TECH + SOCIAL
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The tech platforms that will change your results
Real estate is changing rapidly, and it is often difficult for agents to keep abreast of what’s new, what’s hot and what’s not. I’ve been in the PropTech world for a few years and have taken a keen interest in this space. I’ve watched many applications come and go, but it’s the ones that stick around that you need to…
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Wired, weird and wonderful at CES
A smorgasbord of gadgetry, gimmicks and grand new technology, CES has just concluded in Las Vegas. Showcasing everything from the latest smart home tech to robots, computers and so much more, this year the line-up of prototypes, concepts and real products was as awe-inspiring as ever. So without further ado, tell Siri to silence all…
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Real Estate in 2020: It’s all about the follow up
From long buying cycles to complex negotiations, a lot has to happen before you can seal a real estate deal. Maybe that's why most real estate agents have trouble keeping up. In fact, according to MarketingSherpa, 79% of marketing leads don’t convert into sales due to a lack of lead nurturing. This sobering statistic points…
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We’re more connected than ever, but are we better off?
Motivational speaker Jim Rohn famously said, “you are the average of the five people you spend the most time with”. It’s a saying my team has heard me say more times than they can count. The people we spend the most time with shape who we are. They affect our way of thinking, our self esteem and our decisions. While we may think…
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Together with technology
One day, in the not too distant future, instead of booking a photographer you might find yourself launching a flying drone into a property. It will scan the house in a few minutes and allow you to upload three 3D portal images directly to realestate.com.au. Maybe it won’t be you who does the launching. Maybe you’ll post the drone to…
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The new frontier of auctioneering
David Scholes has carved out a hugely successful career as a real estate auctioneer. His former business AuctionWorks handles over 70% of commercial property auctions on the Australian Eastern Seaboard and David has personally called about 35,000 transactions. But he didn’t necessarily start with aspirations to be in real estate, nor in auctioneering. Instead, the self-confessed country boy started in…
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Tech startups making waves
Wouldn’t it be great if you could predict the price a home would sell for? Don’t you wish you could pay your selling agent a set fee based on the listing price of your home instead of the sale price? Do you yearn for a real estate assistant to help you wade through the millions of property listings and find…
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Elite Agent primer: Walk on the wide side
Apple and Amazon have drawn battle lines for the smart home, with their products Wideband and Sidewalk. The Internet of Things technology is impacting the real estate industry in a big way. This is because this new technology handles a large number of devices including lighting systems and thermostats as well as electrical outlets and…
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5 ways real estate businesses can save money on technology
I may not be across every technology opportunity in the industry, but I do see the impact it can have on a business. More specifically, I see the impact technology changes can have on its bottom-line profitability. If you can juggle the changes required to introduce new technology, the rewards can be huge. Get it wrong though and it will…
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Sales agent commissions tied to vendor ratings
A Brisbane-based business has established the nation’s first carrot-and-stick agency model – and it gives clients direct influence on how much agents can earn. Under the model introduced by UrbanX, vendors can rate their sales agents, with the size of agent’s commissions on the line, if their service and results prove to be regularly sub-par. Head of UrbanX, Dan Argent,…
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Elite Agent primer: 5 ways 5G could impact the property industry
What is 5G? 5G is rapidly rolling out in many countries throughout the world and is the latest evolution of mobile connectivity. A step up from the current 4G, it plans to be more reliable and faster than its predecessor and could impact the property industry in a few different ways. Telstra has enabled 5G…
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Protect yourself, your business and your data from hackers
Australia’s strong economy, along with high rates of internet and new technology adoption, has made our country, a lucrative target for attacks. Here’s two ways to protect yourself from hackers. Imagine this: Your client is ready to purchase their first home! You share bank details with them via email and SMS. Unfortunately, this leaves you…
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What happened in Vegas: Dave Stewart
Last month I made the long-haul flight (in cattle class) over to the States to attend the Inman conference. For those of you who don’t know, Inman has two major conferences a year. One in January in New York and one in August that was, up until this year, held in San Francisco. This year they ramped it up and…
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Property Tree surpasses 3500 customers as cloud adoption increases in Australian real estate industry
Almost twice as many agencies now use cloud technology over server-based software, according to research by Rockend, who note 62 per cent of property management agencies rely on the cloud in an increasingly fragmented market. MRI Software Company, Rockend, is seeing this within its own cloud-based suite, with Property Tree surpassing the 3500 active customer mark this month. According to…
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Timeliness, insight, perspective: A look into REA’s new reporting tools
Ben Auchettl understands the key to a successful marketing campaign is being armed with the right knowledge. The realestate.com.au National Sales Director knows agencies and agents need to watch the market to get a handle on what branding and advertising strategies are working right now. Ben, who is also responsible for products such as Premiere,…
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Digital Live to return in 2020
Digital Live will be back bigger and better than ever next year, with one concrete purpose; to move the real estate industry forward in its knowledge of all things digital, while improving access to education for disadvantaged children. It’s no secret that the digital world can be confusing. In an ever-changing market driven by digital,…
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Growing your adjacency revenue the easy way
With declining fees and falling revenue streams hurting many agents around the country, it is more important than ever to maximise every cent you’re earning. A new product allows real estate agents to monetise many of their preferred supplier relationships and create an additional passive stream of income for both agents and agencies. ezecomply starts the flow of adjacency revenue…
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CEO warns real estate industry has reached its ‘technology intersection’
Douglas Driscoll, CEO of award-winning real estate group Starr Partners, believes the real estate sector has reached its ‘technology intersection’. While innovation enables agents to automate and digitise their processes, he says it poses problems for an industry that needs to learn how to strike a better balance between implementing cutting-edge technologies and retaining the right level of human involvement. “Although…
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Better buyer engagement: 30 minutes with DIAKRIT’s Dick Karlsson
We’ve heard it time and again, content is king of the digital realm. But in real estate, it’s not just any content that counts. In a slowing market, the buyer is in the driver’s seat, and they’re more educated, time-poor and expectant of service than at any time in the industry’s history. “It’s no secret in the last 12 to…
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To market, to market
Bread, milk, butter and a house. That may seem like a highly unusual, if not impossible, shopping list but modern technology has combined with the smarts of a Melbourne real estate innovator to make it possible to buy a home at the same time as picking up the groceries. Market Share Property’s David Stewart won the Game Changer of the…
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Agents, tech or both? The agency of the future
Advances in technology shape every aspect of our daily lives, from smart kitchen appliances to the implementation of 5G. Conversations have turned from how Augmented Reality (AR) will impact society to how Artificial Intelligence (AI) will revolutionise life as we know it, even the real estate market, and it’s going to happen sooner than you think. Already we see huge…
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How to boost your website traffic through search keywords: Lucas Bikowski
Understanding the keyword research process is key to earn a high ranking on search engine pages, especially with users relying on Google for their queries. Keyword research is the process of discovering the specific words and phrases potential customers are typing into search engines to find agencies in your area. This requires you to research actual search terms into Google…
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Can your digital marketing be streamlined?
