realestate.com.au has unveiled rich, in-depth content and imagery on Australian suburbs at realestate.com.au/neighbourhoods.
Neighbourhoods now helps consumers understand the lifestyle, people, typical streets and day-to-day activities and amenities an area has to offer, to enable them to find out if a suburb meets their lifestyle needs.
For example, Prahran in Melbourne is described as “a blend of glamorous South Yarra to its north and hipster Windsor to its south.”
Alongside imagery of its streetscapes and people, Prahran is described as “a social village ready to welcome both young and mature singles into its lively enclave of cosy terrace houses and shiny new apartments. With excellent restaurants, clubs, cafes, markets and public transport, you can really let the good times roll.”
The comprehensive new information on 131 suburbs sits alongside existing information including median house prices, median rental prices and basic demographic information of residents.
Chief Product Officer Henry Ruiz said that the editorial component of Neighbourhoods is just one way realestate.com.au is enhancing consumers’ experience of the site.
“We know that people looking for a place to live need more information than just how much a property is going to cost and where it is, especially if they’re not familiar with the area.
“Neighbourhoods gives a lifestyle snapshot of an area to help property seekers gain greater context of an area and whether it suits them.
“The recent addition of a dedicated investment section and more sold price information are also helping our aim of becoming the most definitive, enjoyable and convenient supplier of content and market data to consumers in the residential property market,” said Mr Ruiz.
The initial editorial release for Neighbourhoods comprises 131 suburbs across New South Wales, Victoria and Queensland, with plans for expansion into other suburbs and states in the near future.
Local authors have researched and written profiles of each suburb, including content around lifestyle, people, attractions and amenities, with supporting photos to paint a picture of what a suburb looks and feels like day-to-day.
To experience Neighbourhoods visit www.realestate.com.au/neighbourhoods.
