TECH + SOCIAL Archives

Peter SchravemadeFebruary 20, 2023

Generative AI: The rise of the machines

While the real estate industry has always been accustomed to change, the arrival of generative AI is already making enough waves for commentators to consider its inception a game changer in so many different areas of the property community.

Darren KrakowiakFebruary 17, 2023

10 AI-powered strategies for commercial real estate agents to grow their business

By now, you probably already know that ChatGPT is a chatbot program that uses natural language processing technology to generate responses to user input.

Intelligent Reporting AssistantNews RoomFebruary 14, 2023

YouTube tips for real estate agents

As a real estate agent, it's important to utilise all the tools available to reach a wide audience and showcase your listings.

Imogen CallisterFebruary 6, 2023

Imogen Callister: How to stand out on social media

I speak to agents across the globe each day, and they ask me, "How do I get more followers and likes?”

Jack NeedhamNews RoomJanuary 20, 2023

Our favourite new tech ideas from CES 2023

The annual Consumer Electronics Show in Las Vegas was back with a bang this January, with no shortage of new tech ideas that could help give agents the upper hand.

Nick BrownJanuary 19, 2023

Nick Brown: Is that new technology really worth it?

In my career, I have seen our industry evolve from using two-way radios, typewriters with carbon paper, cameras with films we took to the photo store to be developed, and a microfiche machine for sales data.

Jack NeedhamJanuary 17, 2023

The social media accounts we’re following right now

Here's a selection of the social accounts we've been following over the break.

Cassandra CharlesworthPartner ContentDecember 21, 2022

The big PropTech trends of 2023

There’s a great saying that ‘constraint breeds creativity’ and we’ve certainly seen that in the real estate industry’s embrace of PropTech over recent years.

Kylie DulhuntyPartner ContentDecember 16, 2022

From new languages to smarter appointment setting, here’s what Propic’s AI service picked up in 2022

When you started 2022, did you think you’d finish the year with an Artificial Intelligence concierge with the ability to tell you who to call and when to call to secure your next vendor and listing?

News RoomDecember 13, 2022

Top 5 social media tips for 2023

You know you should be on social media as a real estate agent. Everyone says so.

Tom WallaceNovember 25, 2022

Seven ways PropTech can fix the skilled labour shortage

We are all aware of the skilled labour shortage facing Australian businesses, particularly with labour markets tightening in recent months.

Tiffany BowtellPartner ContentNovember 10, 2022

Tiffany Bowtell: What’s your cyber risk plan?

Working from home and outsourcing office tasks to overseas-based virtual assistants is here to stay in the real estate industry. But the practice is not without its risks.

Imogen CallisterSeptember 12, 2022

Imogen Callister: Don’t fall down the ‘scroll hole’

To say social media platforms can be a time-waster is an understatement. But they can also help you build your brand, generate leads and build relationships.

John HellabyPartner ContentJuly 11, 2022

Market doom and gloom? That’s fake news: John Hellaby

There’s been plenty of doom and gloom in the media lately when it comes to the current state of the real estate market. But Market Buy CEO John Hellaby says it’s time to put an end to the ‘fake news’.

Kylie DulhuntyJune 26, 2022

Leadership panel: The tech that agencies can’t live without

The real estate industry has a wealth of technology at its fingertips, but what works in practice and how does it serve an agency’s needs? We put that question to our leadership panel, who offered an insight into the technology they use every day, and how they assess what’s likely to work for their organisation. Michael Choi – Area Specialist…

Kylie DulhuntyPartner ContentJune 22, 2022

Meet Andi: the ‘silent employee’ helping agencies serve more clients and reduce stress levels

At property management specialists Leah Jay, there’s an outstanding team member who tops the employee of the week charts time after time.

Leanne PilkingtonJune 14, 2022

Leanne Pilkington: A technology testing strategy that works

Taking advantage of new technology means having an open mind to its possibilities, and not dismissing it before its potential is known.

Kylie DulhuntyJune 10, 2022

Mass personalisation: How to know what your market wants and deliver

Most agents know it can be a fine line between using technology to reach more clients and aid productivity and that which stifles personalisation and nullifies the human touch. In Transform XII, we explored the possibility of using technology to personalise communication, build strong relationships and keep it low cost. Here are some of the takeaways.

