Elite Agent
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Women changing the face of PropTech in Australia
The PropTech industry in Australia is undergoing a fundamental change with the number of women launching startups on the rise.
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How honesty in advertising is paying off for one Melbourne real estate agency
Forget “This house has good bones”, the signboard out the front of a MATTHEWS. listing is much more likely to say “Makeover or bulldozer? This one’s a real 50-50”.
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Samantha McLean: How to build your personal empire without hiring a single human
AI has been transforming many aspects of our work and life, and we can expect this trend to accelerate in the future.
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Harcourts Signature opens office number five
Harcourts Signature has become synonymous within Tasmania as one of the most trusted brands in real estate. Now, this success is set to continue with the opening of office number five: Harcourts Signature New Norfolk.
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Sustainable and cost-effective autumn styling
As we head into the cooler months, it’s time to spend more time indoors. To kick off autumn, leading property stylist Justine Wilson provides her sustainable and cost-effective ways to refresh interior spaces to ensure they are both cosy and inviting.
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Jimmy Burgess: why comfort is a killer
Comfort is the enemy of growth according to top US real estate agent and coach Jimmy Burgess.
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Bianca Denham: why agent energy matters more than ever
What I have loved about this industry since the first moment I learned about it, is that success is attainable.
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Perfecting your prompt writing for ChatGPT, Midjourney and other AI generators
Generative AI is having a moment. ChatGPT and art generators such as DALL-E 2, Stable Diffusion and Midjourney have proven their potential, and now millions are wracking their brains over how to get their outputs to look something like the vision in their head. This is the goal of prompt engineering: the skill of crafting an input to deliver a…
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Caroline Bolderston: three steps to clearer thinking
Every day I see the impact thoughts have on agents, and as a coach it’s often the place I spend the most time supporting, guiding and strengthening. And the most amazing thing about thoughts? We have 100 per cent control over them. Everything starts with thoughts. You know what it’s like when you wake up…
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Ready for take-off: how Zali Reynold’s marketed a property with a plane on the roof
Some agents might be hesitant to know how to market a family home with a crashed plane sitting on the roof of its detached studio, but not Zali Reynolds. The Shelter Real Estate leader knew exactly what to do when she listed the quirky, five-bedroom, three-bathroom home in the Melbourne suburb of Ashburton. “We got ourselves organised pretty far in…
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Lisa Pennell: Uprooting unconscious bias and providing opportunity
As we celebrate International Women’s Week it’s a timely reminder for us all to keep an open mind and consider how unconscious bias affects women in the real estate industry.
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The simple fixes clients can make to help their listing stand out
It's an age old problem: You want your sellers to do everything they can to make their property stand out, but you don't want them to overcapitalise and risk losing money. Getting the answer right is even more important in a slowing market.
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Manos Findikakis: what gets measured gets done
Right from the day we’re born, we give meaning to measurements, keeping track of pretty much everything we do and achieve.
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International Women’s Day: What it means to the real estate industry
To celebrate 2023’s International Women’s Day, we spoke to some of the most inspiring and influential leaders in the real industry to find out how real estate has changed in recent years, what needs to be done better and their advice for women starting out in the industry.
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Tim Duggan’s Cult Status: Five ideas that’ll help your business stand out
In his book Cult Status, Tim Duggan explores the strategies that businesses can use to create a loyal following of passionate fans.
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Going above and beyond: housing the Brady Bunch
Going “above and beyond” to help her tenants find a home or settle in once they’re there isn’t something unique for Monique Fildes.
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Sharon Fox Slater: under pressure – the impact of cost-of-living on landlords and tenants
It’s not nice to say, but between high inflation and rising interest rates, making ends meet is becoming an ever-burgeoning problem for many households.
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Jack Henderson: building a brand through engaging content
When Jack Henderson left school, becoming a buyers ‘ advocate wasn’t on his radar.
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Thomas McGlynn: The CEO Mindset
In the first edition of this exclusive quarterly series, Thomas reveals key strategies, tips, and mindset shifts to help you level up in 2023.
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Manos Findikakis: embrace the lead generation basics
The reality is lead generation is a career necessity, but it is not a complex science, and often it’s as simple as seeing opportunities that are right in front of you, each and every day.
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Nerida Conisbee: housing construction not keeping up with population growth
Australia’s population growth increased by 290,000 people in the 12 months to June 2022 and this rate of increase is expected to continue to increase this year.
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Cara Faulkner: 6 steps to create a Facebook strategy that works
When they say you need to be on Facebook, it’s true. As the world’s largest social media platform, it has more active users than any other channel. No doubt some of these users are real estate prospects looking for an agent like you.
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How these PMs are tackling the tough rent rise conversation
Raising the rent can be an emotionally fraught process at the best of times, let alone during a cost of living crisis. But there are steps you can take that'll make the end outcome easier for both tenants and landlords, according to Spruce Real Estate founder, Alana Spruce and the leader of Best Nest Property Management Alison Hatch.
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John Hellaby: the secret to work/life balance
Over the past 10 years, the answer to every problem in real estate has been “work harder” – but if we look at the truly successful agents, they’re not working harder, they’re working smarter.
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The science of real estate: how to find your groove
The 5am club, the 9am call list and ‘win the morning, win the day’ - Chances are you’ve heard each of these sentiments once or twice in your career but does that mean they’re right for you?
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Madison Sutton: how to ace social media and build a global following
Madison Sutton has had a meteoric rise in real estate.
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5 things real estate agents can do with ChatGPT
ChatGPT is the AI tool taking the world by storm, and the real estate industry is no exception.
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Melina Cruickshank: driving new business
REA is continuing to invest in our fast-growing Agency Marketplace.
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Digital Live Charity Ride: the ride that changes lives
We know real estate professionals are a philanthropic bunch, but perhaps none more so than those who take on the tough 500km Digital Live Charity Ride in Thailand. Since 2019, more than $1 million has been raised for Hands Across the Water, a charity that provides education and shelter to some of Thailand's most vulnerable children. Here, founder of the…
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Zoom open homes tell the real story behind your listings
Zoom is a powerful tool in the real estate industry, as it provides agents with a unique opportunity to bring the open house experience to life.
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Generative AI: The rise of the machines
While the real estate industry has always been accustomed to change, the arrival of generative AI is already making enough waves for commentators to consider its inception a game changer in so many different areas of the property community.
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Nerida Conisbee: solving Australia’s rental spiral
We need more rental properties. The problem is that the group that funds most of them isn’t too keen on supplying more right now.
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10 AI-powered strategies for commercial real estate agents to grow their business
By now, you probably already know that ChatGPT is a chatbot program that uses natural language processing technology to generate responses to user input.
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Manos Findikakis: move past the organised chaos into dollar productive activity
We’ve all been there… the workday starts with the best of intentions but quickly gets derailed by organised chaos.
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Privacy laws: things are about to change
Privacy has always been an important issue but never more so than since big businesses like Optus and Medibank were targeted by hackers in 2022, resulting in the public release of thousands of customers’ personal information. As a result of the backlash, new changes have been introduced in the Privacy Act 1988 which can have serious impact on business owners,…
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