CASE STUDIES
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From McDonald’s to sales executive: How Cindy Cash built her real estate career with a focus on transparency
With a passion for people, sales executive Cindy Cash says the key to her success is staying true to what she believes in.
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How to master the art of communication: Angela Avgerinos
Real estate agents looking to gather new listings need to tailor their presentations to their clients' communication style, and ensure they don't just talk, but actively listen to what their would-be vendors want and need, LJ Hooker Performance Leader Angela Avgerinos says.
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Creating better connections: Heidi Howe
Heidi Howe didn’t seek out a career in real estate. She fell into it by chance, effortlessly landing on her feet in a role that combines a love of community with a go-getter mindset. As the new director of Harcourts St Helens in Tasmania, Heidi was also recently named the winner of Transform 2021. Heidi Howe’s path into real estate…
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The perfect recipe for property management: Suzana Wade
After opening Locate Property earlier this year, Suzana Wade already has 60 doors under management and plans to double that by the end of the year with a recipe of passion, honesty and excellent communication. It might seem like a strange analogy, but to Suzana Wade, property management is just like baking a cake. You’ve got to have the right…
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Chris Wilson: From crazy to controlled
Real estate and stress go together like peas and carrots. But when agents' stress levels become too high it's easy to feel overwhelmed and burn out.
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Sam Linn: Success in a town like Alice
Looking back on 2020, Northern Territory sales agent Sam Linn notes it was a watershed year professionally and personally.
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From Blacktown to boardroom: Luxe Listings Sydney star D’Leanne Lewis
Telling D’Leanne Lewis she can’t do something is like waving a red rag in front of a bull. She will prove you wrong. But unlike a bull, which only knows to charge ahead at full tilt, D’Leanne takes a more holistic approach to achieving success. After 29 years in real estate, the Laing + Simmons Double Bay principal has learnt…
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Standing the test of time: Tony Pickering
The name Tony Pickering is synonymous with Darwin real estate. After 50 years of dedicated service in the industry, the KG Young & Associates director has been awarded the Real Estate Institute of Australia’s top gong – the 2021 President’s Award. Here, Tony shares how he got started in real estate, his long list of achievements and why he’s not…
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Daniel Hayes on being authentic, villain edits and how his real estate know-how helped him on Big Brother
We were devastated to see fan favourite Daniel Hayes evicted on Wednesday night’s episode of Big Brother. The real estate agent-turned-reality star sat down with Elite Agent to speak about his time on show, whether he was given the ‘villain edit’ and how his real estate experience helped shape his Big Brother strategy. Daniel “100 per cent” believed his experience…
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Danelle Wiseman: The ethos of giving
When Danelle Wiseman and Jonathan Pattinson started their real estate agency, they were crystal clear on their core values. “We wanted to enrich the lives of everyone we touched,” Danelle explains. “We’ve always had a service orientated mantra where we should give without the expectation of receiving.” That ethos has served Danelle well in her real estate career, which has…
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A robust change to real estate sales
To say Khan Robust is not a fan of the traditional real estate model is a bit of an understatement. “I don’t believe in big franchise models,” he says. “I just don’t believe what they give is worth what they’re asking for in terms of the commission split.” Khan’s backed up this bold assessment by putting his money where his…
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Dare to dream: Danielle Boyd
Danielle Boyd was just 13 when she was diagnosed with a life-threatening disease, but she hasn’t let it stop her chasing her dreams. From reception to general manager, the Wiseberry agent has worked her way up the ladder with a positive, never-give-up attitude. At just 29, Danielle says she’s only just getting started. If you put a hurdle in front…
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Adam Boettcher: making a name for himself
Any Ipswich-based salesperson from the past 40 years is bound to have come across the Boettcher name. The family started selling cars and property in 1977. They’ve been a fixture on the local landscape ever since. And while 36-year-old Adam Boettcher chose to establish his own real estate career away from the family business, there was little hesitation in calling…
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Anything is possible: Thomas McGlynn
BresicWhitney Head of Sales and 'Chief Reminder Officer', Thomas McGlynn, answers how to develop and maintain a successful culture and what to do when things go wrong.
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The perfect fit: Arden Armstrong
When Arden Armstrong dipped her toe into the property management waters she knew she had found her true calling. The Century 21 Eastern Beaches Maroubra senior property manager explains why she ditched becoming a selling agent and what she loves most about her job.
