GUEST INTERVIEWSTHE ELEVATE PODCAST

How to become an authority in real estate by writing a book: Geoff Grist

“If you can find an area that you want to educate somebody about, how you do the job, what happens ‘if’…there’s a lot of things that can go wrong and if you can explain all those in an easy to read way, there’s probably a book in it.”  Geoff Grist

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In this episode of the Elevate Podcast, Samantha and Geoff discuss:

  • The evolution and accessibility of anyone to write a book to show their expertise.
  • Why he chose to write a book and “give away all his secrets” to best assist those he is serving and why you should write a book in your expertise.
  • Quick tips for agents and consumers from Journey to Sold
  • Valuable advice from his career and experiences.

Key Takeaways on book writing

  • People read for entertainment or for education – if you can write in an easy to read manner and teach in the process, all the better.
  • There’s no such thing as writer’s block – you can always write something, even if you put a line through it later.

Key Takeaways for a smooth and successful transaction

  • Dialogue for vendor paid marketing
  • Keeping sellers connected to the sale using clever communication
  • Qualifying buyers

Connect with Geoff Grist:

Facebook: Mosman Neutral Bay Realty
Website: WhyChooseGeoff.com.au
Books: Sold Above Market & Journey to Sold & More!
LinkedIn: Geoff Grist

Connect with The Elite Agent Team:
Twitter: @eliteagentmag
Facebook:  Elite Agent
Website:  EliteAgent.com
Show: The Elevate Podcast
YouTube: Elite Agent Magazine
LinkedIn: Elite Agent Magazine
Instagram: @eliteagentmag
Pinterest: Elite Agent Magazine

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Samantha McLean

Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.