CONTRIBUTORS
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How your CRM app can save you time
Real estate agents are often pressed for time. Eagle Software Head of Sales Trevor Bragg explains how a smart CRM app can save you time and make your to-do list shorter. The number one tool for real estate agents is their mobile. Today, it’s generally expected that the software we use has an accompanying app that allows you to work…
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The power behind being persuasion smart
Influencing skills expert Michelle Bowden believes the way we prefer to be persuaded can often influence how we try to influence others. A Persuasion Smart Profile could be just what you need to sell with more confidence, inspire your team, and improve customer experience. How persuasive are you? Do people listen when you speak? Do you often get your own way? Every…
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The real estate revolution is gaining pace
Major change is rarely an overnight event. It takes a great idea, time, and the ability to bring others on board with your infectious enthusiasm. Revolution requires momentum – once that’s built and becomes entrenched, you either get on board or get out of the way. Of course, change is also resisted by some – people whose established income streams…
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Listing Loop: How to overcome low stock levels
The property market has been ticking along at a pretty rapid pace this year, with low stock levels helping boost prices. It’s a great result for vendors, as well as agents (as long as they’re the one with the listings). There’s no doubt that limited stock makes for heightened competition among agents. Even the best in the business need to…
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When is a disruptor really a disruptor?
For the best part of the past two decades, the term “disruptor” has been a popular buzzword in the real estate industry. Every new shiny piece of PropTech promises to be the biggest and the best thing since sliced bread, but few really are. We’ve seen cut-price commission and crowd-funded and owned models come and go, as well as share…
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What to do if a tenant dies: Sharon Fox Slater
EBM RentCover managing director Sharon Fox-Slater looks at what needs to happen when a tenant passes away from an insurance perspective.
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How real estate agents can create engaging content for the blog section of their website
It’s not every day an average person looks for a real estate agent. But when they do, agents need to have an established, engaging online presence to win their business.
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Five lessons from 15 years in business
Dan Argent shares the five big lessons he's learned after 15 years as a business owner and, now, start-up founder.
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Rita Yousef: When is the landlord liable?
If a visitor is injured at a rental property is it the landlord, tenant or property manager that’s liable? Personal injury specialist Rita Yousef examines the most common risks and explains what a landlord’s duty of care is. Landlords of residential premises in NSW owe a duty of care to all visitors to their property. The duty is to take…
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What real estate can learn from McDonald’s
There’s no doubt technology is important, and I believe in what it can provide us with now and in the future. However, real estate, at its very core, is a relationship business. I often ask many people I work with to make a list of all the contacts they have a relationship with that they have never spoken to. When…
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Three ways to capitalise on a hot market right now
Few would argue that the property market is pretty hot in Australia right now. Buyers are out in force, properties are selling quickly and for a lot more than they were in recent years. While some may tout now is the time for agents to sit back, relax and reap the rewards of a buoyant market, that’s precisely what I…
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Your internal technology: Accessing your central nervous system
In part one of this special two-part feature, Shane Kempton explores why we feel flat after achieving a long-desired goal, which feel good hormones are responsible for keeping us happy and how we can access more of them. Have you ever been on a great holiday, only to return feeling unmotivated and devoid of energy? Similarly, have you achieved a…
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John Knight’s end of financial year top tax tips
It can be difficult to determine where to draw the line with tax deductions. While we all want to make the most of the end of financial year (EOFY) savings, it can be easy to slide into dubious territory. BusinessDEPOT founder John Knight outlines the simple ways you can improve your EOFY with his top (and legitimate) tactics. Instant assets…
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A robust change to real estate sales
To say Khan Robust is not a fan of the traditional real estate model is a bit of an understatement. “I don’t believe in big franchise models,” he says. “I just don’t believe what they give is worth what they’re asking for in terms of the commission split.” Khan’s backed up this bold assessment by putting his money where his…
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Listing Loop: Three myths about selling off-market
Selling a property off-market may not be a new concept, but it has gained a lot of traction in recent times. It’s not uncommon to drive around the streets of any major city or town and see a ‘sold sign’ appear out the front of a property when just 24 hours earlier, there was nothing there. Not even a ‘for…
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The culture playbook 101
Agencies talk about having a great culture, but what does it really mean and how do you create one? In the first part of a three-part series, Hannah Gill examines what a culture playbook is and the initial steps leaders must take to craft one. You can bet most businesses and teams have values of some description, but what do…
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The simple way to build your profile
Just because the market is skyrocketing doesn’t mean you can put building your profile in the ‘too hard’ basket. Caroline Bolderston explains why you need to build your profile now, and the easiest way to do it. If there is one thing that causes frustration, confusion and often overwhelms sales agents, it’s their profile-building plan. With so many parts of…
