Transform
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Transform 2017 Week 8 Tom Panos: How to Get the Appraisal and Win the Listing
Here are the highlights from our Super Six session with Tom Panos Coach: Tom Panos Key Points You don’t prospect to get a listing, you prospect to get contacts Frequency builds trust The listing is usually won before the listing presentation. Quote “Mr and Mrs Vendor, there’s only two reasons your property hasn’t sold: it’s either the price is too high…
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Transform 2017 Week 7 Steve Carroll: Digital Trends and the Need for Speed
Here are the highlights from our Super Six session with REA Group’s Director of Sales, Steve Carroll Coach: Steve Carroll Key Points Using automated technology to enhance the customer experience and increase your efficiency. Building a database with LinkedIn, and optimising your agent profiles for Google rankings. Quote “Robotic assistance will be a part of the real estate ecosystem in the near future.”…
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Transform 2017 Week 6B Jed Carlson: The Art of Retargeting Online for Real Estate Agents
Here are the highlights from our Super Six session with Adwerx CEO, Jed Carlson Coaches: Jed Carlson Key Points Your three most important audiences as a digital marketer How to stay top of mind with your farm area when they are online. Quote “Recent data says that [retargeting] makes email marketing 61% more effective” makes email #marketing 61% more effective”] Video…
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Transform 2017 Week 6A Claudio Encina and Jamie Van Le: Prospecting in the Genius Zone
Here are the highlights from our Super Six session with Transform mentor and performance coach Claudio Encina, and #supersix member from Transform 2016, Jamie Van Le. Coaches: Claudio Encina and Jamie Van Le Key Points Changing your mindset around prospecting; see it as the ‘genius zone’ and how to beat the mind Two key ingredients to prospecting: charm ability and imagination Using the…
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Transform 2017 Week 5A Nigel Dalton: Best Practice Property Marketing; Time, Trust and Transparency
Here are the highlights from our Super Six session with REA Group’s Chief Inventor, Nigel Dalton. Coach: Nigel Dalton Key Points The three success factors: Time, Trust and Transparency Two things you MUST include in your listing: a floor-plan and a video Quote “The future is already here. It’s just really unevenly distributed.” Video Notes/Transcript So in the REA Labs,…
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Transform 2017 Week 4B Gavin Rubinstein: Mastering the Listing Presentation
Here are the highlights from our Super Six session with Ray White’s #1 Agent in NSW, Gavin Rubinstein. Coach: Gavin Rubinstein Key Points Have belief in the value you are bringing to your prospective vendor. Be the ‘specialist’ who understands the vendor’s situation before diagnosis (1st meeting: questions, 2nd meeting: proposals) Quote “Motivation is the key ingredient to creating a sale…
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Transform 2017 Week 4A Tanja M Jones: How to Build Trust and Land More Listings
Here are the highlights from our Super Six session with leadership, mindset and peak performance coach, Tanja M Jones. Coach: Tanja M Jones Key Points Tanja gives one question to ask that will your clients talking about themselves, helping you build immediate rapport Don’t call them listing presentations. Call them ‘listing consultations’. Don’t present to me, consult with me. A 3-step…
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Transform 2017 Week 3B Laura Monroe: The Value of Direct Customer Feedback; Using RealSatisfied
Here are the highlights from our Super Six session with RealSatisfied’s Director of Marketing, Laura Monroe. Coach: Laura Monroe, RealSatisifed. Key Points Know what your reputation is; is it the same as your marketing message? The benefits of customer feedback Using RealSatisfied to collect feedback Quote “74% of your business is going to come from word-of-mouth marketing.” Video Notes/Transcript Thank you so…
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Transform 2017 Week 3A Kylie Davis: What Buyers Really Want, Creating Constant Referrals
Here are the highlights from our Super Six session with CoreLogic’s Head of Property Services Marketing, Kylie Davis. Coach: Kylie Davis Note: You can download a copy of the Buyer Perceptions of Real Estate Agents report here. Key Points The relationship between agents and buyers in statistics The importance of buyer care How to keep creating constant referrals Quote “25% of…
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Transform 2017 Week 2B Peter Mochrie: Presenting to Camera for Real Estate Agents
Here are the highlights from our Super Six session with Australian actor, coach and auctioneer Peter Mochrie. Coach: Peter Mochrie Note: Peter has developed a comprehensive presenting to camera course for agents with everything you could possibly want to know, 16 video lessons for $149 which is unbelievable value. Key Points Keeping still to direct your energy into your voice…
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Transform 2017 Week 2A Claudio Encina: Understanding Your ‘Why’, Local Market Monitor
