BEST PRACTICE
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Nature vs nurture: Why agents fail to fulfil their potential
We all know real estate is a competitive game and as a principal or manager, you want to get the best out of your agents. But what do you do when a newly hired, seemingly high performing agent fails to deliver? Pancho Mehrotra explains why this happens and how you can stop it. Picture this, you’re a principal sitting alone…
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How real estate agents can create engaging content for the blog section of their website
It’s not every day an average person looks for a real estate agent. But when they do, agents need to have an established, engaging online presence to win their business.
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Three ways to capitalise on a hot market right now
Few would argue that the property market is pretty hot in Australia right now. Buyers are out in force, properties are selling quickly and for a lot more than they were in recent years. While some may tout now is the time for agents to sit back, relax and reap the rewards of a buoyant market, that’s precisely what I…
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Your internal technology: Accessing your central nervous system
In part one of this special two-part feature, Shane Kempton explores why we feel flat after achieving a long-desired goal, which feel good hormones are responsible for keeping us happy and how we can access more of them. Have you ever been on a great holiday, only to return feeling unmotivated and devoid of energy? Similarly, have you achieved a…
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Making the most of your marketing
Creating a company brand that resonates with clients is an ever evolving process. Direct Connect Chief Executive Officer David Holman explains how the utility connection provider approaches its marketing material so that it meets company values and consumer needs. The new financial year is upon us once again, and we are working towards setting our goals, ready for a successful…
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The simple way to build your profile
Just because the market is skyrocketing doesn’t mean you can put building your profile in the ‘too hard’ basket. Caroline Bolderston explains why you need to build your profile now, and the easiest way to do it. If there is one thing that causes frustration, confusion and often overwhelms sales agents, it’s their profile-building plan. With so many parts of…
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Super-productive out of the office
Matt Lahood explains how to mould your ideal week and stay productive when you're not tied to a desk.
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Building powerful teams: Will Ainsworth
For Will Ainsworth, creating a strong company culture starts in the hiring process and employing those with similar values. Here, the Openn Negotiation Head of Growth and Training explains his key ingredients for building a solid workplace culture and what to do when one person’s ego gets in the way. Describe the culture in your business? Collaboration. Teams are more…
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Prioritising people: Laura McKay
Creating a strong culture is key in any and every business. Without it employees can be left uninspired and perform well below their best. Highland Property Group General Manager Laura McKay shares how they foster a robust culture among employees who become even stronger advocates for the agency. What three points/words best describe the culture in your business and why?…
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Camaraderie, team spirit and morale: James Tostevin
Director of Marshall White, James Tostevin describes the team's family-like culture, the ongoing success of the business and their onboarding strategy for new team members.
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Anything is possible: Thomas McGlynn
BresicWhitney Head of Sales and 'Chief Reminder Officer', Thomas McGlynn, answers how to develop and maintain a successful culture and what to do when things go wrong.
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Safeguard your legal liability: Sharon Fox-Slater
As a property manager, you are expected to reduce the risk associated with a landlord’s investment. But what about the risks you face? In an industry where legal liability claims are common, it is important property professionals safeguard themselves, writes EBM RentCover’s Sharon Fox-Slater.
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Champions of service: Claudio Encina
Claudio Encina explains how you can use technology to create certainty in times of change and use this to connect with your clients on a deeper, more meaningful level.
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A sporting chance: Don Ha gives rugby players an education in real estate
When former New Zealand All-Black Jonah Lomu died suddenly in 2015, at age 40, he was roundly considered by many to be one of the all-time greats of the game.
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Breaking up (with your employer) can be hard to do
Real estate is somewhat notorious for the revolving door. It is common for agents to leave their employer to go out on their own or to another office where the grass looks greener. But things don’t always go smoothly and there have been many occasions this year when the lawyers have been called in. Here are two different sides of…
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Eight traits of high-performing sales agents
Albert Einstein has famously been quoted to say, 'Insanity is doing the same thing over and over again and expecting a different result".
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The apps every agent needs on their phone: Imogen Callister
With so many marketing technologies available to real estate agents in Australia, the number of apps designed to help you build your brand online can be overwhelming. Media coach Imogen Callister highlights the ones she believes work best.
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Boundaries, goals and social media: Ellen Bathgate’s top 3 tips for a balanced 2021
As we round out 2020, Ellen Bathgate notes it's the perfect time for property managers to consider work/life balance among their goals for the year ahead.
