Brand Editorial
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Using auctions in your marketplace: Josh Hart
Other videos in this series TRANSCRIPT I think in my marketplace one of the key things is actually using auction. We’re a marketplace which doesn’t regularly go down that track but an auction’s all about transparency and showing the full scope of where the market is at. So, I would encourage people in my marketplace to actually use it with…
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Using auctions to build on experience: Karl Secondis
Other videos in this series TRANSCRIPT My advice to an agent coming into real estate is to embrace the auction process because it is a fantastic platform to build your real estate career. It’s a great way to build your profile. Selling properties in less time, the days on market are reduced. You’re selling typically on an unconditional contract and…
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National Auction Round Table: The Skills of Great Auctioneers with Justin Nickerson
Other videos in this series TRANSCRIPT Steve Carroll: I was talking to Nerida, the REA Economist, and she was saying that the climate is such that auctioneers are having to work even harder for their money. Is that fair? Justin Nickerson: I definitely think it’s coming down a little bit more now to the skill of the auctioneer because the…
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National Auction Round Table Part 7: The Role of Video and Social Media
Other videos in this series TRANSCRIPT Steve Carroll: Are agents using social media well to promote themselves? To promote auctions? I’ll kick off with yourself. Alec Brown: I’m probably biased as an auctioneer. I actually love watching livestream auctions, or auction highlights. I think what is becoming a little bit tiresome is the ‘just listed’ or’ look at this sale…
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Asking your buyer the right questions: Matthew Scafidi
Other videos in this series TRANSCRIPT I think the best piece of advice for agents when running an auction campaign is to have a really good relationship with the buyers. A lot of agents, I think, just go through the motions when they’re doing buyer callbacks, and don’t ask the more detailed questions to find out whether the buyers are…
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A game of drones: Sharon Fox-Slater
It wasn’t long ago that drones were developed only for military purposes. Today, remotely piloted aircraft systems (RPAS), or unmanned aerial vehicles (UAVs), are mainstream and flocks can be seen flying over local parks and beaches every weekend.But it’s not only enthusiastic families taking to the skies; real estate agents have been quick to adopt the technology. When the first commercial drones came on the scene, early…
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The importance of vendor communication: Peter Gourdouros
Other videos in this series TRANSCRIPT For all you agents that are thinking that auctions, you gotta remember that communication is the key. You got to communicate with your vendor at all times. The reason for that is, you communicate with your vendor all times, what will happen is you’ll get a great result in auction day. You got to remember…
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Building a successful auction campaign: Will Hampson
Other videos in this series TRANSCRIPT So, what really makes a successful auction campaign is great marketing, stand-out marketing, presentation of the property, having really good presentation. A lot of the estate agents are styling properties and presenting the property really well for sale. Having excellent vendor communication throughout the process, and buyer communication to culminate to a really good auction…
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National Auction Round Table Part 6: Auction Day
Other videos in this series TRANSCRIPT Steve Carroll: So I’m selling my house, this Saturday, it’s going to auction. What’s your advice to me as the seller? Should I go shopping that day? Should I be in the back garden? What happens? Gavin Croft: As an auctioneer, I certainly want the vendor there. Again it’s an enormous decision. I want them…
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Every Agent Has a Story: Melanie Dennis
Every Agent has a Story Season 2 was brought to you by Other episodes from Every Agent has a Story Season 2 This story comes from Melanie Dennis, Director of Domain & Co, who shares the key lessons she learned during a condition report early in her career. Always keep the keys of the property on you at all times…
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Industry Supplier Update: Campaigntrack at AREC 2018
TRANSCRIPT Basically, Campaigntrack’s a single platform you can manage all your marketing for your real estate. From traditional print, newspaper, signs, brochures, that kind of thing, and more recently digital marketing. We’ve partnered with, I guess, the two most memorable companies in the world. Arguably, the most powerful marketing platforms on the planet: Google and Facebook. We produced a product…
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Engaging with your buyers: James Bell
Other videos in this series TRANSCRIPT The advice I’d give to agents that I work with all the time is, clearly, to make sure that you engage with your buyers, know where they are throughout the whole process and really use them and their feedback and make sure that they’re prepared for the day. Have buyer meetings. We all get…
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National Auction Round Table Part 5: Becoming an Auctioneer
Other videos in this series TRANSCRIPT Steve Carroll: What’s the difference between an ordinary auctioneer and a very, very good auctioneer? James Bell: I think understanding the dynamic of buyer and seller. I feel blessed that I’ve had the ability to have sold in our industry for 18,-19 years, and be an auctioneer that has sold and can read buyer-pattern movement, things like…
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Auction as a method of negotiation: Gavin Croft
Other videos in this series TRANSCRIPT In regards to auction, the one thing that I would have to say is that real estate agents look at it purely as a negotiation method. A lot of people talk about running the process and the reality is it’s very, very, similar, almost identical to a private treaty. The only difference is you’re making…
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Vacation rentals & insurance: Sharon Fox-Slater
For many landlords with property in cities and prime holiday locations, the lure of the short-stay accommodation market is strong. Some choose to rent their property to holidaymakers, others may look for a corporate lease. Some have their property available to rent all the time, and some switch, looking to cash in during peak season. Although the financial rewards can…
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Every Agent Has a Story: Randal Sharp
Every Agent has a Story Season 2 is brought to you by Other episodes from Every Agent has a Story Season 2 This story comes from Randal Sharp, Director of Think Property & Co, who shares the key lessons he learned during newly signed property lease. When visiting a new property, have a colleague or someone else with you for…
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Luck is not a strategy for auction day: Tom Panos
Other videos in this series TRANSCRIPT Guys and girls. Listen very carefully. The market no longer will put the deal together. Fear of missing out. Buyer urgency has eased. You’ve got to be a deal maker and what that means is you’ve got to start having some real conversations within those throughout the campaign. You’ve got to get super close…
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Working with buyers and sellers: Justin Nickerson
Other videos in this series TRANSCRIPT The one thing for me that I wish agents knew about auctions was how much influence they actually have over buyer behaviour. We find that a lot of focus gets put into informing the seller and working with that seller throughout a campaign. We really feel that the agents have a lot of influence…
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National Auction Round Table Part 4: Auction or Private Treaty?
