THE ELEVATE PODCAST
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Episode 69: Gina McCartney’s tips on lead generation and conversion, maintaining balance in leadership + marketing predictions for 2019
In this week's edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean talks to Gina McCartney, Executive GM of Marketing and Events at realestate.com.au, about digital marketing, lead generation and conversion plus her own leadership journey, some marketing predictions -- and what's next for the Edge (Elevate, Match and Reach) product series.
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Episode 68: Edward Smyth and Karen Stewart on building a team and playing to your strengths
On paper Edward Smyth and Karen Stewart’s partnership seems peculiar. Coming from very different backgrounds, Karen has been in real estate for 15 years on the Gold Coast whereas Ed joined the industry just two years ago after working as an investment banker in the UK, it’s hard to see how their styles would mesh. But in this episode of…
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Episode 67: Stefanie Dobro’s tips on building trust and closing more deals
In the last few months, there has been a fair bit of talk about the “changed market” but it’s been a challenge over in the west for some time now, where agents have needed to put their all into getting deals together. In this week’s edition of the Elevate podcast, Samantha McLean talks to Stefanie Dobro, a top performing agent…
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Episode 66: Investors and short term letting – one size does not fit all
In this week's edition of the Elevate podcast, Samantha McLean talks to Mike Johnson of MadeComfy, a short-term letting platform. Many of your investor clients out there have probably heard stories from colleagues and friends about how much money can be made on places like Airbnb and Booking.com, but not every property and every situation will bring high returns --…
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Episode 65: Colin Anstie with the latest on Social Media for real estate agents including tips on how to go viral
In this week’s edition of the Elevate podcast Samantha McLean talks to Colin Anstie of Raging Digital about what social platforms you need as an agent including how to optimise them, how to give yourself the best chance of ‘going viral’, and Colin also shares with us some of his favourite productivity tools that he says can save you plenty…
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Episode 64: Shane Kempton on how Team Experience (TX) creates Customer Experience (CX)
In this week’s edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean and Shane Kempton of Drive Performance Coaching dig into answering the question a leaders born or made, why team experience or TX is critical for a good customer experience, and why you need the trifecta of documented vision, purpose and values to…
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Episode 63: Brian and Paul White on the evolution of Ray White from ‘The Shed’ to global real estate powerhouse
In this week's edition of the Elevate podcast Samantha McLean talks to Brian White AO and Paul White, Joint Chairmen of Ray White about what they remember of their grandfather Ray, their father Alan, the growth of the company from one Shed to over 1000 franchisees, plus advice for future leaders.
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Episode 62: Alister Maple-Brown – Customer service excellence and becoming an employer of choice
In this week's edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean talks to Alister Maple-Brown, CEO of Rockend, about excellence in customer service, becoming an employer of choice, what businesses should be looking for in moving to the cloud -- as well as his own leadership journey, how innovation decisions are made --…
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Episode 61: Kate Strickland – Peak performance and building an awesome pit crew
In this week’s edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean talks to Kate Strickland, Director of Marshall White Bayside, about her journey in leadership, how to keep your energy levels up, whether or not there is a place for ego in real estate, as well as her advice for aspiring leaders and…
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Episode 60: Mark McLeod – Growth in a slower market
In this episode of the Elevate podcast, Samantha McLean talks to Mark McLeod, Chief of Growth at Ray White, about the approach agents should take in the slower market, the 'sequence of sale', how to have the right conversations at the right time and his advice for fellow industry leaders.
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Episode 59: Michael Love of Love & Co on his biggest lessons from his firm’s 70 year history and how to lead with authenticity.
Usually, things are never as bad as you think they’re going to be. Fundamentally, if you just stay present to right now, the worst thing that’s happened is, it’s done. Move on. If you’re working in the future and you’re constantly in a place that hasn’t occurred yet, it really just is all make-believe. The only thing I’m ever certain…
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Episode 58: Michael Sheargold talks what’s working for teams right now plus a sneak peak of The Business of Real Estate
In this podcast, Samantha McLean talks to Michael Sheargold, CEO of Real Estate Results Network and Founder of Drive Performance, about some of the trends his clients are seeing, current coaching topics, how to deliver real points of difference to your clients in a changing market, improving team performance and what to expect at The Business of Real Estate conference.
