CASE STUDIES
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How Brandon Pilgrim built a 40% market share in Burnside, SA
When Brandon Pilgrim, Director at Ray White Burnside in South Australia, started his real estate career at just 18 years old, he made a decision that would shape his entire trajectory: he chose to focus exclusively on one specific area.
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Ben Chick celebrates 10 years with Explore Property
When Ben Chick opened the doors to Explore Property in January 2015, Mackay was reeling from a mining downturn, and the economy was at its lowest point. Despite the odds, Ben saw an opportunity to build something meaningful. Ten years later, Explore Property has grown from a small team of four to a thriving business of 30, establishing itself as…
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How I Sold It: $4 million Lakewood caravan park deal sealed with digital reach
Nathan Owen and David Geary know the right buyer for a property can come from anywhere, but even they were surprised when a caravan park in Lakewood, NSW, attracted attention on the other side of the country.
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How I sold it: marketing re-targeting finds the perfect buyer
Sometimes a property sells for a lot more than first anticipated. Sometimes it’s less.
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How I Sold It: stellar renovation and social media marketing spark bidding war in Blackburn
Securing the best possible price for his vendors is a must-do for Luke Banitsiotis in every sale, but even he was pleasantly surprised about the outcome for 8 Langtree Court, Blackburn.
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How I Sold It: from plain to powerhouse
Chisholm & Gamon’s Torsten Kasper and Carolyn Clarke crafted a standout marketing campaign using digital strategies through Focus, attracting over 100 inspections and 140 auction attendees.
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How I Sold It: Digital marketing brings buyers to Coronis’ Caboolture listing
It’s not too long ago that buyers would hike to their local real estate agency on a weekend to look at the properties for sale in the window.
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How I Sold It: renovations and digital marketing equal winning formula
When Candice Cattell listed the penthouse on Sydney's Northern Beaches she knew she had a gem on her hands - she just had to convince buyers of the same.
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How I sold it: from contract collapse to digital win
Julie Hodgson has had some tough sales in her real estate career, but perhaps none more so than 6 Blackbourn St, Granville.
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Is real estate’s PR problem solved? How tech can build trust in the real estate sector
Real estate agencies can turn to technology to help them build trust with clients and maintain them as life-long supporters, according to an industry expert.
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Midjourney and ChatGPT accelerate luxury home renovation under tight deadlines
The owners of an immaculately renovated, luxury Broadbeach Waters property that's set to go under the hammer later this month have credited the combination of AI and human creativity for transforming it under tight deadlines.
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From breakdowns to breakthroughs: five figures who rose against the odds
In the sprawling world of real estate, success is often framed by dazzling properties, notable sales, and influential networks.
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Thankyou Water: from big ideas to bigger impacts
You may think you're just one person and you can't make a big difference in the world, but Thankyou Water creator Daniel Flynn is proof the opposite is true.
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Jodie Stainton: The power of putting people first
People and passion. They are two simple words but they have formed the basis of Jodie Stainton’s entire real estate career.
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The importance of listening: Kelley Seaton
The Leasing Network Owner and Director Kelley Seaton has been in property management for 27 years and finds the role as fulfilling now as she did on her first day.
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Against all odds: Cathy Cattell
In the midst of the Global Financial Crisis, Cathy Cattell hit rock bottom. Her once successful horse stud business was going under and she had no idea what to do next. Enter a passion for people, a job in real estate and more tenacity than you can poke a stick at and things started to turn around. Here, Cathy tells…
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Help on hand: Jennifer Noye
From her first job as a supermarket checkout chick, to her roles with Ansett Australia and Emirates Airlines, Jennifer Noye has always understood the importance of customer service. It's a critical skill set that's stood her in good stead in her role as a sales executive with Caporn Young.
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Need to have a tough conversation with a tenant? Alison Hatch explains how it’s done
Imagine waking up to find that carefully crafted email you recently sent a tenant has hit the mainstream news. It’s being commented upon, shared, and the sentiment’s not so favourable.
