Elite Agent
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Why word of mouth metrics matter
Word of mouth referrals are important to any business but probably none more so than those in the real estate industry.
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Casey Laulala’s reinvention from All Blacks centre to rising star of real estate
“Discipline, focus, doing the ‘one-percenters’ … all that sticks with you. Now, it’s about translating those habits into real estate.”
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Weekend auction round-up
Melbourne and Sydney lead the auction activity but showed softer clearance rates of 64.9% and 63.4%.
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You had me at ‘Hello’… but let’s talk about ‘Show Me the Money’ and real success
Katrina Tarrant discusses how Jerry Maguire and the Rubik’s Cube offer valuable lessons for real estate success.
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REA Group Excellence Awards winners announced
REA Group last night celebrated the best of the best in the property industry at its Annual Excellence Awards gala in Melbourne.
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Caring for our industry’s unsung heroes
Property management can be thankless but business owners know the value of a great property manager.
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The Agency sees sustainability marketing vision come to life
National real estate brand The Agency has launched a sustainability marketing initiative in a move that sees the listed company use its unique model to respond to calls from property partners and consumers to be more environmentally conscious.
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Million-dollar suburbs with potential for growth
Propertybuyer and Hotspotting reveal Australia’s next million-dollar suburbs, spotlighting top areas with prime potential for long-term capital growth.
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End of year insurance check: Are you ready for 2025?
As the year comes to a close, you're probably looking forward to some well-deserved time off over the holiday period.
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How I Sold It: Digital marketing brings buyers to Coronis’ Caboolture listing
It’s not too long ago that buyers would hike to their local real estate agency on a weekend to look at the properties for sale in the window.
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Stand out in a sea of sameness
In a crowded market full of agents and brands, standing out isn’t just nice — it’s essential.
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They need to know you to choose you
Your must-do marketing channels for clients to get to know you: social media, emails, SMS, and yes, letterbox drops.
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Million Dollar Listing New York’s Kirsten Jordan shares her secrets for real estate success
Kirsten Jordan, the luxury real estate powerhouse on Million Dollar Listing New York, has carved a path in one of the world’s most competitive markets. Here's her advice to fellow agents.
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What agents need to know about managing short-term rentals
When some agents think about short-term rental accommodation, they see all the extra work associated with high-volume guest turnover. Others see opportunity.
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Key opportunities for agents as buyer behaviour shifts: REA survey
The great Australian dream of home ownership is alive ... but it's evolving.
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RBA Rate cut unlikely as market adapts: insights from industry leaders
As the Reserve Bank of Australia (RBA) is currently meeting to discuss monetary policy, expectations for an immediate interest rate cut remain low.
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Agents seeing uplift in views and enquiries with Domain’s AI targeted socialmedia property listings
Agents taking advantage of Domain’s recently introduced Audience Boost feature are seeing a 23% uptick in listing views on average.
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First timers vs seasoned tenants
Young people make up a significant portion of the rental market in Australia, but are they being treated fairly?
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Evan Yousif and Con Pedis launch Harcourts Roxburgh Park
Two experienced agents team up with marketing expert to open new Harcourts office in Melbourne's north.
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How I Sold It: renovations and digital marketing equal winning formula
When Candice Cattell listed the penthouse on Sydney's Northern Beaches she knew she had a gem on her hands - she just had to convince buyers of the same.
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Japan’s abandoned homes spark viral trend yet pose investment risks
As Japan faces a growing number of abandoned homes, known as akiyas, content creators are finding viral fame by buying and renovating these cheap properties.
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Should you ramp up your lead generation campaign during school holidays and Christmas?
One of the most debated topics among real estate professionals is whether to increase marketing efforts during school holidays and the Christmas season.
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What is the Great Aussie Dream now?
The “Great Australian Dream” has changed. Once dominated by the ambition to own a home, today’s ideal centres on leading a life free from financial pressure and a focus on well-being.
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What’s your sales mode?
Which salesperson are you: The Beggar, The Persuader, The Befriender or The Selector?
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Why agents need to ramp up their social media game
Industry experts Steve Carroll and Melanie Hoole explain why authenticity, strategic content, and paid advertising are game-changers in real estate marketing
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AI and ChatGPT is transforming the buyer’s agency sector
AI is making waves across various sectors, and the buyer's agency property industry is no exception.
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3 tips for mastering client engagement using Generative AI Tools
Discover how real estate agents can enhance client engagement and boost sales using AI tools like Crystal Knows and DISC profiling techniques. Learn effective sales strategies tailored to different buyer personas, plus tips on automating responses and analyzing client feedback
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FLK It Over gets NSW agents VOI compliant
FLK It Over, a digital platform is revolutionising how real estate professionals manage their agreements.
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Do ‘nice agents’ finish last?
Being likeable is important, but Andy Reid, renowned auctioneer and real estate expert, points out that "nice agents" often fall into the trap of appeasement.
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How I sold it: from contract collapse to digital win
Julie Hodgson has had some tough sales in her real estate career, but perhaps none more so than 6 Blackbourn St, Granville.
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From commission houses to Melbourne’s best-selling agent under 30
From growing up in a commission home to being named in the Herald Sun’s Best-Selling Agents Under 30 list, Ozan Kanbur has come full circle.
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Jessica Cao’s auction success
Ray White Head of Performance and Recognition Bianca Denham recently sat down with Chairman’s Elite agent Jessica Cao from Ray White Upper North Shore, Sydney to talk about the secrets of her success.
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Australia faces record low housing affordability, new report reveals
Australia is experiencing its worst housing affordability crisis on record, according to the PropTrack Housing Affordability Report for 2023-24.
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The 10 habits of highly confident real estate agents
Confidence is a game-changer in real estate, both for our personal success and for how clients perceive us.
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Dutton’s $5 billion plan to solve housing crisis
Opposition Leader Peter Dutton has announced a $5 billion Housing Infrastructure Program, aiming to fast-track the construction of up to 500,000 new homes if the Coalition wins the next federal election.
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