Here are the highlights from our Super Six session with Transform mentor and performance coach Claudio Encina. Coach: Claudio Encina Coaching Links: [typeform_embed type=”popup” url=”https://eliteagent.typeform.com/to/gS46T8″ button_text=”Click Here to get a copy of Claudio’s Market Monitor” style=”button”] Key Points Willpower vs Whypower: your why is more important than the how. The 3 parts to your business: inside sales, outside sales and circle sales…
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Transform 2017: Tom and Tanja join the head coaching team
Editor Samantha McLean explains the new coaching setup in Transform 2017, along with how the winner will be decided. Video links: Real Satisfied Real Estate Gym Transform home page
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Transform 2017 W1 John McGrath: What got you here won’t get you there
Here are the highlights from our Super Six session with real estate legend John McGrath. Coach: John McGrath Coaching Links: N/A Key Points How to create a plan and nurture clients Client attraction strategies What to say while the client is pouring the tea Setting an agenda The move from amateur to professional Quote This is a game of inches: winning…
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The Future – Property Management Round Table: Part 8
As a finale to Transform PM 2016 our four PM Directors were joined by Charles Tarbey, Fiona Blayney, Chris Gray, Richard Bray, Julie Davis and Neil Williams for an industry round-table discussion on the future of property management and how to best serve the needs of property investors. The session was facilitated by Alister Maple-Brown of Rockend. In the final video…
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Technology – Property Management Round Table: Part 7
As a finale to Transform PM 2016 our four PM Directors were joined by Richard Bray, Fiona Blayney, Chris Gray, Charles Tarbey, Julie Davis and Neil Williams for an industry round table discussion on the future of property management and how to best serve the needs of property investors. The session was facilitated by Alister Maple-Brown of Rockend. In this…
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Transformation – Property Management Round Table: Part 6
As a finale to Transform PM 2016 our four PM Directors were joined by Charles Tarbey, Fiona Blayney, Chris Gray, Richard Bray, Julie Davis and Neil Williams for an industry round table discussion on the future of property management and how to best serve the needs of property investors. The session was facilitated by Alister Maple-Brown of Rockend. In this…
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Team Dynamics – Property Management Round Table: Part 5
As a finale to Transform PM 2016 our four PM Directors were joined by Charles Tarbey, Fiona Blayney, Chris Gray, Richard Bray, Julie Davis and Neil Williams for an industry round table discussion on the future of property management and how to best serve the needs of property investors. The session was facilitated by Alister Maple-Brown of Rockend. In this…
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BD and Referrals – Property Management Round Table: Part 4
As a finale to Transform PM 2016 our four PM Directors were joined by Charles Tarbey, Fiona Blayney, Chris Gray, Richard Bray, Julie Davis and Neil Williams for an industry round table discussion on the future of property management and how to best serve the needs of property investors. The session was facilitated by Alister Maple-Brown of Rockend. In this…
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Communication – Property Management Round Table: Part 3
As a finale to Transform PM 2016 our four PM Directors were joined by Charles Tarbey, Fiona Blayney, Chris Gray, Richard Bray, Julie Davis and Neil Williams for an industry round table discussion on the future of property management and how to best serve the needs of property investors. The session was facilitated by Alister Maple-Brown of Rockend. In this…
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Investor Insights – Property Management Round Table: Part 2
As a finale to Transform PM 2016 our four PM Directors were joined by Charles Tarbey, Fiona Blayney, Chris Gray, Richard Bray, Julie Davis and Neil Williams for an industry round table discussion on the future of property management and how to best serve the needs of property investors. The session was facilitated by Alister Maple-Brown of Rockend. In this…
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Investor Trends – Property Management Round Table: Part 1
As a finale to Transform PM 2016 our four PM Directors were joined by Charles Tarbey, Fiona Blayney, Chris Gray, Richard Bray, Julie Davis and Neil Williams for an industry round table discussion on the future of property management and how to best serve the needs of property investors. The session was facilitated by Alister Maple-Brown of Rockend. In this…
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Accelerating Growth: Harcourts Adelaide Hills
Fresh from winning The Amazing Race in Elite Agent’s Transform PM Challenge, the team at Harcourts Adelaide Hills are implementing change and shaking things up across their three office network and the South Australian real estate market. Iolanthe Gabrie sat down with Director Trent Shorland, BDM Kerry Holding and Property Manager Rachel Torney to learn more about benchmarking for success,…
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What Needs to Transform? Part Two: A Solid Foundation for a Bright Future
To transform requires more than to simply make a few changes. ‘Transformation’ implies a metamorphosis into a new state that bears little resemblance to the original. It’s now time to unpack the journey’s the teams have taken and discuss with the directors their before and after milestones. All four agencies that participated in Transform PM are different in size, structure…
