LJ Hooker has unveiled its reinvigorated online centrepiece (ljhooker.com.au) and franchise network office websites with a view to enhancing interaction between its sales agents, property managers and customers.
With the objective of creating a future-focused customer experience across its Australian residential, commercial, rural, land and home loans businesses the sites incorporate greater mobile responsiveness for customers and staff, cutting-edge agent profiling tools, innovative campaign analytics and greater research scope for customers making real estate decisions.
LJ Hooker CEO Grant Harrod said the brand’s recent digital success with innovations, including its One Click Away social platform, myLJHooker content library and social media presence, re-enforced the need to further invest in industry-leading digital tools to support its customers, offices, agents and property managers.
“A business’ website is the centrepiece of its digital brand strategy,” said Mr Harrod. “There is no more pertinent industry than real estate in this matter, where 95% of customers start their real estate decisions online and commonly on a smart device.
Mr Harrod said LJ Hooker’s technology and digital teams completed an exhaustive analysis of the best consumer-facing digital innovations globally. The experience allowed them to develop a future-focused website he believes will heighten agents’ productivity and engagement.
“At the other end, the customer focus will make usage easier, faster, richer and, importantly, complements our vision to be the industry’s number one customer experience brand.”
LJ Hooker Head of Digital Luke Durante said the new platform offered many opportunities for offices and agents to build their individual brands.
“We have built a platform for our network of 8,000 sales professionals, property managers and support team to publish fresh, localised content in an efficient fashion that will generate greater engagement with their marketplaces, boosting their profiles and laying the platform for greater on-the-ground prospecting,” said Mr Durante.
“The website importantly also is the foundation platform for more exciting digital initiatives which we will roll out as part of our digital roadmap”, he continued.
Launch Date: 28th November 2016
