OPINION
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The top 5 current buyer objections and how to deal with them
Dealing with changing market conditions is an ongoing part of the job for sales agents and in the current market buyer confidence is cooling and objections are starting to rise.
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Michael Choi: 5 strategies for increasing sales and results
By definition, high performance in the real estate industry means high sales volume and top results.
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Skate to where the puck is going, not where it’s been: 8 real estate trends to watch
One of the most interesting pieces of content we’ve ever done was back in 2015 - a round table with some extraordinarily smart people.
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Andrew Cocks: Investors hold the key to rental relief
There’s been no let-up in the recent tales of distress resulting from the dramatic worsening of rental affordability and vacancy afflicting our capital cities and regional centres. And we’re only at the start of what is shaping up as an extended period of strong rental demand.
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Tips from Tom: How to reach the top 1 per cent
I’m proud to have spent my career working in Australia’s thriving real estate sector.
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Brock Fisher: The rental crisis – what are governments doing about supply?
Trying to find a rental property is probably as tough as I have ever seen it in 25 years.
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Who has the better first home buyer policy?
With less than a week until the Federal Election, Ray White chief economist Nerida Conisbee examines the pros and cons of both parties' first home buyer policies.
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Federal Election won’t dent commercial market confidence
It is an age-old question that rears its head every three years: Just what impact will the looming Federal Election have on the property market including the commercial property sector?
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What agents can learn from Top Gun (and Maverick)
Good morning aviators! I simply cannot wait to see Top Gun: Maverick. I know Tom Cruise has had his weird couch-jumping moments, and we’re not that close with him since he broke up with “our Nic”, but still, you have to admit the original is one of the greatest movies of all time. And there’s a lot we can learn…
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Sharon Fox-Slater: 12 landlord insurance misconceptions
As a property professional you know the value in your landlords having the right insurance cover to protect their investment. But, no doubt, you’ve come up against quite a few misconceptions about the cover and its value.
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Nerida Conisbee: Why this year could be a much better one for first home buyers
The start of the pandemic was a popular time for first home buyers to get into the market.
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Manos Findikakis: How to create sustainable success in every market
As the saying goes, 'change is inevitable, but growth is optional'. And that certainly applies in real estate.
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5 marketing lessons from Luxe Listings Sydney that every agent can implement
Boring. I say that with love, but this is how I would describe 90 per cent of the things that come into my letterbox every week from agents in the local area. They all look the same and say the same things. Nobody really stands out. As we’ve just finished our recaps on the latest Season of Luxe Listings Sydney…
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John Hellaby: Invest in your success and rest
We’ve all hit that wall and burned out at some point in our businesses and jobs. John Hellaby argues that's why rest is critical to success.
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How agents can protect themselves from a slowing market
With the announcement of Tuesday’s cash rate rise and the recent slowing down of the Australian property market, it is more important than ever for agents to think differently about how they work and protect themselves from a changing market.
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Nerida Conisbee: Nine things to consider as interest rates rise
Although I am 100 per cent sure all the property forecasts published right now won't be exactly correct, one thing we can be certain about is that the property market is entering a new cycle.
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Marnie Beauchamp: How to harness the power of SMS video
Technology can create great efficiencies in business but it can also remove the human-to-human connection. In real estate, a business built on relationships, that can be a problem. But what if you could use technology to build connections and work more effectively? Top coach Marnie Beauchamp says you can do just that with SMS videos. Here, she explains the benefits…
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Why 2022 could be your time to seize the day (and sell your rent roll)
Did you know that right now could be the ideal time to sell your rent roll or agency business? The Rent Roll Broker's Chris Goodway explains why.
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James Leslie: Overshare for market share
Cold-calling has always been a key prospecting strategy, but for some agents selling themselves to complete strangers just doesn't sit comfortably. James Leslie is one of those agents but, as he describes here, the advent of social media meant he could let potential clients peek behind the curtains into his agency and life outside of work.
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Kristen Porter: Changes are coming to privacy laws
A suite of changes is likely coming to privacy laws in the near future, giving consumers greater control over, and ownership of, their personal information, including a new right for individuals to directly take businesses to court.
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Simple, not easy: The five principles of agent success
Think back to the start of your career; all that learning on the job, all those mistakes that proved invaluable.
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Jet Xavier: The innovator mindset
Technology can be polarising and people's mindset towards it is usually either as an early adopter and innovator or as a laggard. Here, Jet Xavier examines what holds you back when it comes to new technology and how embracing it can help generate your more leads and more business.
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‘I Lost My Best Buyer!’ – The blame game
It’s Friday afternoon and I’m doing my rounds checking in on tomorrow’s auctions. A panicked agent picks up the phone and instantly proclaims, “Tim, I’ve lost my best buyer!”
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John Hellaby: Consumers want tech, but an agent’s role is vital
When it comes to the role of technology in the real estate industry, there are mixed views. While some believe its role will be to replace the real estate agent, Market Buy’s John Hellaby says the agent’s role will always be vital.
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Anton Babkov: A wellness strategy that works
With the complex nature of society today, all businesses should have a mental health and overall wellness strategy, Rex Chief Executive Officer Anton Babkov says. But, as he explains, it's not enough just to talk the talk, you need to walk the walk too.
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When is the right time to grow your business and take your career to the next level?
The opportunity for real estate agents to launch their own business and work for themselves is a goal that many work towards.
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The top 5 habits for maintaining peak sales performance
Top sales agents sometimes seem to have a super-human ability to stay at the top of their games, don’t they?
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Becoming the Michael Jordan of real estate starts with joining the right team
Over the past 12 months, 18 of Harcourts Coastal's top 20 agents have settled over $1M in GCI.
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Andrew Cocks: The countdown to polling day begins
For a relatively short election campaign, it feels like we have been bombarded by electioneering for months. Certainly, far more than the mere six weeks Scott Morrison has allotted from his Sunday visit to the Governor General at Yarralumla to May 21, the day we will go to the polls.
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Manos Findikakis: The three defining traits of the best in the business
Why is it two agents can operate from the same office, in the same market with the same tools at their disposal yet achieve very different results?
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Kul Singh: Partnering to create positive change
The world and real estate has changed a lot in the past two years, but as REA Group Chief Customer Officer Kul Singh explains, there's a lot to look forward to. Here, Kul outlines the group's increased customer focus and some exciting new projects and programs that are on the way.
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David Holmes: Long weekends don’t have to dampen auction opportunity
Three consecutive long weekends basking in Queensland’s invigorating autumn sun – that should be a highlight on anyone’s annual calendar!
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How to stand out in the real estate industry and increase your listings
With so many agents operating in the same areas, it is easy to get lost in the crowd. Potential sellers are continually targeted with marketing campaigns, and the need to stand out is more important than ever.
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Manos Findikakis: The key stages of business growth
Like any business, a real estate agency goes through different stages throughout its life.
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Doug Hutchinson: How to make sense of Big Data
Big Data has been a huge trend in the real estate industry in recent years. But data is worth little unless you can make it talk and apply it to your business to produce results that matter. Barry Plant Chief Operating Officer Doug Hutchinson explains the group has recently partnered with a start-up to do just that and, in one…
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