Transform 2017 Coach
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Transform 2017 Bonus Episode Josh Cobb: Providing Relevant Information to Prospects By Using Big Data
Coach: Josh Cobb, CEO of Stepps Key Points Big Data involves being relevant to fewer people through your marketing, as opposed to create advertising that many people tolerate. Digital marketing is measurable and it is advantageous when finding out what content of yours is relevant to certain audiences As digital marketing advisors, you need to a) drive website traffic and b)…
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Transform 2017 Bonus Episode Fiona Blayney: Breaking Down the Walls Between Sales and PM
Coach: Fiona Blayney, CEO of Real+ Key Points Successful real estate businesses see value in breaking down the walls between sales and property management Property management is like a loyalty club; when your investors are members, they are more likely to use your services “I want you now to think of your property management business like the Virgin lounge. It is the…
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Transform 2017 Week 12 Mark McLeod: The Core Product of Real Estate, Building an Ecosystem
Coach: Mark McLeod, Chief of Growth, Ray White Key Points The most successful real estate agents are the ones who build ecosystems around their communities Trust is your core product: the business isn’t about scripts and dialogues, it’s about understanding. Video Notes/Transcript I have a few really strong beliefs. First one is skill is highly overrated. I’ve seen plenty of people with…
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Transform 2017 Week 11 Gavin Croft: Understanding the Art of Auction
Coach: Gavin Croft Key Points Put a market in front of the seller on a set date, and work towards setting up for bidders and buyers rather than ‘the buyer’. Understanding the auction and your role in the process reduces your days on market, and will help sellers make a better decision. Quote “Your ability to articulate a market – a…
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Transform 2017 Week 10B Jet Xavier: Preparing for Battle, How to be E.P.I.C.
Here are the highlights from our Super Six session with Jet Xavier Coach: Jet Xavier Key Points Embrace, Play, I Am, Connect – the E.P.I.C. framework Embrace your fear rather than resist it; when mistakes happen, learn from them. When playing the long game, treat your experiences as fun Quote “Fear is a healthy thing. See it as that. Understand…
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Transform 2017 Week 10A Alan Stevens: Building Rapport Using Facial Profiling
Here are the highlights from our Super Six session with The Celebrity Profiler, Alan Stevens Coach: Alan Stevens Key Points Facial features are a history of one’s personality, and there are different ways to respond and act towards different facial expressions and twitches How to approach a listing presentation with John McGrath and Monika Tu, based on their facial…
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Transform 2017: Coach Interview Claudio Encina
Transform 2017 Coach Claudio Encina talks about the progress of #TeamEncina (Ben Salm and Darin Butcher) and what he is asking them to focus on for the next couple of weeks before AREC.
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Transform 2017: Coach Interview Tanja M Jones
Transform 2017 Coach Tanja M Jones talks about the progress of #TeamTanj (Leanne Druery and Michael Carter) and what she is asking them to focus on for the next couple of weeks before AREC.
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Transform 2017: Coach Interview Tom Panos
Transform 2017 Coach Tom Panos talks about the progress of #TeamTom (Nikki Horner and Lukas Pedder) and what he is asking them to focus on for the next couple of weeks before AREC.
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Transform 2017: Challenge Week – Behind the Scenes
Transform 2017 Coach Jet Xavier takes you “Behind the Scenes” of the Week 10 listing presentation challenge with John McGrath and Monika Tu. Samantha McLean also chatted to Jet about his experiences on the day, as well as what advice he gave the Supersix before going into the ‘Shark Tank’
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Transform 2017 Week 9B Trish Varker-Miles: Grow Your Real Estate Business By Using Smart PR
Coach: Trish Varker-Miles Key Points PR involves spreading information between an organisation or an individual to the wider public; managing your reputation and brand awareness Target your audiences with relevant content at relevant times; keep across interests and observe digital influencers for ideas Video Notes/Transcript Thanks for having me today. I’m really looking forward to speaking to you about PR and how…
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Transform 2017 Week 9A Colin Anstie: Grow Your Real Estate Business Using Social Media
Coach: Colin Anstie Key Points 3 key elements to keep up-to-date on your Facebook Page: cover photo, profile picture and the ‘About Me’ section Focusing on the humans behind the brand in your content creation Using Facebook Live for open homes and auctions; Facebook Marketplace for prospecting to independent sellers. Video Notes/Transcript Today is really just brutally and bluntly showing you…
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Transform 2017 Week 8 Tom Panos: How to Get the Appraisal and Win the Listing
Here are the highlights from our Super Six session with Tom Panos Coach: Tom Panos Key Points You don’t prospect to get a listing, you prospect to get contacts Frequency builds trust The listing is usually won before the listing presentation. Quote “Mr and Mrs Vendor, there’s only two reasons your property hasn’t sold: it’s either the price is too high…
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Transform 2017 Week 7 Steve Carroll: Digital Trends and the Need for Speed
