Elite Agent
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Tara Christianson: Online branding and marketing
Tara Christianson will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au.
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Wired, weird and wonderful at CES
A smorgasbord of gadgetry, gimmicks and grand new technology, CES has just concluded in Las Vegas. Showcasing everything from the latest smart home tech to robots, computers and so much more, this year the line-up of prototypes, concepts and real products was as awe-inspiring as ever. So without further ado, tell Siri to silence all…
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Hungry, humble and smart: how Upstate gives customers a five-star experience
When experienced agents Pete Mosedale and Lachlan Yeates decided to start their own real estate brand, it wasn’t a move they took lightly. For 15 years they had enjoyed the comforts of a franchise system, appreciated the support provided, and valued the strength of a network. “It was the right time in the market,” Pete…
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Chris Helder: useful belief and the human factor
Chris Helder will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your background?My background is in real estate. I was an agent. I have been a speaker and training real estate agents for 18 years. My life has been working and helping develop Australian salespeople and property managers and leaders within Australia.…
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Stamp duty: A bad tax that has to go
You have to look long and hard to find a notable figure who had a good word to say about taxes. One such person was US Supreme Court Justice Oliver Wendell Holmes Jr who in 1927 declared, “Taxes are what we pay for civilised society”. There’s plenty of truth in that statement, but who pays and how much is a…
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Fiona Blayney: Balancing tech and the human touch
Fiona Blayney will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your primary passion in the real estate industry? I enjoy the work I do with my coaching clients to positively impact their businesses. I suppose you could say I’m passionate about people, property, purpose and potential. What topic(s) will you be…
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The social media switch
While Instagram and Facebook are usually the go-to social media platforms for real estate, here are four reasons to ditch them in favour of LinkedIn in 2020. 1. Organic reach on Facebook and Instagram is dropping, but LinkedIn is risingFacebook and Instagram have well and truly become ‘pay to play’ social media platforms with organic reach dropping to as low…
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A new direction
If you visited Direct Connect’s stand at AREC this year, you would have noticed something different. While other real estate related companies had branded pens, keyrings and mugs, the moving services company hadn’t produced any merchandise to give away. In a market where competition is increasing, and brand awareness is as important as ever, you’d…
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3 lessons I learned from becoming bankrupt at 24
At the age of 24, I declared myself bankrupt. I was a young real estate agent with a shattered ego. All of the success I had created vanished overnight. So how did I end up in this dark place? A series of choices and beliefs about myself led me to this place. And there are three important lessons I learned along…
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Valentina Borbone: Marketing to millennials
Valentina Borbone will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Valentina, you have clients with all types of marketing needs; what do you enjoy most? My passion is helping people who need help in the digital marketing space but don’t necessarily understand all the jargon that seems to go with it. I like…
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The most popular keywords to sell a listing
When agents list a property on a real estate portal do the words used make a difference when trying to make the sale? Are these keywords designed to impress the potential buyer or should they be targeted towards what a buyer actually wants? Well, it turns out these questions have been answered by Point2Homes in the US, who analysed over…
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Push past the plateau
A logical path often leads to an illogical outcome. What does that mean? Let me explain. Our rich industry data shows a high percentage of agents will plateau in their fourth or fifth year in the industry. This is where the illogical outcomes start. Logically, a business that has been in the market a while should be growing. You would…
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Cameron Kusher: International Markets
Cameron Kusher will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Cameron, what’s your area of speciality? Residential property is more my speciality (than commercial or other forms of real estate), as is blending economic and demographic trends with what we see in our data, and more specifically on housing. What topic(s) will you…
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7 tips to launching your own proptech startup
Proptech is a word on everyone’s lips and no doubt will change the way the property industry operates. Since 2011, there has been over USD$300 million in funding invested into Australian real estate technology, according to a report from Unissu, which highlights just how big the sector is becoming. Proptech covers a whole range of different segments of the real…
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Six expert tips for working from home
Working from home, or ‘remotely’ is becoming a very popular option in the workforce today with many companies offering their employees flexibility and freedom to manage their workload. Whether you’re planning to work from home full-time or occasionally, here are some useful tips for making the most out of your time. 1. Get energisedTo ensure you have a productive day…
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Daring to dream
Real estate is an industry where anything can happen. I didn’t truly understand the depth and breadth of the industry until I joined the Harcourts business last year. Coming from a family who actively purchased and invested in property, I had a deep interest in real estate from the outset. To pursue a dream of working in real estate, you…
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AI and the bottom line
With the introduction of Artificial Intelligence in business comes the challenge of what to do with the humans no longer needed. When it comes to supporting businesses, often we talk with clients about the best course of action for them. Perhaps surprisingly, it isn’t all about immediate bottom-line gain. According to the World Economic Forum Future of Jobs Report 2018,…
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Julie Masters: Lead Nurturing
Julie Masters will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Julie, influence is such a fascinating topic – what about your work do you enjoy most? I love working with people to help them stand out in their space. Most people have a lot of expertise and are really incredible at what they…
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Auctions kick up a gear
