BEST PRACTICE
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The Blame Game: Daniel Hayes
Daniel Hayes from Hayeswinckle Agent takes a lighter look at what happens to agents when they take their eye off what is really important to success. You wake up each morning, stand in front of the mirror in your Anthony Robbins ‘motivator’ boxer shorts, look yourself in the eye and scream at the top of your lungs, ‘I am a…
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Achieving Cut Through in A New Area
Opening an office in a new suburb can be challenging, especially in the current market. hockingstuart Director Julian Conte shares his experiences in making his office stand out. Having recently opened my second office in Melton, I’ve been reminded of the hard yards that have to be put in by agents new to an area. As agents, we’re trained to…
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The Marketing Triangle
Marketing is a three-legged approach of ‘who’, ‘what’, and ‘where’, says Glenn Twiddle. If you have ever been exasperated by a less skilled Agent winning a listing that should have been yours; it may be that one of your marketing foundations is broken and needs repair. The great trainer, David Knox, was quoted many years ago as saying, ‘It’s more…
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How do Their Minds Work?
This issue Jet Xavier looks at the mindsets of some of the top real estate agents in Australia. I have interviewed some of Australia’s best agents, and in this article I am going to show you five of the key mindsets to their success. EFFICIENCY Top agents have a ‘Formula 1’ racing car mindset. Every detail in their business is…
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Feed Your Mind
Mindset coach Jet Xavier talks about the FEED method to re-wiring your brain for success in your career, and why optimism is the new performance tool. Having been a mindset coach for a number of years now in the real estate industry, I am still perplexed by the number of agents who do not address the biggest limiting factor to…
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Let Your Unconscious Get to Work!
Is your unconscious mind holding you back? Terri Cooper from Real Estate Mastery, and author of “Women on Top” explains how you can gain control and get the career results that you want. The financial rewards that can be gained from a successful career in real estate sales are enormous, there is no glass ceiling on your income, and there…
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Time to Step up to The Plate
Demand perfection from yourself, constantly evolve and display the passion and desire to compete with the absolute best in the industry, or start thinking about a new career. It is time for agents to “step up to the plate”, says award winning director Matthew Hayson. Like any industry, we as real estate agents need to ask ourselves if we are…
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Negative Goal Setting
Not all goal setting has to be positive for there to be a positive outcome. Glenn Twiddle takes us through a revolutionary way to set your goals and targets for a successful 2012, suggesting that a negative attitude is equally as powerful as a positive one. You’ve heard all the clichés before. ‘Set your goals high’, ‘Shoot for the moon…
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Mindset for Success
Welcome Jet Xavier, our new mindset columnist. Each issue, Jet will be looking at various aspects of mindset and its application to your success in the Real Estate industry. What is Mindset? Mindset is “a habitual or characteristic mental attitude that determines how you will interpret and respond to situations”, or simply “thinking that determines your behaviour and outcomes”. As…
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Adopt a winning mindset in 2012
According to mindset coach Jet Xavier, with a brand new year ahead, real estate sales agents all over Australia will be making a ton of New Years resolutions and looking for the latest marketing tricks, technological gadgets, and anything that can give them the edge. But only a small percentage will achieve their goals. The solution, he says, a shift…
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Extreme (Personal) Makeover
As a new year begins, there is no better time to review the previous 12 months and take your life to a whole new level. Real Estate legend, John McGrath, shares his tips for making this year your best ever. If nothing changes, nothing changes. One of my favourite reminders to myself has always been that if we want something…
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30 Fresh Ideas
If you haven’t already set goals for the new year, its time to pull out a pen and a piece of paper. To get you started, we collected inspiration from some of our favourite coaches, trainers, mentors, high achievers, and industry specialists to inspire you to deliver your best results. 01 Enough Corporate Guff In Your Social Media! Make the…
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Networking Machines
It is the season for parties and functions, so start saying “yes”, and take the time to connect with your clients in a relaxed manner that is not all about work. And instead of “networking”, says Kirsty Spraggon, relationship building expert and author, think of it as “focused socialising”. It is the season for parties and functions, so start saying…
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Spend Your Time Wisely!
If you find yourself struggling with managing your time effectively, it may be time for a refresher!Here are some top tips from Tony Rowe, Managing Director of BPG Training, on how to fit more dollar productive activity into each and every day. There’s still only 24 hours in every day. I’ve tried to add more, but it just doesn’t happen.…
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Grow Your Personal Network
You can be the best in any business, but you’re not going to be successful if no one knows who you are. Some of us are too shy to walk into a roomful of strangers, while others are unsure about how to strike up a conversation. Terri Cooper, owner of Terri Cooper Networking Events, explains how to transform yourself from…
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Dress Sharp, Look Professional
Like a house requires maintenance, looking your professional best does not happen by itself. You need a plan and a budget plus a focused shopping trip every now and then. Building a wardrobe that works is about shopping smarter not harder. Story by Elena Reed. Like a house requires maintenance, looking your professional best does not happen by itself. You…
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Emotional Intelligence: How to Build Your EQ
It is said that great leaders possess natural empathy and this is certainly one of the greatest sales skills there is. One of the core elements in Kirsty Spraggon’s book Work as if you own it focuses on opening relationships. This excerpt from the book shows how EQ (as opposed to IQ) can be used to build rapport which you…
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It’s Not The Mountain We Conquer But Ourselves
We all have metaphoric mountains in our lives – setting our sights on new peaks and working towards them, overcoming obstacles in the journey. There are many parallels between mountaineering, work and life. Story by Catherine DeVrye. Few of us will ever set as tough a challenge as conquering Mt. Everest but most of us do indeed set more modest…
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Moments of Truth
Does your business have a true customer culture or just a complaints department? Julianna Forsyth shares the embarrassing moment when her wardrobe malfunction became a customer service case study. We need to love complaints. The client who complains the most, and then you satisfy often, becomes the most loyal. It horrifies me when I visit some real estate offices and…
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CEO of Brand ‘You’
The larger agencies and major franchises have huge budgets and well-staffed marketing departments to develop and maintain their brands, so how can a small business or even a sole operator compete with the big guys? Learn from them. Story by Kirsty Spraggon The larger agencies and major franchises have huge budgets and well-staffed marketing departments to develop and maintain their…
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Young Agents: Your Industry Needs You!
Young people are often attracted by the lure of the real estate profession but soon leave, citing a career mis-match or feeling disillusioned. As Braden Walters discovered, what you get out of the industry is related to what you’re prepared to put in. Career After a few years in the real estate game, I always looked at the Real Estate…
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Old Fishermen Never Lie
Spend time in a boat with a fisherman and you are bound to get some advice. I’ve spent some time on the Manning, Hastings, Clarence and Richmond Rivers over the years – and some of the advice the old fishermen up along the coast dispense can easily be applied to the real estate business. They’ve got a lot to say…
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Your first Week on the Job
Congratulations, you’ve got the job! What next? Your first week may have more impact on your career than you realise. Here are some tips for staying afloat if you find yourself in the deep end. Story by Adam Lord You may have transferred from other professions, from a trade, fresh out of school or maybe you have been in sales…
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