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Episode 57: How to 10x your business with Sharran Srivatsaa
In this podcast, Samantha McLean talks to Sharran Srivatsaa, CEO of Kingston Lane, about why he got into the business of real estate, what he learned growing Teles Properties by 10x, how he used content marketing to motivate his team, how to value businesses and why you need to think of your own exit plan in 7-year cycles.
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Episode 56: Top CEO coach JoAnna Ferrari provides insights on leadership in our new series ‘The Leadership Diaries’
In this podcast interview, Samantha McLean talks to JoAnna Ferrari about what she learned working for Tony Robbins, where her new ideas for her businesses come from, how leaders can help employees understand culture and what she will be speaking about at ARPM 2018.
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Episode 55: A guided tour of Silicon Valley: Inside Facebook, LinkedIn and Inman Connect with Steve Carroll
Guest Interview: Samantha McLean talks to Steve Carroll, Director of Industry Relations at realestate.com.au, about his visit to Facebook and LinkedIn HQ, his key takeaways from Inman Connect, and why AI, partnerships and personalised service will move real estate businesses forward. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders.…
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Episode 54: Holly Komorowski from home.byholly talks stand-out property marketing (that wins awards!) and how you can too.
Guest Interview: Samantha McLean talks to Holly Komorowski, Principal of home.byholly and winner of the 2017 AREA Residential Property Campaign of the Year award, about how she grew her business and team ‘collective’, how to stand out in your marketing, and tips for leveraging the true power of digital. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate…
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Episode 53: Nigel Dalton on ‘the Black Mirror’ in real estate, connected communities and the Internet of Things
In this podcast interview, Samantha McLean talks to REA Group Chief Inventor Nigel Dalton about social credit systems, how trust ratings impact your business, what to do with negative reviews and how being part of a high-performance team will help with resolving these problems.
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Episode 52: Using Facebook to generate and convert leads with Emma Barr
Guest Interview: Samantha McLean talks to iLEADS founder and director Emma Barr about using Facebook to generate leads, why you should use Ad Manager over ‘boosting’ posts, the different types of Facebook ad campaigns and what you should be spending to get the results you need. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals,…
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Episode 51: The rise of influencer marketing, personalisation and the year of the customer with Amanda Stevens
Guest Interview: Samantha McLean talks to consumer trends and customer experience expert Amanda Stevens about the current trends of personalisation and influencer marketing, how agents and teams can build influence through storytelling, and what to expect in the future of consumer behaviour. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and…
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Episode 50: The psychology of change with Pancho Mehrotra
Guest Interview: Samantha McLean talks to sales psychologist Pancho Mehrotra of Frontier Performance about the key motivators behind making change, the difficulties associated with change and how to recognise when change is necessary. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the…
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Episode 49: Chris Hanley talks the importance of language in real estate
Guest Interview: Samantha McLean talks to First National Byron Bay Director and Principal, Chris Hanley OAM, about adapting and prevailing in changing market conditions, dealing with emotional situations with buyers and sellers, the language of real estate and why being calm at your core is imperative when servicing your clients. ‘Elevate’ is the official podcast of Elite Agent Magazine for…
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Episode 48: Peter Sheahan on how to think counter-intuitively and create a business that “Matters”.
