OPINION
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Listing Loop: Three myths about selling off-market
Selling a property off-market may not be a new concept, but it has gained a lot of traction in recent times. It’s not uncommon to drive around the streets of any major city or town and see a ‘sold sign’ appear out the front of a property when just 24 hours earlier, there was nothing there. Not even a ‘for…
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Stop complicating a simple business
Eview Group co-founder Manos Findikakis reveals his simple steps to go from an apprentice to an attraction agent. Each year, I am reminded and grateful for the amazing opportunities a career in real estate presents. This year in July, I am lucky enough to celebrate 18 years in our amazing industry. Throughout this incredible journey, I have felt blessed beyond…
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Making the most of your marketing
Creating a company brand that resonates with clients is an ever evolving process. Direct Connect Chief Executive Officer David Holman explains how the utility connection provider approaches its marketing material so that it meets company values and consumer needs. The new financial year is upon us once again, and we are working towards setting our goals, ready for a successful…
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The culture playbook 101
Agencies talk about having a great culture, but what does it really mean and how do you create one? In the first part of a three-part series, Hannah Gill examines what a culture playbook is and the initial steps leaders must take to craft one. You can bet most businesses and teams have values of some description, but what do…
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The fundamentals to becoming a million-dollar agent
The key to becoming a million-dollar agent is having a hyper-focused mindset. It’s about doing fewer activities well, more frequently and deliberately. It’s about focusing on the fundamentals which have the greatest positive impact within your business. Being hyper-focused is having highly focused attention that lasts a long time. You concentrate on something so hard that you lose track of…
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Imogen Callister: Branding tactics that backfire
Spruiking about massive property prices might seem like a great marketing idea, but it’s a tactic that can have the opposite effect. Branding specialist Imogen Callister explains how to position yourself as a world-class agent without bragging about how great you are. When it comes to real estate agent marketing, there is a fine line between self-promotion to help you…
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Super-productive out of the office
Matt Lahood explains how to mould your ideal week and stay productive when you're not tied to a desk.
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Five reasons we think Daniel Hayes should win Big Brother
He’s the quick-witted real estate agent who has made waves for years and is doing the same again on this season of Big Brother. Daniel Hayes has certainly ruffled a few feathers in the Big Brother house so far, but he’s also made some incredibly strategic choices. With his agent mind constantly switched on, it really is no wonder he’s…
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How to beat out the competition when winning listings
We are in a market where agents complain constantly about a lack of listings. Buyers are sheep-dogging over the top of each other to make first offers on a limited number of available properties. This means the struggle is not selling, but rather getting the stock on your books in the first place – and you are competing directly with…
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Manos Findikakis: Minimising friction points
We manage and sell real estate every day. It’s what we have been trained to do, and our experience has given us an in-depth understanding of every aspect of the sales and rental process. This isn’t the case for most sellers, buyers, rental providers, and rental occupiers. It’s for this reason that they need agents to help them throughout the…
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Ellen Bathgate: The three best tech tools for growing a rent roll
Technology can play a vital role in growing your rent roll and contrary to popular opinion, it doesn't have to be confusing. Ellen Bathgate explains some simple tools you probably already have in your office and how to make the most of them.
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Chris Hanley: Thick or thin?
Being thick-skinned is often seen as a sign of strength, but the opposite is often true. Being concerned about what other people think and how they act shows empathy, understanding and can be a great business asset. Chris Hanley explains how.
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Manos Findikakis: Building a service-centric brand
Creating customers for life, raving fans, and customer loyalty are all terms used to describe the kind of tribe that many businesses aspire to build. Building and earning the enviable position of a business of choice with repeat clientele and referral business is a smart business strategy.
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Joel Davoren: Make auctions comfortable for buyers
With record prices being achieved across much of Australia’s real estate market over the past year, the popularity of auctions has also skyrocketed. As RE/MAX Australia Managing Director Joel Davoren explains, there’s every chance someone’s dream home will sell under the hammer, so agents need to ensure prospective buyers are comfortable with the process.
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Matt Lahood shares five tips that will pave the way for real estate success
He's one of the most well-known real estate figures in the country and The Agency’s Chief Executive Officer Matt Lahood has fostered some of Australia's top real estate talent over the past two decades.
