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THE ELEVATE PODCAST
Episode 56: Top CEO coach JoAnna Ferrari provides insights on leadership in our new series ‘The Leadership Diaries’
In this podcast interview, Samantha McLean talks to JoAnna Ferrari about what she learned working for Tony Robbins, where her new ideas for her businesses come from, how leaders can help employees understand culture and what she will be speaking about at ARPM 2018.
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AREC2018 EA Studio
AREC 2018 Feature Interview: Evan Broadbent with Claudio Encina
TRANSCRIPT Claudio Encina: Here we are at AREC 2018, Elite Agent stand, and we’ve got a special guest today, Evan Broadbent. So Evan, tell us a little bit about yourself. You own Harcourts Warragul in Victoria, and you got another company called Quickrealestate. Give us a little bit of an insight on both the businesses. Evan Broadbent: 20th year in…
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AREC2018 EA Studio
AREC 2018 Feature Interview: Chris Hanley and Phil Harris with Samantha McLean
TRANSCRIPT Â Samantha: Hi everyone, Samantha McLean from Elite Agent Magazine at the AREC 2018 couch. This is one of my most exciting interviews with two of the best guys in real estate: Chris Hanley from Byron Bay First National. Welcome, Chris. And Phil Harris who’s just come offstage this morning from Harris Real Estate in South Australia. Now Byron…
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Sales Transform 2018
Charmaine Keegan: How do you build rapport quickly?
Learn more from Sales Transform 2018 More videos from this series TRANSCRIPT In any type of sales or communication, rapport is the number one thing that’s gonna make you like you or not like you. At the end of the day, it’s interesting what Josh said about [how] they’re testing you, you know? I’ve been into an open home before…
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EPM
Taking the Step Up: Anthea Economos
Anthea Economos likes to stand on her own two feet. A vivacious and dedicated property manager at Ray White Rockdale, the driven daughter of principal Con has well and truly shed the ‘boss’s daughter’ label. That’s not to say the pair don’t gel like peas and carrots; it just means there’s the utmost respect and appreciation for what each brings to the…
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Elite Agent TV
National Auction Round Table Part 7: The Role of Video and Social Media
Other videos in this series TRANSCRIPT Steve Carroll: Are agents using social media well to promote themselves? To promote auctions? I’ll kick off with yourself. Alec Brown: I’m probably biased as an auctioneer. I actually love watching livestream auctions, or auction highlights. I think what is becoming a little bit tiresome is the ‘just listed’ or’ look at this sale…
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Elite Agent TV
Asking your buyer the right questions: Matthew Scafidi
Other videos in this series TRANSCRIPT I think the best piece of advice for agents when running an auction campaign is to have a really good relationship with the buyers. A lot of agents, I think, just go through the motions when they’re doing buyer callbacks, and don’t ask the more detailed questions to find out whether the buyers are…
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THE ELEVATE PODCAST
Episode 55: A guided tour of Silicon Valley: Inside Facebook, LinkedIn and Inman Connect with Steve Carroll
Guest Interview: Samantha McLean talks to Steve Carroll, Director of Industry Relations at realestate.com.au, about his visit to Facebook and LinkedIn HQ, his key takeaways from Inman Connect, and why AI, partnerships and personalised service will move real estate businesses forward. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders.…
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SUPPLIER NEWS
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AREC2018 EA Studio
AREC 2018 Feature Interview: Sean Hughes with Samantha McLean
TRANSCRIPT Samantha: Welcome back to the AREC 2018 couch. And my guest here right now is Sean Hughes from Realmark Coastal. Welcome Sean. Sean: Thanks for having us. Samantha: Who was your favourite speaker? Sean: Gavin Rubenstein was really quite good. So, some of the people were yesterday Peter was exceptional as well. Lots of different messages, but it seems…
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Sales Transform 2018
Steve Carroll: What does a 5-star experience in real estate look like?