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The Power of Change: Fiona Blayney
The Transform PM program saw an intensive period of change for all those taking part. Head coach of Transform PM Fiona Blayney looks at the power of transformation and the effect it could have on your team, using the experience of the Transform PM teams as inspiration. Transformation carries with it so many elements. There is the transformation that takes place…
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Matching the Round Peg to the Round Holes
Understanding how individuals work best through developing their innate skills and talents is essential to effective business growth and development. Part of this process is a self-assessment, analysis and implementation program. During the Transform PM journey, the four teams were assessed and provided their performance assessment profiles by Julie Davis and Neil Williams from Agent Dynamics, who specialise in helping…
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Transform PM Insights: Foreword
Introducing Insights #1From Alister Maple-Brown, CEO, Rockend. It has been a privilege for Rockend to be a part of the inaugural Transform PM program this year. This program provided four agencies with the opportunity to take a step back and analyse their business with the guidance and coaching of industry professionals. Over the nine weeks it has been fascinating to…
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Transform PM Ep 18: FINALE
In this short episode, you get to see how we wrapped up Transform PM 2016 and then found our champions for the PM Transform “Amazing Race”. Fitting for a FINALE, we would like to thank all our Transform PM Sponsors.
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Transform PM Ep 17: PM Maintenance and Risk, Phil Oakes
Thank you to our final episode sponsor: PropertySafe, provider of inspection and reporting systems that will address the current risks and issues associated with personal injury at and around homes. For more info, visit propertysafe.com.au Coach: Phil Oakes Coaching Transcript: I’ve said this so many times and it’s so true. Of all the industries I’ve worked in, the property management…
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Transform PM Ep 16: ROI Using Video, Helen Mitchell
Thank you to our Episode 16 sponsor: Busivid, who have provided our PM teams with a swag of tools and gadgets to use for video creation from their smartphones for the ‘Amazing Race’. Busivid is a simple mobile sales tool that quickly integrates emotive video content into e-mail and text messages with near real-time analytics. Coach: Helen Mitchell Coaching Transcript:…
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Transform PM Ep 15: The Investor Mindset, Bradley Beer
Thank you to our Episode 15 sponsor: BMT Tax Depreciation, leading quantity surveyors in Australia, who are helping property investors to claim maximum tax depreciation deductions. For more info, visit bmtqs.com.au Coach: Bradley Beer Coaching Transcript: For about 15 years I’ve been investing in property. I’ve bought numbers of properties since then. I’ve done small development. I’m a buyer and…
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Transform PM Coach Spotlight: Phil Oakes
Introducing Phil Oakes, Managing Director of PropertySafe. Here is a sneak peak of what you will see from Phil’s upcoming coaching session with the #DynamicDozen.
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Transform PM Ep 14: The Social Property Manager, Josh Cobb
Thank you to our Episode 14 sponsor: My Real Estate CPD, an innovative and new Real Estate training experience, and, where approved, a completely new continuing professional development or CPD experience. All online courses are all fully “self-contained” online. For more info, visit myrealestatecpd.com.au Coach: Josh Cobb Coaching Transcript: Well, I’m a little bit excited to talk to you guys today.…
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Transform PM Ep 13B: Empowered Leaders, Tanja M Jones
Thank you to our Episode 13 Sponsor: Connectnow, a free moving home service for consumers. It helps to find suppliers in your area and arrange them all in the one spot. This service extends to connections for: electricity, gas, internet, phone, pay TV, and water. Coach: Tanja M Jones Coaching Transcript: Missed Part 1 of Tanja’s Coaching Session? Click here…
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Transform PM Ep 13A: Empowered Leaders, Tanja M Jones
Thank you to our Episode 13 Sponsor: Connectnow, a free moving home service for consumers. It helps to find suppliers in your area and arrange them all in the one spot. This service extends to connections for: electricity, gas, internet, phone, pay TV, and water. Coach: Tanja M Jones Coaching Transcript: There is so much value in these sessions and…
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Transform PM Ep 12: Setting KPIs, Sophie Lyon
Thank you to our Episode 12 sponsor: Connectnow, a free moving home service for consumers. It helps to find suppliers in your area and arrange them all in the one spot. This service extends to connections for: electricity, gas, internet, phone, pay TV, and water. Coach: Sophie Lyon Coaching Transcript: Sophie: The topic of KPIs is an incredibly broad topic…
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