Elite Agent
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Spring cleaning your business: dust off inefficiencies and find hidden treasures
Spring is here! We’re all getting excited to get out of our trackies, off the lounge and throw on some cleaning music… No? Just me?
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How agents can dramatically improve their auction campaigns
The number one goal for most real estate agents when it comes to marketing a property, is to engage buyers.
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How to publish content marketing every single day without running out of ideas
In the real estate industry, you need to put your name in front of potential vendors all the time to create brand recognition and build trust.
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Nerida Conisbee: Construction cost crisis nears its end
Construction cost increases have been a major driver of inflation and a big problem for housing supply.
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Jimmy Burgess: 7 ways to master your focus for success
In an ever-shifting property market, knowing where to focus your energy can be the make-or-break factor for real estate agents.
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Jonathan Creek and Samantha McLean: How AI is transforming Australian real estate
Once upon a time, Artificial Intelligence was stuff of science fiction novels, but today it's increasingly part of the everyday real estate journey.
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Jet Xavier: The success trifecta
"Winning isn’t everything, it’s the only thing," the famous American football coach, Henry Russell Sanders once said.
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Justine Wilson: Why the living room is the hero of home styling
If your vendors are faced with budgetary constraints when it comes to home styling, don't fear, there are options.
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Sharon Fox-Slater: what happens when a real estate business makes a cyber attack claim
Last month, I wrote an article for Elite Agent looking at the impact of cyber attacks on real estate businesses and how agents can ultimately safeguard themselves and their data with the right insurance.
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Mark McLeod: Make sure you’re open for business
The State of Origin night in Queensland is big, and the famous Caxton Hotel knows it.
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Darren Krakowiak: Stick to the plan to achieve success
The connection between sport and business isn't new. However, I was so engrossed in the AFL season this year, that the link has now become stronger for me.
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Trina’s test: Bridging the gap between landlords and tenants
Trina Jones is on a mission. Just eight weeks into her role as NSW's first rental commissioner, Trina is crystal clear on one thing - she wants to foster a better balanced, more mature rental sector, where all parties work together.
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Attrition Vs growth: The property management equation you must know
Loss rate, churn rate, attrition rate. None of these are sexy terms for property management business owners, but they are an everyday reality and you really need to know yours.
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No, the RBA review won’t mean handing the bank’s decisions to part-time outsiders
Misinformation is circulating about recommendations concerning the Reserve Bank board made by the RBA Review, of which I was a member.
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Nerida Conisbee: Will house prices drop now that supply is increasing?
House prices have been rising across Australia since the start of the year.
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Redefining commercial real estate: How Peter Vines achieved a 58 per cent sales surge in a year
Peter Vines has a vision. Not just for how he wants to grow his business, but for how he wants to get there.
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Innovation or implementation? The one characteristic that connects the best
When it comes to innovation, the real estate industry can mostly be divided into two camps: those businesses that don’t innovate enough and those that spend too much time innovating in the wrong way.
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What to do and say when a client doesn’t want to pay
“Your fee is too expensive.” It’s a phrase many in the business arena have heard multiple times, and for real estate agents, business development managers and property managers, it’s no different.
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Ellen Bathgate: How proactive feedback could save your client relationships
Do you have unhappy landlords sitting silently in your portfolio, waiting for you to make one little mistake before they take their management somewhere else?
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Anne Crarey: Why psychological safety is your agency’s secret weapon
I landed my first job in property management almost 25 years ago.
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The Elite Retreat experience: Takeaways on navigating the future of real estate
Over the years, I’ve attended countless real estate events and as a result, I'm fairly well placed to assess the value of each.
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Shane Kempton: Putting ‘be, do and have’ in the right order
This is not an article about setting goals! It's way more important, or dare I say, more valuable.
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Three ways to say thank you (and why it’s so important)
Saying thank you to someone is a pretty simple thing that can mean so much - and it just so happens that International Thank You Day is celebrated on the 11 January each year.
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Karyn O’Dea on supreme customer care, investing in your business and prospecting competitors’ sales
Most agents know, that more touchpoints equals more sales, but Karyn O'Dea from Ray White Robina has taken this to the next level by building a business that is a part of the community and reaches prospects 17 times each year.
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Zoe Saldana’s Beverly Hill home is out of this world
Zoe Saldana, celebrated for her roles in blockbuster films like Star Trek, Avatar, and Guardians of the Galaxy, is selling her Beverly Hills home for US$16.5 million.
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Australia vs world: The rental affordability gap
With rents surging post-pandemic across Australia and a lot of discussion around who should provide rental properties, it is timely to have a look at how Australia compares to the rest of the world for rental affordability.
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Ask Jo: What steps can our PM agency put in place to maximise personal safety?
As a property management business owner, you cannot simply assume that your team are safe while they are working.
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Bianca Denham: Why your metrics matter in a shifting spring landscape
As a southern-state resident I, like many of my compatriots, am incredibly excited about spring.
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Hannah Gill: Breaking down barriers to set tenants up for success
Australia is an incredibly multicultural and diverse society, which is one of the reasons it’s such a great place to live!
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How to use auction to win more listings
It’s no surprise that the leading performers in nearly every marketplace across Australia are auction listing agents.
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Australian homes valued at more than $10 trillion again
The total value of Australian homes has again jumped above $10 trillion, after rising $325 billion in the June quarter.
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Innovation ahead: Pontem has joined The Agency
Pontem, an innovative agency that uses a digital immersion suite to market and sell projects in Victoria, has joined The Agency.
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Caroline Bolderston: The fear of following up
Real estate sales can be a tough and competitive field, and following up with a prospective buyer or vendor can feel like putting yourself out there for potential rejection.
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Get your real estate stories in the news: 5 ways to woo journalists (including us!)
It’s an age-old question and one I’ve been asked a lot lately - “How can I get my story in Elite Agent/the media/the news?”
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Shane Kempton: How to step from the comfort zone to the courage zone
We’ve all heard the saying, “Reward for effort”. It sounds pleasant and straight forward enough, doesn't it?
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