Auction activity almost doubled this week as the capital cities kicked up a gear following the traditional Christmas slowdown. CoreLogic reported 1122 homes went to auction at the weekend, effectively doubling last week’s total of 625. Higher volumes also equated to higher clearance rates with a preliminary national rate just shy of 70 per cent.…
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Standing out from the crowd
Being a property manager, leader or a business owner might seem overwhelming at times. There is so much competing information, content and choices to be made. It can be hard to know where to start and what to prioritise to get the best outcomes, stay relevant and keep our clients happy. There are five key areas we need to consider…
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How to successfully target expired listings
Q: I’m looking at targeting expired listings. What would be some strong cut-through questions to ask? A: How do you get the expired or withdrawn listing’s attention? Take the time to strategically think about using a 10-second impact message. To maximise your outcome from a phone call or door knock, you need to get the prospect to stop and think.…
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Greg Braun: local and global trends
Greg, what’s your area of speciality? My speciality is consumer trends, whether they be global or local – and often the two go hand-in-hand. So what I try and do is understand what we’re seeing in consumers in real estate and understand the wider narrative around why they might be thinking that way or why…
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Home is where the heart is
Holly Komorowski wouldn’t be where she is today without a couple of chooks, a lot of heart and a Nike “Just Do It” attitude. Synonymous with innovation in Canberra’s competitive real estate market, Holly has won the 2019 Gold Area as Agent of the Year at the Annual REA Excellence Awards. Taking out the top gong at the industry’s night…
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Andrew Winter: Supply and Demand
Andrew Winter will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Andrew, what is your main area of interest in real estate? Anything to do with residential real estate! Throughout my career and through media, I’ve dealt with just about everything, from new build projects to renovations to extensions, to developments and from…
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Good things come to those who wait
He who cannot obey himself will be commanded. That is the nature of living creatures.” – Friedrich Nietzsche If you think of elite sportspeople, famous actors, successful entrepreneurs and top real estate agents, what is it that they have in common? It is their ability to make a high-level commitment to a goal without getting an immediate reward, pleasure or…
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How to get paid what you’re worth
Right from the beginning, you’re on the back foot. “We’ve got three other agents coming to give us a quote, what’s your lowest fee?” The client has hit you with this before you have said anything, so what do you do now? Your perceptions, not to mention how you feel and what you think, have been influenced and all you…
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The BIG 5 questions you must ask yourself this month
To paraphrase Dr Joe Dispenza: “Unless you are driven by an exciting and compelling vision for the future, you will be at the mercy of your habits and routines of your past, making your life very mundane.” That’s great if you want more of the same, however, if you are sick and tired of being sick and tired of your…
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How do top-performing agents convert more leads?
The question of best practice in real estate towards seller leads has, until very recently, only been answered in anecdotes or personal stories. But new data now puts some quantifiable analysis behind the practices of top performers. It reveals that top-performing agents crush their opposition for three seemingly simple reasons. They attempt to contact every single one of their leadsThey make…
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Four tips for building greener homes at a better price
A leading builder has revealed his top four tips for creating more affordable ‘green’ homes with lower running costs in 2020. AJP Constructions owner Andrew Payton said the idea that homes with green credentials take longer to build and require a ‘sustainability premium’ was ludicrous. “It’s ridiculous that some builders attach a premium to making homes more sustainable,” Mr Payton…
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How to build a recurring revenue stream by changing your purpose
The brands and people that move any market are customer-obsessed. They put the customer at the centre of everything they do. The future of our industry is to realign our purpose rapidly. The sales pitch has driven our business models. Our purpose has been to maximise the saleable value of the asset at the point of sale. But what would…
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Top 20 locations house prices tipped to rise most in 2020
Tasmania is leading the way for median house price rises in 2020 – one of several locations across the country tipped to record a rise of up to $200,000, according to new research. The analysis by SuburbGrowth.com.au – part of the Select Residential Property Research Group (SRP) – identified the top 20 locations where median house prices are tipped to…
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Bushfires may intensify housing shortage
The bushfire crisis is likely to further impact the already tough housing market in regional Victoria, according to the REIV. Fierce fires continue to ravage Eastern Victoria, with over 75,000 private dwellings under threat. Meanwhile, locals will soon return to their homes and try and rebuild their lives. REIV President Leah Calnan said, with many homes impacted, a lot of…
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REA Group joins the global support of Australia’s bushfire relief efforts
As Australia’s bushfire crisis continues, REA Group is introducing relief initiatives to help provide assistance to those affected by the devastation. REA Group CEO, Owen Wilson said like all Australians, the REA had been shocked and saddened by the overwhelming impact Australia’s bushfires are having on local communities and the environment. “We know nothing can take away the devastation experienced…
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House prices close out 2019 with more strength
It was another strong month of house price growth in December, as the year-end rally stayed true to form across the country. Across the major capital cities, dwelling values increased by 1.2%, marking yet another solid monthly performance, according to the latest data from CoreLogic. Again it was Sydney and Melbourne leading the price increase,…
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How to attract new landlords in 2020
The end of the year gives most of us a chance to wind down and really kick into holiday mode, but the same can’t be said for many Australian renters and landlords. January is consistently the busiest time on realestate.com.au for renters. In fact, in January 2019 we had over 20 million visits to our rent section, according to Adobe…
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