Other videos in this series TRANSCRIPT Steve Carroll: If we go right back to the beginning – so, someone logs on, they’re in research mode and one of the big questions that they they’re asking is “Who am I going to choose?” But maybe in addition to that, “Should I go to auction? Or should I go private treaty?” What…
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Industry Supplier Update: Style Bundle at AREC 2018
TRANSCRIPT Susan Beardsley: Hi, my name is Susan, I’m from Style Bundle. At Style Bundle, we’re all about tailored gift solutions for the property industry. Suzy Leys: We are the property gifting specialists. We tailor make gifting programs for our clients in the property industry. Susan Beardsley: We do it in a way that brings together a story for your…
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Every Agent Has a Story: Tara Bradbury
Every Agent has a Story Season 2 is brought to you by Other episodes from Every Agent has a Story Season 2 This story comes from Tara Bradbury. Director of BDM Academy, who shares the key lessons she learned during her early days as a BDM. Review your management agreements and contracts regularly and ensure they are completed correctly. Follow…
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National Auction Round Table Part 3: Crucial Conversations
Other videos in this series TRANSCRIPT Steve Carroll: What I’m hearing from the table is there’s never been a time where the need to actually have a conversation, agent to seller, to say, “This is what you need to do. This is the value of your property. This is the strategies you should play.” We all know that agents generally…
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(Rental) House Rules: Sharon Fox-Slater
When it comes to Rental House Rules, rule number one is don’t DIY, cautions Sharon Fox-Slater. Seduced by the plummy tones of Laurence Llewelyn-Bowen (aka LLB) or the ocker Scottie Cam, the return of home renovation shows like House Rules and The Block is often a siren call to would-be DIYers. And while picking up the power tools at their…
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Every Agent Has a Story: Kasey McDonald
Every Agent has a Story Season 2 is brought to you by Other episodes from Every Agent has a Story Season 2 This story comes from Kasey McDonald, Director of Property Management Training Academy, who shares the key lessons she learned when responding to an email from a difficult client: Double-check the content and the recipients of your email before…
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National Auction Round Table Part 2: Relationship between Auctioneer and Agent
Other videos in this series TRANSCRIPT Steve Carroll: I want to talk the relationship between the agent and the auctioneer. You know, there’s never going to be a time when that’s more critical. If agents are listening to this or watching this, and we’ll just open this up to the floor, what advice would you give to agents? And I…
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Every Agent Has a Story: Nhi Chang
Every Agent has a Story Season 2 is brought to you by Other episodes from Every Agent has a Story Season 2 This story comes from Nhi Chang, Product Owner at Console, who shares the key lessons she learned when one of her tenants fell into arrears. Always carry out due diligence; keep a checklist handy to ensure you cover…
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How efficiency can give you the edge: Evan Broadbent
Finding and implementing new processes can benefit agents significantly, not only through increased revenues or margins but often by providing their clients with a better level of service, cost savings or – even better – both. Currently, most agencies use a CRM software that assists them in the listing and selling process. This type of software has come a long way…
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National Auction Round Table Part 1: Around the Grounds
Other videos in this series TRANSCRIPT Steve Carroll: Why don’t I kick off with, “What’s happening in the market at the moment?” We’ll kick off with New South Wales. What’s happening in the market in Sydney and wider New South Wales? Anybody can attack the question and jump in as you feel fit. Stu Benson: My clearance rate up in…
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