Realestate.com.au have launched “lifestyle” a new content experience for lovers of property.
- Lifestyle on realestate.com.au launches with over 720 informative and engaging articles.
- An in-house content team will be joined by Lifestyle experts to bring stories to life.
- realestate.com.au to introduce a marketing campaign extension to coincide with Lifestyle launch.
For more than 20 years realestate.com.au has helped Aussies find a house, but in 2017 it’s about helping them create a home. Lifestyle on realestate.com.au is a brand-new content experience, giving Australians the power to turn their property into the living space they’ve always dreamed of.
With over 30% of Australian property owners identifying themselves as property improvers interested in renovating and decorating[i], realestate.com.au/Lifestyle will deliver market-leading content to give people personal insights and inspiration about creating and styling a home.
Lifestyle on realestate.com.au launches with over 720 informative and engaging articles, as well as six original video series created for home lifestyle lovers including The Converted, a unique look into amazing property conversions and Green Space, helping people make the most of their garden.
More than 200 pieces of new video content will be released across the next three months alongside more than 100 new bespoke articles a month. This content will be brought to life by an in-house content team, expert contributors and well-known lifestyle faces.
As part of Lifestyle, realestate.com.au has also launched new social media channels –www.facebook.com/realestatelifestyle and www.instagram.com/realestatelifestyle which will provide followers with tailored home lifestyle content. realestate.com.au currently reaches around 30% of the 15.6 million Australians on Facebook each week[ii].
Elizabeth Minogue, Executive Manager – Media & Marketing, commented: “realestate.com.au has always been the best destination to help you find a house, but we have an important role to play in helping Australians create a home.
“We know that Australians are property obsessed, and decisions about property are some of the most important life choices we’ll ever make – they’re decisions we live with every day and reflect who we are and how we live our lives. Lifestyle on realestate.com.au will help Australians create a home to be proud of.
“With Lifestyle, we want to be there for all of life’s moments – from buying, renting and selling, to decorating your space and making it a place to live and to really love,” said Ms Minogue.
