BEST PRACTICE
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Building tomorrow’s real estate on generations of trust
"The real estate industry faces challenges around consumer trust, and I believe established brands with deep community values have an important role to play." Barry Plant CEO, Lisa Pennell
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The ‘Happiness Advantage’: why mindset is the secret weapon of top real estate agents
In real estate, success is often thought to be the result of hard work, skill, and a strong client base. But there’s another, less obvious factor that sets top-performing agents apart from the rest: mindset.
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Level up: personal development strategies for real estate success
What’s the difference between a good real estate agent and a great one? The answer isn’t a bigger property portfolio or more closed deals - it’s personal growth.
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Green homes: trend or trade-off? What buyers really want
As sustainability takes centre stage in global real estate, the big question for agents is: should they be preparing for an influx of demand for green homes, or is the shift still more industry-led than buyer-driven?
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Why losing clients (or team members) might be the best thing for your business
Change is inevitable. Whether in the business world or our personal lives, we often face moments where people move on.
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How tech is flipping property management on its head
The property management industry is evolving at an unprecedented pace, and technology is no longer an optional add-on. It’s a necessity.
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Don’t wish for it to be easier, wish that you were better!
Learn how overcoming industry-wide excuse culture and focusing on skill improvement can lead to better conversion rates, stronger client relationships, and long-term real estate success.
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Talk less, close more: why real estate agents need to master the art of silence
In real estate, the temptation to talk is constant. You want to showcase your expertise, highlight market trends, and reassure clients that you have everything under control. But sometimes you need so stop talking - and start listening.
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Mastering the art of booking more appointments
In real estate, everything starts with a simple formula: book appointments, get contracts signed, and repeat. Yet, as 2025 unfolds, many agents are struggling to do just that. Whether they’re new to the industry or seasoned professionals aiming to scale their business, the challenge remains the same: how do you consistently generate enough appointments to hit your goals?
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Is your rent roll making you money – or costing you thousands?
For many real estate business owners, a rent roll represents stability; an asset that provides consistent cash flow and adds significant goodwill value to the agency. But beneath the surface of a seemingly well-managed portfolio, hidden risks may be quietly eroding that value.
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How bad styling mistakes can make or break a sale
When it comes to selling a home, first impressions matter. Buyers begin forming opinions within seconds of stepping through the front door, often making subconscious judgments before they’ve even toured the entire property. From the moment they pull up outside, everything - from the condition of the front yard to the scent in the entryway - plays a role in…
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Mastering the art of cold calling
For real estate agents, the first 10 seconds of a cold call can determine success or failure.
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Underpayment laws you need to know about for 2025
New rules mean underpaying employees – whether it’s forgetting overtime, missing penalty rates, or skipping super – could land employers in serious hot water.
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Build Your Real Estate Empire Using The 1 per cent Method That Changed Sports
In 2012, British Cycling went from underdogs to Olympic Champions. Before he became famous, James Clear wrote a post on the Buffer blog called What Would Happen If You Improved Everything by one per cent: The Science of Marginal Gains . Basically, it was about the British Cycling Team’s remarkable transformation under Sir Dave Brailsford. The team achieved extraordinary results by…
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Moving beyond the fee conversation
In an industry where fees seem to be always up for debate, experienced property management leader Rachel Atkin shares why competing on fees is a race to the bottom – and how to elevate your value proposition to win more business in 2025.
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Dealing with decision fatigue in sales and keeping clients engaged
Struggling with clients stalling on decisions? Learn how to combat decision fatigue, simplify your sales process, and keep clients engaged with actionable strategies that drive results.
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End of Year leave and shutdown periods: what real estate employers and staff need to know
As a real estate agency, the holiday season can be a tricky time to manage.
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The great debate: should the real estate industry shut down over Christmas?
The festive season often signals a hard stop for many industries, but for real estate, shutting down entirely presents unique challenges.
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Beyond ChatGPT: why real estate agents should explore a diverse AI toolkit
AI is stirring mixed feelings in real estate. Some dismiss tools like ChatGPT as lazy, while others think using it makes them cutting-edge. The reality? It’s not about relying on a single platform but understanding how to use technology to complement your expertise.
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Changing perceptions, new strategies: how businesses can help property managers
Property Managers are no longer the young and inexperienced “poor cousins of sales” and neither are they overwhelmed, beleaguered or disempowered.
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Mel Robbins: Why we’re addicted to busyness
Behind the packed schedules and endless productivity lies a startling truth: we are addicted to being busy, and it’s doing more harm than good.
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Why word of mouth metrics matter
Word of mouth referrals are important to any business but probably none more so than those in the real estate industry.
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Caring for our industry’s unsung heroes
Property management can be thankless but business owners know the value of a great property manager.
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Should you ramp up your lead generation campaign during school holidays and Christmas?
One of the most debated topics among real estate professionals is whether to increase marketing efforts during school holidays and the Christmas season.
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The costly mistakes holding agents back
Discover how to overcome real estate agent inefficiencies with structured systems and technology. Boost productivity, streamline tasks, and grow your business. Learn more!
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Could long-term leasing be a solution to Australia’s rental crisis?
Currently, around 31% of Australian households rent, a figure that is expected to increase in the coming years. This shift highlights the growing need for secure, long-term rental options.
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Unlock the power of numbers to revolutionise your business
In the real estate world, numbers can be a game-changer, and Fiona Blayney, founder of Real+, explains why basic maths can make or break your business.
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Real estate agents left without clear guidance on money laundering
In response to a new report from the Australian Institute of Criminology (AIC) and AUSTRAC on the impact of money laundering and organised crime, the Real Estate Institute of Australia (REIA) has expressed concern about the lack of practical policy recommendations for real estate agents.
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The Beauty Premium: how real estate agents are boosting sales with style
In real estate, it’s not just about knowledge and negotiation skills—your appearance could be your secret weapon.
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Mark McLeod: Is marketing just an illusion?
Whenever I’m asked to comment on marketing in the real estate industry I always start with this quote. “The problem with communication is the illusion that it has taken place.”
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Scammers are targeting Australia’s real estate industry. Are you prepared?
For real estate agencies, the likelihood of a cyberattack is less a matter of if, but of when.
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Bianca Denham: real life insights for success
We have just wrapped Ray White's 2024 Emerging Elite conference in Sydney. I love the feeling that you get from a conference.
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Kristen Porter: Fair Work Act changes – do you know if your team member is an employee or a contractor?
Running a real estate business can be a bit like walking a tightrope, especially when it comes to figuring out whether a team member is an employee or an independent contractor.
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10 mistakes homeowners make when styling a home for sale
When it comes to styling a home for sale, there's a lot that homeowners do right.
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The routines and systems of one of America’s top agents
What makes a top real estate so good at what they do?
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