him since he broke up with “our Nic”, but still, you have to admit the original is one of the greatest movies of all time. And there’s a lot we can learn…
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THE ELEVATE PODCAST
Moments that matter: Jeff Gray talks prospecting, property management and the AI that allows agents to join all the dots
What if technology could tell you what house to doorknock, who to pick up the phone and call, when to make contact and why?
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