Elite Agent
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Manos Findikakis: why motivation is for amateurs
Ah motivation. It's like a secret driver that allows you to get the job done, effortlessly move around any obstacles in your way, and make real progress, no matter the task at hand.
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Jason Scott: what makes quality real estate content
Agents need to turn themselves into trusted experts on the economics of the property market to garner more media coverage to help build their brand, a leading News Corp Australia executive says.
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Samantha McLean: 33 ideas for real estate agents to grow your database and win more listings
Ask most real estate agents what their most common goal is, and they’ll likely give you the same answer: Lead generation and building a database that will generate listings and sales long into the future.
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Michelle Bowden: how to speak elegantly
When it comes to persuading the people around you, you may not know there are four main persuasive types - the Wise Owl, the Commanding Eagle, the Friendly Budgie and the Captivating Peacock.
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Pancho Mehrotra: leadership lessons from Ted Lasso
“There are no bad teams. Only bad leaders,” - Jocko Willink and Leif Babin.
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4 tips to better prepare for an open home
Despite the introduction of new technology like video tours, there’s no questioning the importance of a traditional open home.
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Samantha McLean: how to create a lead magnet that brings in new clients (for real estate agents)
One popular way to get people into your marketing funnel (read: database) is to create a lead magnet and promote it on paid platforms (like Facebook).
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Manos Findikakis: If I were to start in real estate again…
One of the things I’m often asked by agents who are new to the industry or looking to take their career up a notch is where should I begin?
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Haesley Cush and Matt Lancashire: how to create a successful partnership
For years, real estate was largely considered an industry where, if you wanted to succeed, you flew solo. But in more recent times, some of the top-performing businesses have turned that model on its head and have not just succeeded, but soared, with a partnership model.
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Kristen Porter: how to know you’re legally covered
Despite most real estate agents understanding the importance of legal protection, it’s easy to push it to the side and dump it in the too-hard basket. O*NO Legal founder and legal strategist Kristen Porter explains why that’s a bad idea.
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5 ways to increase the price of a property with furnishings
With recent interest rate hikes and widespread reports of property prices stalling, property stylist Justine Wilson has shared her tips to increase the final price a property by as much as 20 per cent.
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Market doom and gloom? That’s fake news: John Hellaby
There’s been plenty of doom and gloom in the media lately when it comes to the current state of the real estate market. But Market Buy CEO John Hellaby says it’s time to put an end to the ‘fake news’.
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10 ways to turn your mobile into a time saver at work
I don’t know about you, but I have been guilty of wasting too much time on my mobile.
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Shaken, not stirred – Is your business Bond-ready?
Cast your mind back to the late 1980s and a business deal that has gone down in Australian folklore.
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Rita Yousef: understanding the fine print
This case involved a tenant (Mr Hudson) who suffered a severe laceration when he fell in the shower on 14 May, 1996.
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Adapt or accept the consequences: Why we need to ask better questions and work together for a better industry
At the same time as a large chunk of the Australian real estate industry has re-established its usual 'migration' patters (read: European summer holiday), there are about 40,000 humpback whales also on their annual swim along our eastern coastline.
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Manos Findikakis: how dollar-productive are you really?
The thing about a real estate career is that it can involve some pretty varied roles.
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Tim Lawless: know your market and understand the stats
Australian consumers have grown to be exceptionally savvy when it comes to researching the property market. Not a day goes by when there isn’t an article in the local paper reporting some aspect of the property market, and information providers like CoreLogic make researching the local marketplace much easier for the average buyer, seller or investor.
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Insurance claims: What’s the hold up?
When things go pear-shaped at a rental, you want to get it sorted quickly. But while there are steps you can take to make the claims process easier, there are factors at play beyond the control of you or the landlord’s insurer that could see those claims held up.
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Method in the madness: how and when to use a quirky marketing campaign
More than ever, agents are turning to quirky marketing videos in a bid to catch buyers attention and generate top dollar for their vendors. Kylie Dulhunty spoke with three agents about why jumping in pools and wakeboarding on rivers works.
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Team blossoms as part of global brand
After 20 years in the business, Anthony Ward knows the Adelaide real estate market like the back of his hand.
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How we sold it: Balfour Place
It's no mean feat to sellout a luxury apartment development in just three days. But that's exactly what happened when Balfour Place hit the market. Developer Third.i said the secret behind the success was a high impact print advertising campaign that zeroed in on its target market and use high-end marketing assets such as gloss wraps on some of Australia's…
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In the winning zone VS risky business? How different to the competition are you, really?
Whether pitching for new business or tidying up your social media profiles, a crisp, unique selling proposition (or USP) can make all the difference. But if, like many other agents, you use 'passion' and 'trust' as your significant differentiators, is it all that unique?
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Claudio Encina: Become the hero in a changing market
Many vendors believe their situation is unique, yet everyone wants a solution that is proven to work to ensure they get the best price for their home.
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Tim Snell: Taming a ‘crashing market’ with a stoic mindset
First, the market booms and house prices are running away from us all. Next, prices are crashing and interest rates are going to cripple us all. The one thing we know for certain is that "this too shall pass" and whatever happens next in the market will no doubt have a new angle for concern.
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Collaboration the secret to success for Agents + Co
For real estate agents, the question "Why leave the franchise model?" is as old as time itself. Here, Directors Nick Papas and Eleni Roumanous discuss their decision to start Agents + Co, the lessons they've learnt from their six months outside of the franchise model, and what '+ Co' means going forward.
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Mark McLeod: Great challenges create great opportunities
Mark McLeod explains what you can do to ensure you come out on top of the latest market cycle.
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Leadership panel: The tech that agencies can’t live without
The real estate industry has a wealth of technology at its fingertips, but what works in practice and how does it serve an agency’s needs? We put that question to our leadership panel, who offered an insight into the technology they use every day, and how they assess what’s likely to work for their organisation. Michael Choi – Area Specialist…
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Effortless conversion: Here’s how – through marketing that’s useful to your customer
Marketing is the process of helping potential customers find your business or service. We know people don't buy and sell homes continuously, so the process of hiring an agent frequently beings before the customer is even ready to make contact.
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The continual push for productivity and efficiency – is there a downside?
In the push to be more productive and more efficient could your business be rapidly hurtling towards irrelevance?
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Meet Andi: the ‘silent employee’ helping agencies serve more clients and reduce stress levels
At property management specialists Leah Jay, there’s an outstanding team member who tops the employee of the week charts time after time.
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2021 AREAS: Key 2 Sale wins Wellbeing Initiative of the Year
When Gail Richards started Key 2 Sale in the rural South Australian city of Mount Gambier, she knew what kind of agency she didn’t want to create. At the time, Gail was a real estate professional with about 14 years of experience, and she’s the first to say she felt a little disillusioned by the churn and burn nature of…
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The underdog mindset: Why urgency and hunger are friends not foes
One of the best pieces of business advice I ever heard was from billionaire venture capitalist and leader of Sequoia Capital, Michael Moritz.
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History doesn’t always repeat itself when it comes to property investment
There's an identical warning in the fine print for every investment or superannuation product: "Past performance is not indicative of future results".
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Andrew Cocks: Challenging time to be in government
Thomas Jefferson is quoted as saying, “The government you elect is the government you deserve”.
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