Automation is a concept that continues to grow in the property space – from integrated smart homes to AI tools that analyse data to help agents have the right conversations at the right times, there’s a lot to be said for the growing focus on technology.
And while I’m still waiting for the kind of automation that takes care of the mundane day-to-day tasks none of us like, tech automation on the business side of real estate has significantly changed the way agents conduct their operations.
Domain is at the forefront of prop tech that works with agents to help them achieve the best results for their vendors, while also streamlining tasks to create efficiencies and free up time for them to work on a more personal, one-to-one level.
Audience Boost – our Australian-first social listing automation tool – allows agents to streamline their listings across multiple platforms, to reach a bigger and more engaged property audience.
The common theme I hear from agents across the country is they want products that help them help vendors achieve a sale.
Audience Boost does this by offering an all-in-one solution for property listings, automatically displaying listings to additional audiences across Facebook, Instagram and Google’s expansive and engaged networks.
With a monthly audience of 6 million, including 1 million people who don’t visit our competitor1, Domain is already a must for agents serious about achieving the best price for their vendors. The addition of Audience Boost allows them to reach an even bigger audience in a streamlined way to help better support their sales campaigns.
Domain is currently the only property portal to offer this automated solution, providing our Platinum Edge, Platinum, Gold and Silver customers a competitive advantage when it comes to finding buyers for their properties.
For agents wanting an all-in-one solution, Audience Boost streamlines the sales approach, alleviating the need to set up separate social media campaigns for each property. The marketing solution can free up time for agents to focus on the more human side of the campaign – working with vendors and potential buyers.
The advanced targeting using Domain’s first party data allows listings to reach new buyers and retarget existing ones across the Google and Meta platforms.
Audience Boost is just one of several innovative Domain products that adds value for agents at all levels. It delivers value through:
Better price for vendors
Audience Boost allows agents to reach even more potential buyers across digital and social platforms, driving enquiries and competition among buyers. Our data shows that on average nationally, a $1 million property sold for $36,600 more when Domain was included on the marketing schedule alongside our nearest competitor2.
Shorter days on market
By accessing a targeted audience of buyers, Audience Boost can help agents to drive sales momentum and assist with shortening the time on market for vendors.
Improved brand awareness for agents and agencies
Audience Boost allows agents to access a bigger audience across multiple platforms, driving awareness of their agency among potential buyers. Properties will now be seen across Google, Facebook and Instagram, along with agent and agency branding, dependent on subscription level.
The team at Domain is committed to continuing to deliver the best products and solutions for our customers, driving innovation and efficiencies to support agents to get the best results for their vendors.
- Ipsos iris Online Audience Measurement Service May ’23 to Jan ’24 average, National, Age 14+, PC/laptop/smartphone/tablet, Text only, Domain Brand Group including Nine property pages, Realestate.com.au Brand Group, Homes and Property Category, Audience (000s) & Exclusive Audience (000’s) ↩︎
- Domain Internal Data and third-party data, Jan ’23 to Dec ’23 – calculation based on national average percentage increase of sold price over advertised price. ↩︎
