OPINION
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Is your rent roll making you money – or costing you thousands?
For many real estate business owners, a rent roll represents stability; an asset that provides consistent cash flow and adds significant goodwill value to the agency. But beneath the surface of a seemingly well-managed portfolio, hidden risks may be quietly eroding that value.
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How bad styling mistakes can make or break a sale
When it comes to selling a home, first impressions matter. Buyers begin forming opinions within seconds of stepping through the front door, often making subconscious judgments before they’ve even toured the entire property. From the moment they pull up outside, everything - from the condition of the front yard to the scent in the entryway - plays a role in…
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The Super Bowl Effect: how the biggest sporting event impacts business, real estate and the economy
Avi Khan: "As a kid, I dreamt of going to the Super Bowl for the love of the game. From watching the Dallas Cowboys dynasty to playing Madden NFL - NFL became something you fell in love with."
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Caroline Bolderston: Managing vendor expectations
The recent boom in the market has been a blessing and a curse. Buyer demand was literally ‘off the charts’, and meeting vendors' expectations on price was fairly easy.
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Welcome to the new era of content marketing where there are big opportunities for small agencies
Content marketing has officially evolved, bringing exciting opportunities - especially for small agencies and those building a property management personal brand.
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Digital is part of an older story
Mark Carter, an international keynote speaker, TEDx presenter, and author with over 28 years of expertise in leadership, culture, and innovation, explores how AI is reshaping real estate. While technology enhances efficiency, he argues that true sales success still hinges on human connection, emotional intelligence, and the art of personalisation.
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Where real estate agents will find growth (and challenges) in 2025
Australia’s property market in 2025 is poised for substantial changes, and real estate agents need to be prepared for shifting trends and opportunities.
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What’s your plan for 2025?
The year is already in full swing and it’s been a fast start for me in 2025! We started back on January 6 with the resumption of our inaugural Prospecting Boot Camp program.
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How to have frank conversations
The new year market is subdued. Prices in some parts are easing. Buyers are interested but cautious and sticking to their guns. Some vendors are unwilling to budge on price and many campaigns are becoming stalemates. Agents must be clear with vendors about price expectations, but what’s the best way to do this?
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Why AI succeeds where previous real estate ‘Disruptors’ failed
AI isn't here to replace you - it's here to handle the admin work while you focus on what computers can't do: building relationships and closing deals. Here's why this tech revolution is different.
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The 5 biggest property trends set to shape 2025
The Australian property market is set for another year of change, with economic policy, cultural shifts, and evolving buyer behaviour shaping the landscape. REINSW President and BresicWhitney CEO, Thomas McGlynn, predicts the five trends that will shape our industry in 2025.
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Self-awareness for real estate success
In real estate, success isn’t just about market knowledge or negotiation skills. It’s also about understanding yourself.
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The 10 skills every new (and old) commercial real estate agent needs
Entering commercial real estate as a new agent can be both exciting and challenging.
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The Setback Cycle: turning challenges into real estate success
Every real estate agent knows that setbacks are part of the job. Deals fall through, markets shift, clients change their minds. But what if those challenges weren’t just obstacles? What if they were opportunities for reinvention?
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Are you getting ROI from your tech stack?
Stop adding more tech tools - it's time to make the ones you have actually talk to each other. MRI Software’s Mark Cohen explains why connected systems are the key to catching opportunities before they slip away.
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Emotional drivers in real estate: a deep dive into motivation and decision-making
Success in real estate goes beyond understanding property listings and market trends.
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Why we need to stop reacting to market sentiments
Andy Reid: "As an industry, we are way too reactive in our actions, and way too dependent on the news to write our professional story for us."
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The changing face of real estate influence: Behind the lists
Looking back through our Industry Influencer lists since 2017, one thing stands out – what we value as leadership in the real estate industry has changed fundamentally. Now that we’ve been able to quickly analyse data (thanks to generative AI) from these lists over a long period of time, it’s worth pulling some threads together and creating a story. First,…
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Small Improvements, big success: how marginal gains can transform real estate
What if achieving exceptional success didn’t rely on monumental changes, but rather on a commitment to incremental improvements?
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The 5 laws for growth and lasting happiness in real estate in 2025
Discover actionable tips for personal development, meaningful connections, and embracing challenges to thrive in real estate this year.
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The case for keeping real estate deregulated
Paul Curtin, co-founder of Place, has long championed the importance of keeping the sector accessible and innovative.
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We don’t need to break a glass ceiling, we just need to build a bigger house
The phrase "male, pale, and stale" has become a common critique of leadership in real estate.
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The New Property Premium: Why Environmental Performance Is Becoming a Core Value Driver
For years, we've discussed environmental sustainability in real estate as though it were optional – a "nice to have" rather than a "need to have." That era is over.
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All I want for Christmas is…to be called back
Bianca Denham, Ray White’s Head of Recognition and Performance, tackles the widespread challenge of call reluctance in real estate.
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Get comfortable with being uncomfortable
Stepping into discomfort is key to real estate success. Learn how mental fitness, resilience, and embracing challenges can transform your career and client relationships.
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Bringing the “magic” back into sales
Learn how to move beyond being an order taker in real estate. Master the art of selling, improve conversion rates, and bring humanity back to your sales strategy for better results.
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Getting into the rhythm for 2025
Follow-ups are the backbone of successful prospecting. But far too often, agents make one or two attempts and then give up, assuming the prospect isn’t interested.
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It’s Not Just The Extra Mile; Every Inch Counts
MANY agents do not have enough contact with the owners of homes in their territories. But these people could so easily have been – with some structure and process – customers for life. A CHRISTMAS EMAIL IS NOT THE ANSWER As it’s nearly December you may be thinking about your Christmas card list. Every year I get Christmas cards and…
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Leadership lessons from a 3x property management growth journey: Marcel Dybner
Six years ago, I sat in a Transform coaching session, overwhelmed but determined, as I faced an important career realisation: to grow our business, I first needed to grow as a leader.
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Why real estate leaders need to leave ego at the door
Leadership in our industry is simultaneously our biggest problem and our greatest potential.
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Could you have lost the listing before you even met the client?
Steve Shull's 15-minute framework to win real estate listings and avoid being 'the fool.' Learn actionable strategies, key conversation tips, and insights from the Elevate Podcast to boost your sales game
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The great debate: should the real estate industry shut down over Christmas?
The festive season often signals a hard stop for many industries, but for real estate, shutting down entirely presents unique challenges.
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Beyond ChatGPT: why real estate agents should explore a diverse AI toolkit
AI is stirring mixed feelings in real estate. Some dismiss tools like ChatGPT as lazy, while others think using it makes them cutting-edge. The reality? It’s not about relying on a single platform but understanding how to use technology to complement your expertise.
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Why transparency is real estate’s next competitive advantage
Real estate agents are masters at selling ourselves to vendors, but we often fall short on transparency once they sign with us.
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2024 property market insights: lessons learned and trends to watch in 2025
As 2025 fast approaches, Michelle May predicts several significant trends that will shape the property market.
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