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Five critical pillars to drive your business
Real estate doesn’t have to be hard, if you have the right strategy. Claudio Encina examines the five critical areas you need to ensure are working together to achieve a constant flow of leads, sales and success. Every real estate agent’s business is built on five pillars: how to attract new and future business, nurture those prospects, convert them to…
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Adam Boettcher: making a name for himself
Any Ipswich-based salesperson from the past 40 years is bound to have come across the Boettcher name. The family started selling cars and property in 1977. They’ve been a fixture on the local landscape ever since. And while 36-year-old Adam Boettcher chose to establish his own real estate career away from the family business, there was little hesitation in calling…
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Imogen Callister: Branding tactics that backfire
Spruiking about massive property prices might seem like a great marketing idea, but it’s a tactic that can have the opposite effect. Branding specialist Imogen Callister explains how to position yourself as a world-class agent without bragging about how great you are. When it comes to real estate agent marketing, there is a fine line between self-promotion to help you…
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David Stewart: finding the right solution
Digital real estate solutions are far from new, but the global pandemic fostered their uptake at greater rates. David Stewart says there is a big difference between ‘shiny objects’ and using the right tech to make life easier for your customer. A lot has changed in the property industry since the pandemic hit in March last year, and one of…
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Protecting your property from Mother Nature: Sharon Fox-Slater
Hotter, wetter, drier… as Australia’s environmental conditions change, the need to better protect investment properties crystallises. EBM RentCover Managing Director Sharon Fox-Slater says having the right insurance can protect landlords from the financial devastation Mother Nature can unleash. Natural disasters killed 10,400 people globally in 2018 and left millions more homeless. In the same year,…
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Ellen Bathgate: The three best tech tools for growing a rent roll
Technology can play a vital role in growing your rent roll and contrary to popular opinion, it doesn't have to be confusing. Ellen Bathgate explains some simple tools you probably already have in your office and how to make the most of them.
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Joel Davoren: Make auctions comfortable for buyers
With record prices being achieved across much of Australia’s real estate market over the past year, the popularity of auctions has also skyrocketed. As RE/MAX Australia Managing Director Joel Davoren explains, there’s every chance someone’s dream home will sell under the hammer, so agents need to ensure prospective buyers are comfortable with the process.
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Caroline Bolderston: Avoiding mixed messages
Getting your message across in a clear, succinct and polite fashion can be difficult at the best of times. Caroline Bolderston examines which technological channels are best for what type of communication, so you don't end up delivering mixed messages.
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Stepping outside my comfort zone: Leanne Pilkington
Leanne explains how she felt being outside her comfort zone and what she learnt from the experience.
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How to create next level digital proposals
It can be hard to know where to start when selecting digital proposal software. Bill Shields explains the must-have features you should look out for and how they can help you win your next listing. The newest wave of digital proposal software gives you an unprecedented opportunity to create and deliver polished, personalised introductions that remind potential clients why you…
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Nick Brown: The reality of reviews
A property manager's job is never easy, but what happens when a bad review turns up online? Nick Brown offers some tips on responding and what you can do to set the record straight.
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Imogen Callister: Mastering content curation
Standing out in the social media crowd is essential for your personal and business brand. Imogen Callister takes a look at the best tools to help you curate your content with ease.
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The trouble with hiring a rainmaker: Pancho Mehrotra
Pancho Mehrotra explores which personality traits are essential when hiring a rainmaker and how to avoid common blindspots to ensure you choose the right agent.
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Mark McLeod: How to earn $900,000 a year within five years
They say real estate is a numbers game, and knowing how to crunch them can see you come out on top. Mark McLeod explains the 'compounding effect' and how understanding it can help your business.
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Why collaboration is essential in property management
The concept of collaboration is not new, but we find that it’s regularly overlooked by industries looking to enhance an existing business model. The truth is that collaboration is essential for success—within real estate, property management and beyond. Not only does it create forums within which people can learn from…
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How to motivate yourself on the tough days
In one of his most popular Ask The Coach columns, Claudio Encina explains how you can turn positive self-talk into noticeable results. Q. How do you get motivated on the days you may feel unmotivated? Ben Lam, Buxton Mount Waverley A. Generating motivation starts with self-talk. What messages are you sending yourself? Your self-talk becomes your thoughts, your thoughts become…
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Unforced Errors: Mark McLeod
When it comes to the major sporting contests, it’s usually not the sophisticated plays that win championships, but rather the players who make the least mistakes.
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