ELEVATEGUEST INTERVIEWSTHE ELEVATE PODCAST

The Executive BDM

“Pick up the phone, have as many conversations as you can and be as helpful as you can to as many people because people will remember that - and they will then refer your business”

Samantha McLean Samantha McLeanAugust 28, 2020
1 minute read

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Looking for tips and strategies to put your best foot forward as a BDM for Property Management?

Partner of Place Bulimba Lisa Perruzza carved out a position as a BDM over a decade ago and since has positioned herself in the market as the go-to trusted advisor in her market.

In this episode of the Elevate podcast, Lisa explains how studying design and architecture led to a career in real estate, how she created a niche for herself as a BDM, and why she built her brand on social media early in her career.

Lisa also reveals the operational changes in force since COVID-19, why delivering the service is just as important as selling your service and the red flags to consider when talking to a new landlord.

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In this episode of Samantha and Lisa also discuss: 

  • Why it’s essential to shadow top agents in the first two years of entering the industry
  • Why Lisa jumped on the social media bandwagon and how she uses the digital space today
  • Streaming the administration process to eliminate as much error as possible
  • How to keep social media followers engaged and stay relevant using video on Instagram
  • The referral network – and how it can lead to your next opportunity and sales lead
  • Why traditional forms of marketing are still valid as well as engaging with your local community
  • The questions to ask new potential landlords and what the answers really mean… plus
    • much much more!

Resources

Inspect Real Estate
Rex

Connect with Lisa

Website
LinkedIn
Facebook
Instagram
Twitter

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Samantha McLean Samantha McLeanAugust 28, 2020
1 minute read
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Samantha McLean

Samantha McLean

Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.