Here are the highlights from our Super Six session with REA Group’s Director of Sales, Steve Carroll Coach: Steve Carroll Key Points Using automated technology to enhance the customer experience and increase your efficiency. Building a database with LinkedIn, and optimising your agent profiles for Google rankings. Quote “Robotic assistance will be a part of the real estate ecosystem in the near future.”…
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Transform 2017 Week 6B Jed Carlson: The Art of Retargeting Online for Real Estate Agents
Here are the highlights from our Super Six session with Adwerx CEO, Jed Carlson Coaches: Jed Carlson Key Points Your three most important audiences as a digital marketer How to stay top of mind with your farm area when they are online. Quote “Recent data says that [retargeting] makes email marketing 61% more effective” makes email #marketing 61% more effective”] Video…
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Transform 2017 Week 6A Claudio Encina and Jamie Van Le: Prospecting in the Genius Zone
Here are the highlights from our Super Six session with Transform mentor and performance coach Claudio Encina, and #supersix member from Transform 2016, Jamie Van Le. Coaches: Claudio Encina and Jamie Van Le Key Points Changing your mindset around prospecting; see it as the ‘genius zone’ and how to beat the mind Two key ingredients to prospecting: charm ability and imagination Using the…
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Transform 2017 Week 5A Nigel Dalton: Best Practice Property Marketing; Time, Trust and Transparency
Here are the highlights from our Super Six session with REA Group’s Chief Inventor, Nigel Dalton. Coach: Nigel Dalton Key Points The three success factors: Time, Trust and Transparency Two things you MUST include in your listing: a floor-plan and a video Quote “The future is already here. It’s just really unevenly distributed.” Video Notes/Transcript So in the REA Labs,…
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Transform 2017 Week 4B Gavin Rubinstein: Mastering the Listing Presentation
Here are the highlights from our Super Six session with Ray White’s #1 Agent in NSW, Gavin Rubinstein. Coach: Gavin Rubinstein Key Points Have belief in the value you are bringing to your prospective vendor. Be the ‘specialist’ who understands the vendor’s situation before diagnosis (1st meeting: questions, 2nd meeting: proposals) Quote “Motivation is the key ingredient to creating a sale…
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Transform 2017 Week 4A Tanja M Jones: How to Build Trust and Land More Listings
Here are the highlights from our Super Six session with leadership, mindset and peak performance coach, Tanja M Jones. Coach: Tanja M Jones Key Points Tanja gives one question to ask that will your clients talking about themselves, helping you build immediate rapport Don’t call them listing presentations. Call them ‘listing consultations’. Don’t present to me, consult with me. A 3-step…
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Transform 2017 Week 3B Laura Monroe: The Value of Direct Customer Feedback; Using RealSatisfied
Here are the highlights from our Super Six session with RealSatisfied’s Director of Marketing, Laura Monroe. Coach: Laura Monroe, RealSatisifed. Key Points Know what your reputation is; is it the same as your marketing message? The benefits of customer feedback Using RealSatisfied to collect feedback Quote “74% of your business is going to come from word-of-mouth marketing.” Video Notes/Transcript Thank you so…
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Transform 2017 Week 3A Kylie Davis: What Buyers Really Want, Creating Constant Referrals
Here are the highlights from our Super Six session with CoreLogic’s Head of Property Services Marketing, Kylie Davis. Coach: Kylie Davis Note: You can download a copy of the Buyer Perceptions of Real Estate Agents report here. Key Points The relationship between agents and buyers in statistics The importance of buyer care How to keep creating constant referrals Quote “25% of…
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Transform 2017 Week 2B Peter Mochrie: Presenting to Camera for Real Estate Agents
Here are the highlights from our Super Six session with Australian actor, coach and auctioneer Peter Mochrie. Coach: Peter Mochrie Note: Peter has developed a comprehensive presenting to camera course for agents with everything you could possibly want to know, 16 video lessons for $149 which is unbelievable value. Key Points Keeping still to direct your energy into your voice…
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Transform 2017 Week 2A Claudio Encina: Understanding Your ‘Why’, Local Market Monitor
Here are the highlights from our Super Six session with Transform mentor and performance coach Claudio Encina. Coach: Claudio Encina Coaching Links: [typeform_embed type=”popup” url=”https://eliteagent.typeform.com/to/gS46T8″ button_text=”Click Here to get a copy of Claudio’s Market Monitor” style=”button”] Key Points Willpower vs Whypower: your why is more important than the how. The 3 parts to your business: inside sales, outside sales and circle sales…
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Transform 2017: Tom and Tanja join the head coaching team
Editor Samantha McLean explains the new coaching setup in Transform 2017, along with how the winner will be decided. Video links: Real Satisfied Real Estate Gym Transform home page
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Transform 2017 W1 John McGrath: What got you here won’t get you there
Here are the highlights from our Super Six session with real estate legend John McGrath. Coach: John McGrath Coaching Links: N/A Key Points How to create a plan and nurture clients Client attraction strategies What to say while the client is pouring the tea Setting an agenda The move from amateur to professional Quote This is a game of inches: winning…
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