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Stronger together: Michelle May
Selling agents and buyer's agents have a unique relationship in the real estate industry. But rather than being in direct competition with each other, they are seeking the same result - happy clients. Buyer's agent Michelle May examines how to create a reciprocal relationship built on trust and integrity so that everyone wins, every time.
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Manos Findikakis: Attracting and retaining great talent
Google the title of this article and you will receive more than 40,000,000 results, illustrating the sheer volume of information and expert advice that is available on this topic.
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Safeguard your legal liability: Sharon Fox-Slater
As a property manager, you are expected to reduce the risk associated with a landlord’s investment. But what about the risks you face? In an industry where legal liability claims are common, it is important property professionals safeguard themselves, writes EBM RentCover’s Sharon Fox-Slater.
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Manos Findikakis: Build an empire
When you set an audacious goal to 'build an empire,' every day becomes day one. On day one, you are enthusiastic. On day one you are filled with energy. On day one you take risks. On day one you make it happen.
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Jet Xavier: Life in harmony
Creating the perfect life balance of living, playing and working can be hard work. If just one element is out of sync you can find yourself performing at less than your best. Jet Xavier examines the law of harmony and how it can lead to high performance.
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Champions of service: Claudio Encina
Claudio Encina explains how you can use technology to create certainty in times of change and use this to connect with your clients on a deeper, more meaningful level.
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The home renovation equation: A personal finance expert explains
Home renovation has long been something of a national sport for many Australians, but community demand for home fix-ups has reached fever pitch since the pandemic.
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Manos Findikakis: Does your vision of the future excite you?
I must admit, I entered the real estate industry in 2003 with lots and lots of apprehension. I, like many who first start, had one foot in the door and the other out.
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Who comes first: The customer or your team?
It's a myth that all business is good business. Difficult clients can cost you time, money and sap your team's enthusiasm for their job. Nigel O'Neil explains why, sometimes, the best thing to do is say goodbye.
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How to avoid little white lies
A new report shows the perception of real estate agents as unethical is slowly, and rightly, changing. With that in mind, we thought we'd put some of the most common 'little white lies' real estate agents tell to top coach Claudio Encina, to see what agents can say or do differently to achieve the best results for themselves and their…
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Tech choices that buy you time: Michael Choi
Technology is fast eroding the geographical boundaries of the traditional agent farm area. Area Specialist founder Michael Choi examines why it's important to keep up in the tech race and which apps can buy you the time to do it.
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Stepping outside my comfort zone: Leanne Pilkington
Leanne explains how she felt being outside her comfort zone and what she learnt from the experience.
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Wasted time, energy and missed opportunities: Manos Findikakis
Early in your real estate career you can be forgiven for not understanding how your business really works. For many, their first few months is a baptism of fire with little formal training, little guidance and little forward planning.
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Shane Kempton: Positive mental attitude (in three simple steps!)
Chris is an agent who has missed out on his past two listing presentations. He is now starting to think he has lost his edge and he’s not as good as his competitors. He goes to his third listing presentation with this negative thinking and, sure enough, he misses this one too. When he gets home, he starts saying to…
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Off the leash and on the lease – the pros and cons of pets in rentals
Did you know Australia has one of the highest rates of pet ownership in the world? And did you know we have more pets (29 million) across the country than there are people (just shy of 26 million)?
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How to create next level digital proposals
It can be hard to know where to start when selecting digital proposal software. Bill Shields explains the must-have features you should look out for and how they can help you win your next listing. The newest wave of digital proposal software gives you an unprecedented opportunity to create and deliver polished, personalised introductions that remind potential clients why you…
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Nick Brown: The reality of reviews
A property manager's job is never easy, but what happens when a bad review turns up online? Nick Brown offers some tips on responding and what you can do to set the record straight.
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Joel Davoren: When is it wrong to focus on bragging rights?
Real estate as an industry is very focused on talking about records, and now more than ever! We do it because we are proud of what we do and what we achieve.
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Manos Findikakis: Leads, leads and more leads
Early in my real estate career, I heard this statement from a good friend & colleague which really resonated with me.
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Imogen Callister: Mastering content curation
Standing out in the social media crowd is essential for your personal and business brand. Imogen Callister takes a look at the best tools to help you curate your content with ease.
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