The Momentum 2019 series, presented by realestate.com.au, has wrapped up for another year and attendees were treated to some stellar advice that’s sure to amplify productivity throughout the rest of the year.
Hitting all the major capitals and taking a quick detour to Wagga Wagga, this year’s event headliners brought out the big guns for their presentations.
Motivational speaker Yossi Ghinsberg kicked things off, after which the sales and property management sectors were divided up for their own breakout sessions.
realestate.com.au’s Head of Industry Relations, Steve Carroll, took care of the sales end and consumer trends and customer experience expert Amanda Stevens led the PM contingent.
Each speaker brought powerful insight into their fields of expertise; here are three invaluable lessons attendees walked away with.
- Competition makes you better
An adventurer, author, entrepreneur and motivational speaker, Yossi Ghinsberg shared a personal account of how he survived against all odds in the jungles of South America.
Weaved into his thrilling account, Mr Ghinsberg offered tips on how audience members could adapt lessons he learned from his situation to their own challenging environments.
One point which really stuck out was his view of competition – that it is a great thing, even in a tightening market, because it forces you to be innovative and more open to new ideas and ways of doing things.
When someone brings their best to the table, everyone else has to pick between one of two choices: level up to the competition or become a distant memory.
2. Millennials are not impatient; they just don’t tolerate inefficiencies
Steve Carroll was straight to the point with his presentation as he outlined the four key topics for discussion – first up millennials.
Millennials are going to make up over 50 per cent of the real estate market in the coming years. They are not impatient but they do not tolerate inefficiencies, according to Mr Carroll. 
Businesses need to keep up with the level of service that millennials are accustomed to and that means quick turnaround times, when engaging with customers needs to be a priority.
If they call or email your office with an inquiry, you’d better get back to them within the day or kiss that business goodbye.
If you post a Facebook video and the first 1.3 seconds of it isn’t engaging, you can also kiss that lead goodbye.
To prove his point, Mr Carroll referenced a fun fact that he learned from Uber.
Worldwide, the most impatient Uber users are Australians.
For example, if a user orders an Uber and the notification says the driver is nine minutes away, Australian users are most likely going to cancel that ride and order another in the hopes that there’ll be a quicker one around the corner.
How a client experiences your service matters and, if it is positive, millennials will be more likely to share that interaction online and bring you referrals in the future.
3. We are looking at our phones on average 267 times a day, yet as a nation we say we have never felt more disconnected.
Having dedicated almost 20 years to researching and understanding the science of human behaviour, the point Amanda Stevens made hit home in a deep way.
Unplugging from our devices to establish or maintain a deeper human connection with another person can be a powerful tool when building rapport.
Imagine the type of impression you would make on a client or professional colleague if you met for a coffee and for the duration of that meeting they got your complete and undivided attention? No phones, laptops or tablets in sight.
Imagine the type of impression that would leave on you, if you were on the receiving end.
Not only could you make that person feel important but in one-on-one conversations people tend to mirror each another, copying behaviours and intent.
That person may then be more likely to reciprocate your behaviour and allow your message to find truly find a target.
