PROSPECTING + LISTING
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Should you ever negotiate your commission as a real estate agent?
Commission negotiation is a hot topic in real estate, but the truth is, discounting your commission isn’t always the right move. Whether you hold firm or make strategic concessions, the key is understanding when, why, and how to handle these conversations like a pro.
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Mastering the art of booking more appointments
In real estate, everything starts with a simple formula: book appointments, get contracts signed, and repeat. Yet, as 2025 unfolds, many agents are struggling to do just that. Whether they’re new to the industry or seasoned professionals aiming to scale their business, the challenge remains the same: how do you consistently generate enough appointments to hit your goals?
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From Cluttered to Clear: How Matterport’s Latest Tools Transform Property Presentations
This is part one of a four-part series examining Matterport's latest releases and their impact on property marketing. Throughout this series, we'll explore how these tools are changing the way agents present and market properties. In Part 1, Elite Agent Editor Samantha McLean speaks exclusively with Steven Kounnas, Co-Founder and COO at Captur3d (one of Matterport's Australian Platform Partners), to…
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Mastering the art of cold calling
For real estate agents, the first 10 seconds of a cold call can determine success or failure.
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Bringing the “magic” back into sales
Learn how to move beyond being an order taker in real estate. Master the art of selling, improve conversion rates, and bring humanity back to your sales strategy for better results.
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It’s Not Just The Extra Mile; Every Inch Counts
MANY agents do not have enough contact with the owners of homes in their territories. But these people could so easily have been – with some structure and process – customers for life. A CHRISTMAS EMAIL IS NOT THE ANSWER As it’s nearly December you may be thinking about your Christmas card list. Every year I get Christmas cards and…
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Andy Reid: The value of loyalty – affinity, attachment and trust
One of the biggest leaks in the bottom line of a business P&L can be attributed to concerns around loyalty, from both customers as well as the people in your business.
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Five video content ideas to boost your online brand
Video continues to become more important in the world of real estate, and clever videos can attract a huge number of views from interested onlookers.
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Mark McLeod: What to do when things don’t go as planned
It is unlikely to expect or assume that a long-term career in real estate is not going to be faced with challenges and its ups and downs.
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How agents can get more out of their CRMs in 2024
Prospecting in the digital age presents agents with a huge range of opportunities, but it can be complicated to navigate getting the best out of the tools available.
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Darren Krakowiak: Stop procrastinating, start prospecting
Trust me, I get it - I too have blurred the lines between prospecting and procrastination.
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Marnie Beauchamp: Unconventional strategies for nurturing your pipeline
One of the biggest challenges as an agent is effectively managing your sales or property management pipeline.
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Andy Reid: 5 things to avoid to maintain your commission level
One of, if not the, most common challenge agents I work with, is maintaining commission levels.
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7 ways you can build trust with your clients today
In real estate, trust is the currency that powers success.
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Darren Krakowiak: The questions to ask before you pitch
The ability to effectively qualify opportunities before you pitch for the business is an indispensable skill in commercial real estate.
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High value and high heels: How Natalie Tonks redefined real estate
When vendors sign Natalie Tonks to sell their home she promises them four things - high energy, high value, high numbers and high heels.
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Jimmy Burgess: How to reengage a prospect that ghosted you
In the ever-evolving world of real estate, mastering the art of conversation can significantly impact your success.
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Andy Reid: why you need to become a farmer, not a hunter
Whether you are cold calling, door knocking, using AI or the latest algorithm-busting social media ads to generate opportunities, you still need to know how to convert those leads into business.
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Bianca Denham: Don’t skip past laying the foundations for success
There’s an interesting, and somewhat surprising statistic about the career trajectory of a real estate agent - most will peak at around year five and then move into decline.
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14 tips to keep you on track when the latest real estate prospecting trend comes knocking
Being a top-tier real estate agent is a simple business. Why? Because there’s just one thing you need to do to succeed. But, we easily lose sight of this.
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Mark McLeod: Make sure you’re open for business
The State of Origin night in Queensland is big, and the famous Caxton Hotel knows it.
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What to do and say when a client doesn’t want to pay
“Your fee is too expensive.” It’s a phrase many in the business arena have heard multiple times, and for real estate agents, business development managers and property managers, it’s no different.
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Bianca Denham: Why your metrics matter in a shifting spring landscape
As a southern-state resident I, like many of my compatriots, am incredibly excited about spring.
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Imogen Callister: Triple your business with text
Do you remember the olden days? The days where a phone sat on a wall. You would have to walk to it, to make a call or receive one.
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Jimmy Burgess: The 7 lies unsuccessful agents believe
Top US real estate agent Jimmy Burgess says there are seven lies unsuccessful agents believe that ruin their careers.
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Bianca Denham: What’s an appraisal for?
Our group has just completed its 12th Real Estate of Origin event, a group wide appraisal drive where the entire Ray White network hits the phones, generating appraisal opportunities.
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Claudio Encina: Three of the best
They say it can be hard to find good advice, but that’s certainly not the case when it comes to real estate coach Claudio Encina.
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Caroline Bolderston: Beware the ‘resistance zone’
Have you ever considered how the words that you use might have a profound impact on your outcomes?
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Rik Rushton: Are you productive, or just busy?
As we approach each day with our ‘to do lists’ there is a genuine risk that our days can be spent being ‘busy’ with ‘activities’ as opposed to being productive on specific outcomes. When you consider that as agents, we are paid for results and not time and effort, Rik Rushton says that it is critical that you are conscious…
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Sun rises on Melbourne Real Estate with infinity loop strategy
Melbourne Real Estate’s business philosophy is a simple one - it wants to be the sun in each client’s universe.
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Bianca Denham: is commission really the problem?
Some people relish the opportunity to wipe the slate clean in the new fiscal year, while others are demoralised by the idea of going back to zero after a frantic dash to ensure a strong finish to the financial year that was.
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Bianca Denham: where are all the listings?
Even in the face of continued rate rises, the real estate market is defying the speculators and pessimists.
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Ryan Serhant’s five ‘big money’ real estate tips
He's the biggest real estate agent on the planet and Ryan Serhant didn't disappoint when he joined 4000 Australian real estate professionals at AREC 2023.
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Resilience rewarded: seizing opportunities in a tough market
The harsh reality is that in 2023 you have to do more to get less.
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Darren Krakowiak: five keys to winning more listings in today’s commercial real estate market
In any market, the best commercial real estate agents do everything that they can to stay ahead of the competition and increase their chances of winning listings.
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