Ellen BathgateJune 8, 2022

Ellen Bathgate: The age of automation

There's good and bad in everything, including technology. It can save you time but it can also hinder progress in your business if not used the right way.

Cassandra CharlesworthJune 7, 2022

Gadgets, gizmos and game-changing tech at CES

Flying taxis, colour-changing BMWs and sensational technology that immerses you in the metaverse… It was all on show at CES 2022, and as Cass Charlesworth writes, some of it has applications for real estate. If there’s one annual event that offers a window into the future, it’s the Consumer Electronics Show in Las Vegas. Packed full of innovative gadgets, game-changing…

Nerida ConisbeeMay 31, 2022

Flying cars, driverless cars and the rise of electric vehicles – what does this mean for property?

While I can't quite imagine arriving at work in a flying car in my lifetime, it may in fact be a reality in the not so distant future. There are currently hundreds of companies working on flying cars, or the less catchy term eVTOLs (electric vertical take off and landing).

Partner ContentKristen PorterMay 18, 2022

Kristen Porter: how to avoid social media pitfalls

Real estate is highly regulated. But while most talk around regulation centres around trust accounting or licensing, marketing legislation is equally as important. Here, O*NO Legal founder Kristen Porter shares the answers to some important questions.

Cassandra CharlesworthMay 17, 2022

Welcome to the Metaverse: What it is and why it matters to real estate

Snoop Dogg’s buying there, Ryan Serhant’s selling there, and now the world’s biggest social media company has rebranded to incorporate its name. But what exactly is the Metaverse, and why should the real estate industry pay close attention to its increasing fame?

Kylie DulhuntyPartner ContentMay 6, 2022

The future is now: What Artificial Intelligence means for your business

Do you remember sitting down to watch The Jetsons as a child and marveling at the intelligence, empathy and problem-solving skills of Rosey the robot?

Hannah GillApril 28, 2022

Hannah Gill: Giving technology the red or green light

We’ve all heard the saying, ‘If it ain’t broke, don’t fix it’ but how do you decide what tech stays and what tech goes in your business? Hannah Gill examines this conundrum as well as what you need to consider when introducing brand new PropTech to your team. From examining the employee and customer experience, cost and the ability to…

Jet XavierApril 27, 2022

Jet Xavier: The innovator mindset

Technology can be polarising and people's mindset towards it is usually either as an early adopter and innovator or as a laggard. Here, Jet Xavier examines what holds you back when it comes to new technology and how embracing it can help generate your more leads and more business.

John HellabyPartner ContentApril 22, 2022

John Hellaby: Consumers want tech, but an agent’s role is vital

When it comes to the role of technology in the real estate industry, there are mixed views. While some believe its role will be to replace the real estate agent, Market Buy’s John Hellaby says the agent’s role will always be vital.

John KnightApril 20, 2022

John Knight: New ways of working

There's no doubt the advent of the global pandemic forced businesses to adopt new ways of working. Here, John Knight examines five ways moving to the cloud saves you both money and time.

Kylie DulhuntyApril 13, 2022

How to make it on TikTok as a real estate agent

When you think of social media platform TikTok, images of teenagers doing funky dances come to mind. And while that's one category of content on the increasingly popular app, real estate is swiftly gaining a large following. Kylie Dulhunty did some research and spoke to two agents generating listings, sales, followers and likes on the platform, to find out how…

News RoomApril 6, 2022

Aimee Ralph: How to grow a start-up using email

With new PropTech released all the time, it can be tempting to push that which is tried and tested to the side in favour of newer options. But, as Openn's Marketing Manager, Aimee Ralph explains, email can still play a starring role in your marketing campaign if you follow a few key rules.

Doug HutchinsonApril 5, 2022

Doug Hutchinson: How to make sense of Big Data

Big Data has been a huge trend in the real estate industry in recent years. But data is worth little unless you can make it talk and apply it to your business to produce results that matter. Barry Plant Chief Operating Officer Doug Hutchinson explains the group has recently partnered with a start-up to do just that and, in one…