The Real Estate Bookings platform captures buyer and tenant enquiries from a range of online channels. The platform integrates with Facebook, Instagram, property websites and real estate portals. This data can now be used to directly remarket listings to in-the-market buyers via social media.
Combining this with other data sources, such as CoreLogic, Acxiom and Quantium, means every property advertisement on social media can be very targeted. By taking into account factors like homeowner status, income, property tenure, online behaviours, spending habits and much more, the technology can match each property to a unique audience of prospects.
Nic Roberts, digital marketing manager at Real Estate Bookings, said the new service ensures advertising is cost effective and going to the right people at the right time.
“Through the combination of integrating the Real Estate Bookings platform into social media and advances in targeting and remarketing capabilities, we are now generating high-quality leads whilst growing our clients’ brand in their local market. It’s an exciting time for real estate and the team are excited to grow this product and continue to generate great results across the market.”
Jason Barnett, Director at Barnett Real Estate, experienced positive results after using REBconnect.
“After using REBconnect to promote a few of my listings, the turnout to my open homes increased by around 50 per cent! I also love the fact my brand gets promoted and all traffic from the campaign goes to my website,” he said.
REBconnect is now live in the market.