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Real estate in the fast lane: Rae Mano
From luxury car sales to prestige real estate, Rae Mano loves selling opulence. As he explains to Kylie Dulhunty, property and cars have much more in common than just an expensive price tag.
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Paying it forward: 30 minutes with Stu Benson
There's nothing Stu Benson loves more than a live auction. An industry expert synonymous with the sales technique in Sydney's north-west, Stu has weathered the COVID-19 storm to have his best quarter yet at the end of 2020.
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Ellen Farley: Owning the digital space
As a senior digital strategist with LJ Hooker, Ellen Farley knows a thing or two about navigating the online landscape.
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Image of health: How a new model helped group reach new heights
It’s clear there is strong demand from agents keen to create their own success, with our agency team at Image Property soaring by a staggering 540 per cent in just six months.
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Fiona Blayney: Treading a new path
Fiona Blayney reflects on the tumultuous year that was 2020, what she learnt from it and why two simple questions will help you plan the remainder of the year ahead and make better connections with your clients.
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Travis Williams: ERPs and why you need one in your real estate business
As an agent, your CRM is your lifeblood. It's your phone book, task manager and resource to get what you need now and in the future. But running a business is a whole different ball game.
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The value equation: Trish Varker-Miles
Trish Varker-Miles says creating valuable, effective content that educates and builds brand awareness will gather more traction with potential clients.
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Anything is possible: Mat Steinwede on running a high-performance team
Mat Steinwede has been described in many ways over his 25 years in real estate, but one word you’ll never see connected to his name is ‘dictator’.
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Three trends getting results in property management: Tiffany Bowtell
Standing out in a crowded property management marketplace can be hard. Tiffany Bowtell reveals the 'secret formula' that can help your business grow and why automation, artificial intelligence and effective outsourcing solution technology all have a role to play.
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Simon Pressley: Going against the grain
He’s a three-time REIA Buyer’s Agent of the Year and Australian Real Estate Hall of Fame inductee, and as Managing Director of Propertyology, Simon Pressley has built a well-earned reputation as one of the nation’s most astute property analysts. Simon is renowned for challenging conventional wisdom and has correctly forecast some of the biggest market trends that others in the…
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Finding strength in adversity: John Knight
There's nothing like a worldwide crisis to test a business's resolve and ability to adapt. John Knight examines what great real estate businesses did when the going got tough and what lessons you can adopt at your agency.
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Project fatigue: Manos Findikakis
April signifies the end of the first quarter of 2021 and the beginning of the next. Many businesses and their teams will be conducting their quarterly reviews, what worked, what did not, what milestones they achieved and whether they are on target, on track or off track.
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Creating habits that stick: Hannah Gill
Too often we promise ourselves we will beat a bad habit or replace it with a new, improved version, only to give up trying soon after. Hannah Gill explains why resolutions fail and what you can do to stay on track.
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Leap of faith: Etienne Labuschagne
Etienne Labuschagne isn't afraid to take chances. Once the top Harcourts business owner in South Africa, Etienne is now one of the driving forces behind Brisbane's successful Harcourts Solutions.
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Experience that counts: Deepen Khagram
Commercial real estate runs through Deepen Khagram's veins. From owning and running petrol stations to selling multi-million dollar properties, there's not much the RE/MAX Commercial Director hasn't done.
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Volume is vanity and profit is sanity: Manos Findikakis
In an environment and culture that chases medals, awards and the membership to the 'million-dollar club’, profit often places a distant second place when it comes to goal setting and achievements.
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Nick Psarros – Consistency the key to success
Industry veteran Nick Psarros has amassed dozens of awards over the past decade-and-a-half, and he’s recently added another to his trophy cabinet.
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Three ways to get more referrals – Ellen Bathgate
Growing your rent roll can be difficult, particularly if you're a new business. Ellen Bathgate examines the importance of generating referrals and how you can secure them when your rent roll is too small to return the favour.
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Coping with the emotional rollercoaster of real estate sales: Manos Findikakis
My start in real estate was nothing short of unconventional and something I did not aspire to do. In fact, I came into the industry absolutely kicking and screaming.
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PropTech a critical piece of the puzzle: Jason Sharpe
As part of this series, Box+Dice CEO Travis Williams asks the tough questions of top-performing agents. This time around he quizzes Woodards Carlton North and Ascot Vale Managing Director Jason Sharpe about the top PropTech tools his agency uses and how those tools help foster success.
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