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Make mine a double: Charlie Fenton
Charlie Fenton has seen a few pubs in his 63 years. He's drank in them, run them, owned them and now the RE/MAX Xtra commercial hospitality specialist sells them.
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The rise of the renter’s agent
Real estate agent, property manager, buyer’s agent - and now there’s an increasing number of agents building careers as renter’s agents.
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Sean Carpenter: How to be an agent for life
When Sean Carpenter describes good customer service, he doesn’t relate a real estate story. Instead, the Coldwell Banker sales associate says the best example of customer service he has experienced came from an airport shuttle bus driver named Fred. What was so special about Fred? He did all the ‘little things’ right, including greeting customers with a smile, taking their…
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Jane Huxley: The top traits of successful people
A team is only as strong as its weakest player, so it’s critical for businesses to hire the right people to ensure success and longevity.
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Three examples of why to consider business insurance
Whether you’re selling luxury condos in the Gold Coast or helping a family sell their home in the suburbs for a great price, business insurance is something every real estate business needs to think about.
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Stephen Baster: What horse racing and real estate have in common
“If you fall off a horse, get straight back in the saddle” is an adage Stephen Baster knows better than most.
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A place for everyone: Green St Property
Green St Property is no ordinary real estate agency.
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Tanja Lee: The key to success
If you ask top real estate coach and mindset specialist Tanja Lee the secret to success, her answer is surprisingly simple – self-belief. Just as Henry Ford once wrote, “whether you think you can or think you can’t, you’re right,” Tanja believes agents’ inner thoughts are the element that most controls their success in the industry. “Strategies and resources will…
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Moving with the times in the tourism mecca of Noosa
At Dowling Neylan in the tourism destination of Noosa, there’s a set of handwritten ledgers dating back more than 45 years. Each book charts the monthly sales of the agency, capturing the region’s evolution from surfside town to property hotspot that now boasts some of the most expensive real estate in Queensland. Director Dan Neylan explains these days the ledger…
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Adrienne Robinson: the recipe for success
From earning $2 an hour working at KFC to selling properties for First National Real Estate Homeway, Adrienne Robinson has come a long way in her career. Here, she shares what she learnt working for Colonel Sanders, why her most memorable sale was a derelict house and why you should never judge a book by its cover. What was your…
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Method in the madness: how and when to use a quirky marketing campaign
More than ever, agents are turning to quirky marketing videos in a bid to catch buyers attention and generate top dollar for their vendors. Kylie Dulhunty spoke with three agents about why jumping in pools and wakeboarding on rivers works.
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Leadership panel: The tech that agencies can’t live without
The real estate industry has a wealth of technology at its fingertips, but what works in practice and how does it serve an agency’s needs? We put that question to our leadership panel, who offered an insight into the technology they use every day, and how they assess what’s likely to work for their organisation. Michael Choi – Area Specialist…
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2021 AREAS: Key 2 Sale wins Wellbeing Initiative of the Year
When Gail Richards started Key 2 Sale in the rural South Australian city of Mount Gambier, she knew what kind of agency she didn’t want to create. At the time, Gail was a real estate professional with about 14 years of experience, and she’s the first to say she felt a little disillusioned by the churn and burn nature of…
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Before they were agents: The fascinating former careers of real estate professionals
It’s no secret that real estate is a popular choice for a second career, but you might be surprised at the jobs some real estate agents have left behind.
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Alison Hatch: Power to the people
When Alison Hatch started Best Nest Property Management in 2018, she knew she had to do things differently. A cookie-cutter agency wasn’t going to cut it in a market that was becoming increasingly disgruntled with the property management industry.
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David Gordon: Why real estate is not all lattes and fast cars
It’s safe to say real estate is in David Gordon’s blood. A fourth generation real estate agent, the Ray White Byron Bay principal started his career straight out of school and hasn’t looked back. Here, David explains how he structures his day, the importance of sound team communication and why staffing problems are his biggest industry bugbear. What was your…
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Jacqui Mulligan: Creating clients for life
For Jacqui Mulligan, a new rental property isn't just another door on the books but an opportunity to get to know the owners, the tenants and the history of the house.
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