According to CoreLogic and the Australian Property Council, in 2016 more than 23 per cent of Australian properties were sold to foreign buyers. That’s a $61 billion market you should be part of! Your ability to use video to market to foreign buyers more effectively can be a big selling point in your next listing presentation – particularly if your area has lots of vendors with English as their second language.
Many real estate businesses have untapped marketing resources in the form of multilingual team members, who may be able to use their talents to win you more listings. Modern online video systems allow you to create multiple versions of any video property presentation, with different voice tracks.
In only minutes you can quickly re-voice any property presentation from your desktop.
For example, if your staff already hammer away on the phone, selling in Mandarin, Cantonese or Korean, why not get them to spend the five minutes it takes to create versions of your property videos that speak directly to foreign markets? Not only can they speak the buyer’s language; they can also add the cultural nuances that make foreign buyers feel welcome.
If you are a regional office where everyone only speaks English, you can still talk your prospect’s language. Re-voicing your presentations can be done from anywhere. You can be making the videos in Upper Yeppoon, and easily get a friend in Sydney to re-voice them for you.
It is so quick to re-voice that it even makes sense to use video to talk directly to individual prospects. Why not use individually voiced video to follow up after listing presentations? It is a great way to communicate, and you will impress the vendor.
The world is getting smaller, faster and more connected. A big differentiator is how fast you can adapt.
