With COVID-19 putting the brakes on the Australian economy for much of the year, LJ Hooker has forged ahead to prepare for the inevitable recovery, opening nine new offices around the country, with another four applications pending in regional areas.
The new offices include LJ Hooker Kellyville Ridge and LJ Hooker Windsor in New South Wales; LJ Hooker Townsville and LJ Hooker Atherton in Queensland; LJ Hooker Geelong, LJ Hooker Dandenong, LJ Hooker Rowville, and LJ Hooker Melton in Victoria; and LJ Hooker Kalgoorlie in Western Australia.
“Since we launched our 2020 recruitment strategy earlier this year, we’ve received a flood of inquiries from business owners and agents looking for the quality of brand, leadership and support that LJ Hooker provides,” LJ Hooker head of network development, Stephen Mutton explained.
“And I don’t make that statement lightly, it’s backed by the stats – we’ve received 1650 inquiries and conducted more than 350 career meetings to discuss our offering in that time.
“In times of adversity, like COVID-19 has presented, people want to join brands they know, and trust as they want to give that same security to their clients.”
Mr Mutton said that the caliber of offices joining the brand is a clear signal of the next generation of LJ Hooker.
“But we’re also looking to develop from within by recruiting salespeople that may have an ambition for future business ownership in areas where we are currently not represented.
“This Future Leaders Program is known as LJ Hooker Connect and provides market support, training and coaching for those in the industry looking to join a franchise network but may not yet have the financial capacity for a bricks and mortar office and support team from day one.
“The new recruits under this model will be allocated a predetermined territory where LJ Hooker currently has no representation, therefore providing a chance to strengthen the brand, generate more referrals and improve market share for the existing network and build business owners of the future.
“In a rapidly changing real estate landscape, we are committed to providing our entire network with the resources and knowledge they need to assist consumers in achieving their real estate dreams.”
LJ Hooker Connect agents are mentored by an in-field coach and backed by a national head office team that provides end-to-end support including marketing, lead generation and agent and administrative support like listing, trust accounting, and contract management.
Mr Mutton said agents also benefit from cutting-edge platforms like the LJ Hooker Agent Portal to fuel their efficiency and effectiveness, and LJ Hooker’s industry-first Vendor App which allows agents to communicate in real-time with their clients.
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