Guest Interview: Samantha McLean talks to AREC 2018 speaker, author and founder/Group CEO of Karrikins Group, Peter Sheahan about thinking counter-intuitively, what it means to “Matter”, the changing expectations of customers and how to get to your personal edge of disruption. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders.…
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Episode 47: The countdown to AREC2018 with #teamelite’s Samantha, Mark and Claudio
The #AREC2018 Edition: Managing Editor Samantha McLean, Publisher Mark Edwards and real estate coach Claudio Encina talk about this year’s AREC speakers and exhibitors, the key takeaways from our recent Transform program, and information and tips on implementing what you learn from the conference. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property…
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Episode 46: How to prepare for what’s next with Michael McQueen
Guest Interview: Samantha McLean talks to speaker, author and futurist Michael McQueen about the key factors currently shaping society, the main sources of disruption in real estate, and how new innovations (chatbots, driverless cars, Blockchain, affordability) will impact the industry and our lives. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers,…
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Episode 45: How to build rapport and ace your dollar productive activities with Josh Pyatt and Charmaine Keegan
Guest Interview: Samantha McLean talks to real estate coach Josh Pyatt and sales/NLP expert Charmaine Keegan of Smarter Selling about the top dollar productive activities (namely door-knocking and cold-calling), mindset tips to improve your prospecting, and how your body language and energy can be used to build rapport and customer trust. ‘Elevate’ is the official podcast of Elite Agent Magazine…
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Episode 44: Better Homes and Gardens Real Estate’s AU/NZ expansion and industry predictions for the next 5 years with Sherry Chris and Simon Cashman
Guest Interview: Samantha McLean talks to Better Homes & Gardens Real Estate (BHGRE) LLC US CEO Sherry Chris and Australian Project Lead Simon Cashman about the real estate brand’s upcoming expansion to Australia and New Zealand and what industry predictions they have for the industry in the next 5 years. ‘Elevate’ is the official podcast of Elite Agent Magazine for real…
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Episode 43: John McGrath – AREC2018 preview plus John answers Tribe of Mentors questions
Guest Interview: Samantha McLean talks to John McGrath, Founder of McGrath Estate Agents and AREC about the beginnings of AREC 21 years ago, how to get most out of the conference (and others) to transform your career and why now is the best time to be in the real estate industry. ‘Elevate’ is the official podcast of Elite Agent Magazine…
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Episode 42: How to Build a Business Culture of Endurance and Growth with Megan Jaffe
Guest Interview: Samantha McLean talks to Megan Jaffe, Principal of Ray White Remuera and speaker at AREC 2018 who shares her views on positionship vs real leadership, what makes her culture great, how like attracts like and why she can never stop learning. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers,…
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Episode 41: Why it’s important to play offence instead of defence with Josh Phegan
Guest Interview: Samantha McLean talks to Elite Agent regular contributor and real estate coach Josh Phegan about his top negotiation tactics, what works for his clients and why agents should be playing offence, not defence, in the current market. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we…
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Episode 40: How to Leverage Social Media Without Distraction with Caroline Bolderston and Melanie Hoole
Guest Interview: Samantha McLean talks to Caroline Bolderston of Being Bold and Melanie Hoole of hoole.co about productivity and social media, and how to effectively manage the two and remain dollar-productive. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching,…
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Episode 39: Creating Change and Eliminating Obstacles Preventing Growth with Peter Gilchrist
Guest Interview: Samantha McLean talks to real estate coach, Peter Gilchrist, about what gets in the way of growth, how to approach change, the characteristics of number one agencies and why he has no interest in goal setting. He also shares the impact of digital and the five videos agents must have. ‘Elevate’ is the official podcast of Elite Agent…
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Episode 38: Guest Alex Ouwens on performance, growth, culture and Real Estate in South Australia.
Guest Interview: Samantha McLean talks to President of REISA and Co-Director of Ouwens Casserly Real Estate, Alex Ouwens, about SA’s change in government, the increase in auction activity and his suggested solution for Stamp Duty. They also discuss his agency’s recent expansion, how their culture and values drive performance, how they get their teams to meetings and how he keeps…
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Episode 37: How to Dominate Your Local Area and Real Estate Marketing with Lisa B
Guest Interview: Samantha McLean talks to real estate coach and trainer Lisa B about all things digital marketing, dominating your local area and what some of the biggest questions are being asked by agents. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind…
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Episode 36: How to Master the Real Estate Digital Space with Steve Carroll, REA Group
Guest Interview: Samantha McLean discusses real estate’s digital space with special guest Steve Carroll, Head of Industry Relations of REA Group. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you…
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Episode 35: How to Prepare for the Real Estate Industry Award changes on April 2 with Roman Panovski from Employsure
Guest Interview: Samantha McLean discusses the April Real Estate Industry award changes with special guest Roman Panovski, Senior Employment Advisor at Employsure. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help…
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