OPINION
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Andrew Cocks: First-home buyers seize the moment
In the past few months, calls for the Reserve Bank to 'do something' about runaway house prices have become louder, ignoring Governor Philip Lowe’s repeated response that it is not the job of the central bank to meddle with house prices.
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Image of health: How a new model helped group reach new heights
It’s clear there is strong demand from agents keen to create their own success, with our agency team at Image Property soaring by a staggering 540 per cent in just six months.
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Fiona Blayney: Treading a new path
Fiona Blayney reflects on the tumultuous year that was 2020, what she learnt from it and why two simple questions will help you plan the remainder of the year ahead and make better connections with your clients.
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Travis Williams: ERPs and why you need one in your real estate business
As an agent, your CRM is your lifeblood. It's your phone book, task manager and resource to get what you need now and in the future. But running a business is a whole different ball game.
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The value equation: Trish Varker-Miles
Trish Varker-Miles says creating valuable, effective content that educates and builds brand awareness will gather more traction with potential clients.
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Three trends getting results in property management: Tiffany Bowtell
Standing out in a crowded property management marketplace can be hard. Tiffany Bowtell reveals the 'secret formula' that can help your business grow and why automation, artificial intelligence and effective outsourcing solution technology all have a role to play.
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Finding strength in adversity: John Knight
There's nothing like a worldwide crisis to test a business's resolve and ability to adapt. John Knight examines what great real estate businesses did when the going got tough and what lessons you can adopt at your agency.
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Project fatigue: Manos Findikakis
April signifies the end of the first quarter of 2021 and the beginning of the next. Many businesses and their teams will be conducting their quarterly reviews, what worked, what did not, what milestones they achieved and whether they are on target, on track or off track.
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Volume is vanity and profit is sanity: Manos Findikakis
In an environment and culture that chases medals, awards and the membership to the 'million-dollar club’, profit often places a distant second place when it comes to goal setting and achievements.
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D-Day looms for the end of government props: Andrew Cocks
Six months ago, the nation prepared itself to step off the fiscal cliff. Not much liking the rocky landing back in September, the day of reckoning was delayed but now both the moratorium on tenant evictions and JobKeeper support have run their time and March 28 is D-Day.
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Mark McLeod: How to earn $900,000 a year within five years
They say real estate is a numbers game, and knowing how to crunch them can see you come out on top. Mark McLeod explains the 'compounding effect' and how understanding it can help your business.
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The gold is in the work that does not pay: Manos Findikakis
When I first got into real estate some 18 years ago, one of the first 'lessons' that was shared with me by a veteran in the industry was to focus 90 per cent of my energy on 'getting the listing' and only 10 per cent working with the buyers.
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Dan Argent: The superpower of specialisation
When you start a new business should you focus on saving money or making money?
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Avi Khan: Positivity paves the way for productivity
Successful agencies shouldn't need to talk down the hard-earned reputation of their competitors in a misguided attempt to get ahead, writes Avi Khan
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Michelle Bowden: It’s a fine line between persuasion and manipulation
Negotiation is a core facet of real estate and there are many ways to get clients to see things your way. Influencing skills expert Michelle Bowden explains the difference between persuasion and manipulation, and why a win-at-all-costs mentality may not see you winning for long.
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Three steps to become a source of real estate information – and win business
Right now, buyers and sellers in your local area are searching the interwebs for things like, “What to do before moving home?”, “How to negotiate in real estate?”, and ”First-time homebuyer mortgage”.
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How to achieve $500K gross commission income in your first year
When it comes to real estate sales, individuals are often lured by the prospect and promise of being able to 'write their own pay cheque' and to a realistic extent, it is true.
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What the best agents do to be the best: Manos Findikakis
As an agency principal and network director, we get to see many high-performing agents, and on the converse side, we also get to see some low-performing agents.
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The real cost of cheap vs affordable CRMs
Bargain hunters. You know the type. The ones who go with the discount agent who’s more than willing to shave 0.75 per cent off their comms.
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The art and science of lead generation
Elite sales agents know that the battle to win a vendor's autograph on the sales authority begins well before the listing presentation.
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Your money lives in your pipeline
Agents often tout the strength of their pipeline, but as Mark McLeod explains, it can reveal a lot more than just which properties may come on the market next – it can highlight the structural strengths and weaknesses in your whole business.
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The Agent vs Office Commission Split: Manos Findikakis
Every agent wants to make more money on their real estate transactions and the debate of the agent vs office commission split is never far from agent-to-agent conversations.
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The opposing challenges of differentiation and automation: Brock Fisher
When your business looks the same from the outside as your competitors, you are failing to establish a unique value proposition and a point of difference. This is a problem, and often misused automation tools are to blame. Brock Fisher explains how to use proptech to stand out in the crowd.
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Spot the ailment: Dan Argent
With all the talk about vaccines right now, Dan Argent wonders if it's possible to vaccinate against potential road blocks in business
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What if Google does pull its search engine out of Australia?
The Australian government’s push to make Google pay news organisations for linking to their content has seen the search giant threaten to pull out of Australia.
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Shopfront or virtual office?
Manos Findikakis provides some advice on the debate between virtual office and shopfront - and how to determine which is right for you.
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Eight traits of high-performing sales agents
Albert Einstein has famously been quoted to say, 'Insanity is doing the same thing over and over again and expecting a different result".
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How to master strategic thinking in real estate: Scott Bateman
For more than 20 years I’ve been involved in sales across various industries and there’s a question I’ve asked every team I’ve worked with during this time which is (almost) always guaranteed to result in stunned silence – “what do you do that your competitors would admit they can’t or don’t?” It sounds like a simple question, but I want…
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Resilience is a business opportunity: Josh Symons
Like most people, I started the year thinking positively about what was ahead of me. I had just become a father for the first time, freely gloating about how great a sleeper my daughter was (trust me, parents of newborns understand why this is a big deal), and enjoying a…
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5 New Year’s resolutions to supercharge your rent roll in 2021
Most real estate business owners want to grow their rent roll. Not just to pay the bills, but to produce profits while their long-term goal is to build the asset for retirement, investment and lifestyle. What we’ve noticed working with agencies following traditional structures, such as portfolio management style, is…
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Why collaboration is essential in property management
The concept of collaboration is not new, but we find that it’s regularly overlooked by industries looking to enhance an existing business model. The truth is that collaboration is essential for success—within real estate, property management and beyond. Not only does it create forums within which people can learn from…
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Five prospecting tips for 2021
Prospecting is an ever-popular topic in the real estate community, especially right now when we are all brimming with new goals and enthusiasm for the year ahead.But according to Dan Spencer, managing director of Activate Growth, agents are making it moredifficult for themselves, than what it needs to be.“There’s this idea…
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The apps every agent needs on their phone: Imogen Callister
With so many marketing technologies available to real estate agents in Australia, the number of apps designed to help you build your brand online can be overwhelming. Media coach Imogen Callister highlights the ones she believes work best.
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How strata managers can maintain success in both present and post-COVID worlds
Not exempt from the challenges of the ongoing global pandemic, strata management firms, like millions worldwide, have faced their own challenges in 2020. As a heavily competitive sector that requires a finger on the pulse, strata managers have been faced with changes to the fundamental elements of the industry, whether…
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Three challenges to expect in 2021 and how you might meet them: Manos Findikakis
Eview Group Managing Director Manos Findikakis says that even though the market is booming, 2021 is likely to bring some challenges of its own. Here is how he believes they should be met.
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