Learn more from Sales Transform 2018 More videos from this series TRANSCRIPT One of the things that agents don’t do particularly well is they’re not very good at returning calls. So, this is not a criticism of agents. This is just a fact that agents are very, very, very busy people. But if I make contact with an…
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Elite Agent TV
The importance of vendor communication: Peter Gourdouros
Other videos in this series TRANSCRIPT For all you agents that are thinking that auctions, you gotta remember that communication is the key. You got to communicate with your vendor at all times. The reason for that is, you communicate with your vendor all times, what will happen is you’ll get a great result in auction day.  You got to remember…
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Elite Agent TV
Building a successful auction campaign: Will Hampson
Other videos in this series TRANSCRIPT So, what really makes a successful auction campaign is great marketing, stand-out marketing, presentation of the property, having really good presentation. A lot of the estate agents are styling properties and presenting the property really well for sale.  Having excellent vendor communication throughout the process, and buyer communication to culminate to a really good auction…
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Elite Agent TV
National Auction Round Table Part 6: Auction Day
Other videos in this series TRANSCRIPT Steve Carroll: So I’m selling my house, this Saturday, it’s going to auction. What’s your advice to me as the seller? Should I go shopping that day? Should I be in the back garden? What happens? Gavin Croft: As an auctioneer, I certainly want the vendor there. Again it’s an enormous decision. I want them…
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Video of the Week
Video of the Week: Two is better than one in Henley Beach
“The property for sale is a proud standing townhouse with ocean views, it demanded a creative campaign,” said OusProperty agent Brad Henderson. This is one of the videos they produced, the less traditional mobile-style ‘behind the scenes’ of 296 Seaview Road. Now here’s the traditional property video – a beautiful cinematic piece of this stunning Henley Beach townhouse. So which one…
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THE ELEVATE PODCAST
Episode 54: Holly Komorowski from home.byholly talks stand-out property marketing (that wins awards!) and how you can too.
Guest Interview: Samantha McLean talks to Holly Komorowski, Principal of home.byholly and winner of the 2017 AREA Residential Property Campaign of the Year award, about how she grew her business and team ‘collective’, how to stand out in your marketing, and tips for leveraging the true power of digital. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate…
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Every Agent Has a Story
Every Agent Has a Story: Melanie Dennis
Every Agent has a Story Season 2 was brought to you by Other episodes from Every Agent has a Story Season 2 This story comes from Melanie Dennis, Director of Domain & Co, who shares the key lessons she learned during a condition report early in her career. Always keep the keys of the property on you at all times…
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SUPPLIER NEWS
Industry Supplier Update: Campaigntrack at AREC 2018
TRANSCRIPT Basically, Campaigntrack’s a single platform you can manage all your marketing for your real estate. From traditional print, newspaper, signs, brochures, that kind of thing, and more recently digital marketing. We’ve partnered with, I guess, the two most memorable companies in the world. Arguably, the most powerful marketing platforms on the planet: Google and Facebook. We produced a product…
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Sales Transform 2018
Mark McLeod: The most important sale you will make
Learn more from Sales Transform 2018 More videos from this series TRANSCRIPT There’s no other industry more like it, why? One, we’re the only industry in the world that know where our customers live. That’s the first part. You know what I mean?  We know, I mean, people come to me all the time and go, “I can’t…
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Elite Agent TV
Engaging with your buyers: James Bell
Other videos in this series TRANSCRIPT The advice I’d give to agents that I work with all the time is, clearly, to make sure that you engage with your buyers, know where they are throughout the whole process and really use them and their feedback and make sure that they’re prepared for the day. Â Have buyer meetings. We all get…
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Elite Agent TV
National Auction Round Table Part 5: Becoming an Auctioneer
Other videos in this series TRANSCRIPT Steve Carroll: What’s the difference between an ordinary auctioneer and a very, very good auctioneer? James Bell: I think understanding the dynamic of buyer and seller. I feel blessed that I’ve had the ability to have sold in our industry for 18,-19 years, and be an auctioneer that has sold and can read buyer-pattern movement, things like…
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Elite Agent TV
Auction as a method of negotiation: Gavin Croft
Other videos in this series TRANSCRIPT In regards to auction, the one thing that I would have to say is that real estate agents look at it purely as a negotiation method.  A lot of people talk about running the process and the reality is it’s very, very, similar, almost identical to a private treaty. The only difference is you’re making…
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THE ELEVATE PODCAST
Episode 53: Nigel Dalton on ‘the Black Mirror’ in real estate, connected communities and the Internet of Things
In this podcast interview, Samantha McLean talks to REA Group Chief Inventor Nigel Dalton about social credit systems, how trust ratings impact your business, what to do with negative reviews and how being part of a high-performance team will help with resolving these problems.