What can you tell us about Artspeed Evo? Artspeed Evo will revolutionise the way agencies tackle their marketing. The dynamic elastic templates reduce the number of artwork templates for most brands by typically 90 per cent. Think about that for a second. Most brands require hundreds and sometimes more than a thousand templates to deal with their supplier network. But…
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The real deal : Josh Phegan
The five to eight-year short-term debt cycle has entered a new phase. After unprecedented growth we’ve moved into contraction. Since the GFC, world banks have flooded the market with cheap credit. Cheap money leads to an increased supply of cash. People rushed to the banks, borrowed money at low interest rates and bought. They bought houses, cars, trips overseas and filled…
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To 2020 and beyond- REIQ summit 2019
With the evolution of technology, digital creations and products, virtual reality and artificial intelligence progressing at warp speed, you’d be forgiven for thinking we humans may be living on borrowed time. Steve himself is a champion of change and a leader in the futurist thinking world. He has developed a full-sized, air-powered Lego hot rod, launched a Lego space shuttle…
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Smart screens that can double up as splashbacks: the latest tech release from CES
This year’s CES was the biggest and brightest in the event’s history, with 180,000 people in attendance as 4,500 exhibitors showcased their wares. Among those leading the charge were innovators in the smart home, with a range of new gadgets and new technology set to hit the market this year. So what are the major trends emerging, and which smart…
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You had me at hello: Why a good customer service experience starts at enquiry
When you purchase a $10 item from an online retailer like Amazon you will receive a confirmation for your purchase in close to real time. Amazon will also let you know when to expect your delivery, if there are any delays and ask you for feedback after you have received your goods. All for a $10 purchase. Why should real…
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Introducing your Digital Twin in 2019
This year will see the Australian real estate industry welcome a new breed of agent: the digital twin. Most existing examples of a digital twin in real estate refer to the creation of digital replicas of actual properties using the internet of things. But what about a digital twin of yourself working with you to service customers? Artificial intelligence that…
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Three things that will make your website more attractive to clients
To the uninitiated, search engine optimisation (SEO) can seem incredibly complex. Experts will tell you it is a constantly changing discipline and requires a great deal of attention for it to work effectively. Although individual tactics and strategies may vary depending on search engine algorithm updates, there are fundamental SEO guidelines that should be simple enough to adhere to, even…
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The story behind realestate.com.au’s most-clicked listing of 2018
After languishing on the market for three years, a property in Victoria’s Narre Warren North sold this year with Kristen Turner of Peake Real Estate who took over the listing in April. Not only did Ms Turner secure a record price for the home, it also become the most-clicked on realestate.com.au for 2018 – finding its way in front of…
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How having a ‘tech startup’ mentality can make you more successful
Before some bright spark in China invented the compass in 206 BC – the west didn’t get their version until AD 1190 – navigators used the North Star to find their way home (trivia!). Today, North Star metrics (NSMs for short) are used to guide the ‘hacking’ techniques used to drive the growth of many of the fastest growing start-ups and…
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Data is the new vehicle. Here are your top driving tips.
Make no mistake: the race is on and it won’t be long until you’re lapped. For agents who don’t plan to stick their head in the sand, Laing+Simmons has come up with the top driving tips to steer through the new, uncharted real estate landscape. Ask your crew for their real-tech plan Most franchisees who ask their franchisor what their…
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Conquering the digital frontier: Mary Meeker
Each year venture capitalist and former Wall Street analyst Mary Meeker trawls the deepest, darkest depths of internet data to examine the state of play. The result is her seminal Internet Trends Report, and it informs the decision-making of small and big business alike. This year Meeker’s insight confirms a series of big-ticket trends that digital experts have long foretold…
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UK’s Goodlord platform seeks to streamline the rental process
A UK company is working to simplify the rental process, digitising everything from document signing to tenancy history checks with the aim to better cater to “Generation Rent”. Goodlord was founded in 2014 in a bid to make renting as efficient as making a purchase online or ordering a takeaway. Its services include automatic contract generation, referencing, rent and deposit…
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7 tactics to make your website listing stand out from the competition
With millions of local real estate websites trying to get ahead of your own agency website on Google and other search engines, you need a strategy to ensure yours stands out from the competition. The higher your website listing is on a search engine page, the more traffic your website is likely to generate. Focusing on building your main search…
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