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Is the right person in the right job?
Why is it so difficult to find and hire people who are coachable? One of my clients in the recruitment industry mentioned an interesting statistic: close to 70 per cent of new hires start looking for a new job within the first 90 days of being employed. Why is that? Over decades of training salespeople and property managers, I have…
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Toward COVID normal: Travis Williams
In this exciting new column, Box+Dice CEO Travis Williams asks the tough questions of top-performing agents. First up it’s Fletchers Real Estate’s top auctioneer Tim Heavyside who talks about the impact of COVID-19 and what he believes 2021 will bring. What metrics changed for you once COVID-19 set in? All…
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Learning through a crisis
While the complete fallout of the pandemic is still unknown, it is safe to say that it has fundamentally changed the way we all do business. It is also safe to say that the social and economic impacts have been wide-ranging and far-reaching, and few have remained unscathed. However, the prioritisation of innovation during the COVID-19 crisis has been key…
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How to win the pre-Christmas sales rush with digital marketing
Christmas can really throw out the selling cycle. I wouldn’t be surprised if the downtime period was extended this year, as families cross borders to reunite for the holidays. Are you prepared for that?
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How to come back from a setback: Travis Williams
Box+Dice CEO Travis Williams is no stranger to the peaks and troughs of real estate. As a former agent he knows only too well ‘the slump’ that is the downside of the real estate game.
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A third of our waste comes from buildings. This one’s designed for reuse and cuts emissions by 88%
Designing buildings so they can easily be taken apart and the materials reused provides a feasible and commercial pathway for minimising waste and greenhouse gas emissions.
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How to build an online brand: Drew Davies
Over the past six years, the Place Estate Agents Ascot Director has built a solid online presence as Australia’s most-followed agent on Instagram.
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Tips for a winning AREAs entry – from those who’ve won before
The deadline to enter the Annual REA Excellence Awards is creeping closer, and if you haven't yet got your entry sorted out, it's time to get busy.
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Overcome what is holding you back
Can you remember when you first started in this wonderful industry? You got your qualification, you did your induction training and you were feeling fired up and ready to take on your patch and be the next number one. On your first day in the real world of real estate, your principal would have said something along the lines of,…
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Six fundamentals of radical influence
Once solely the domain of big brands and well-known companies, what makes an ‘influencer’ has drastically changed over the past decade, and real estate agents wanting to be seen as an expert in their field need to have “the courage to do things differently”. Speaking as part of Accelerate 2020, Julie Masters, the Chief Executive Officer of Influence Nation, says…
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How to sell a thousand homes in six years: Chari Emirzade
The secret behind Chari Emirzade selling almost one thousand homes in six years is astoundingly simple – picking up the phone. Hard work and picking up the phone. Picking up the phone when others are scared to. Picking up the phone more than his competition. Making more connections, gaining more appraisals and securing more listings than other agents in his…
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The 4 Cs of a successful real estate agency in 2021
No matter how your agency pivoted during lockdown, the reality is that remote work has become the new normal. Some companies, like Twitter and Square, are allowing staff to work from anywhere – all the time – wherever they feel most creative and productive. Others are offering a 50/50 split, or another mix. Whichever direction you’ve decided to go, remote…
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Healthy housing agenda needed
The World Health Organisation has always been interested in housing as one of the big “causes of the causes”, of the social determinants, of health. The WHO launched evidence-based guidelines for healthy housing policies in 2019. Australia is behind the eight ball on healthy housing. Other governments, including in the United States, United Kingdom and New…
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How to make your display suite an ‘Instagrammable moment’
Every time someone visits your display suite presents a huge opportunity to reach a whole community via their social media platforms. How? By creating ‘Instagrammable moments.’
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How to use the new government incentives to train a real estate agent
Among the many incentives announced during the Federal Budget earlier this month, one that may have been easy to overlook was the poorly-named Boosting Apprenticeship Commencements.
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The social science behind auctions
More than ever before, auctions shape the economy. Sites such as eBay have made them an everyday transaction. The placement of every Google ad is priced by an instantaneous mini-auction. Governments use them to allocate radio spectrum and to run emissions trading schemes. The 2020 Nobel Prize in economics has been awarded to two Americans, Paul Milgrom and Robert Wilson, for their work in analysing…
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