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Every Agent Has a Story
Every Agent Has a Story: Randal Sharp
Every Agent has a Story Season 2 is brought to you by Other episodes from Every Agent has a Story Season 2 This story comes from Randal Sharp, Director of Think Property & Co, who shares the key lessons he learned during newly signed property lease. When visiting a new property, have a colleague or someone else with you for…
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AREC2018 EA Studio
AREC2018 Feature Interview: Tom Ferry with Claudio Encina
TRANSCRIPT Claudio: Welcome to Elite Agent Magazine. Here we are at AREC 2018 and AREC wouldn’t be the same if we didn’t have our man, Tom Ferry here. Tom, welcome. Tom: Appreciate it, guys. Claudio: Can I just ask you, Tom? Is this your fifth AREC? Tom: So, I figured out this is my fourth AREC. First one was 1991…
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INDUSTRY NEWS
Google MD Jason Pellegrino appointed Domain CEO
Domain have announced Jason Pellegrino will step into the role of Managing Director and CEO, effective 27 August 2018. Mr Pellegrino joins Domain from Google where he has been Managing Director Australia and New Zealand since May 2016 and a member of the Asia-Pacific regional leadership team. On behalf of the Domain Board, Chairman Nick Falloon said: “We are delighted…
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Elite Agent TV
Luck is not a strategy for auction day: Tom Panos
Other videos in this series TRANSCRIPT Guys and girls. Listen very carefully. The market no longer will put the deal together. Fear of missing out. Buyer urgency has eased. Â You’ve got to be a deal maker and what that means is you’ve got to start having some real conversations within those throughout the campaign. You’ve got to get super close…
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Elite Agent TV
Working with buyers and sellers: Justin Nickerson
Other videos in this series TRANSCRIPT The one thing for me that I wish agents knew about auctions was how much influence they actually have over buyer behaviour. We find that a lot of focus gets put into informing the seller and working with that seller throughout a campaign. We really feel that the agents have a lot of influence…
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Elite Agent TV
National Auction Round Table Part 4: Auction or Private Treaty?
Other videos in this series TRANSCRIPT Steve Carroll: If we go right back to the beginning – so, someone logs on, they’re in research mode and one of the big questions that they they’re asking is “Who am I going to choose?” But maybe in addition to that, “Should I go to auction? Or should I go private treaty?” What…
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SUPPLIER NEWS
Industry Supplier Update: Style Bundle at AREC 2018
TRANSCRIPT Susan Beardsley: Hi, my name is Susan, I’m from Style Bundle. At Style Bundle, we’re all about tailored gift solutions for the property industry. Suzy Leys: We are the property gifting specialists. We tailor make gifting programs for our clients in the property industry. Susan Beardsley: We do it in a way that brings together a story for your…
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THE ELEVATE PODCAST
Episode 52: Using Facebook to generate and convert leads with Emma Barr
Guest Interview: Samantha McLean talks to iLEADS founder and director Emma Barr about using Facebook to generate leads, why you should use Ad Manager over ‘boosting’ posts, the different types of Facebook ad campaigns and what you should be spending to get the results you need. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals,…
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Every Agent Has a Story
Every Agent Has a Story: Tara Bradbury
Every Agent has a Story Season 2 is brought to you by Other episodes from Every Agent has a Story Season 2 This story comes from Tara Bradbury. Director of BDM Academy, who shares the key lessons she learned during her early days as a BDM. Review your management agreements and contracts regularly and ensure they are completed correctly. Follow…
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AREC2018 EA Studio
AREC 2018 Feature Interview: Taney Jain with Claudio Encina
TRANSCRIPT Claudio: Well, guess who stopped by the couch here at Elite Agent Magazine stand at AREC 2018? None other than Taney Jain. Taney, thank you for dropping in, my friend. Taney: Thank you so much. Claudio: You did your keynote this morning, and I’ve asked a few people, “Who is your favourite speaker?”. And you have come up every…
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Elite Agent TV
National Auction Round Table Part 3: Crucial Conversations
Other videos in this series TRANSCRIPT Steve Carroll: What I’m hearing from the table is there’s never been a time where the need to actually have a conversation, agent to seller, to say, “This is what you need to do. This is the value of your property. This is the strategies you should play.” We all know that agents generally…
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Elite Agent TV
