TECH + SOCIAL
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Google and iRobot team up to improve the smart home
In a match made in tech heaven, Google and iRobot have teamed up in a bid to better map and improve the usability of the smart home. The venture sees iRobot’s latest Roomba i7 robotic vacuum cleaner gather spatial information as it goes about cleaning the home. Ultimately Google and iRobot hope gathering the data will help simplify smart home…
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NAR Day 4: Where everyone knows your name
More from this series: Converting Online Leads, the 5 Second Rule, Video hacks and more How to Build a Long and Successful Career in Real Estate Protecting your fee and how consumers see value
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Protecting your fee and how consumers see value
Transform Digital – NEXT ROUND starts November 15
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Converting Online Leads, the 5 Second Rule, Video hacks and more
Transform Digital – NEXT ROUND starts November 15
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The robots are here, Is your business ready?
It only seems like yesterday that 3D tours, virtual reality and drone photography were the latest and greatest trends in real estate technology. Cutting edge no longer, these tools have been swiftly pushed aside for artificial intelligence including voice-activated real estate searches, Mandarin-speaking robots and a host of digital assistants. Predicting Values And wouldn’t you love to be able to…
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Josh Phegan: What problem are you solving?
The last 10 years have radically reshaped the way we live. The adoption of mobile phones, socialisation of our relationships and the amplification of remote work have also changed the way we do business. Software is eating the world. What was once done by a team of people is being automated, forcing fewer people in the process to deliver the…
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10 principles (and tools) for agents will make you better at digital marketing
Digital marketing is essential for real estate agents. I know you get it – how important it is for personal branding, lead generation and staying in touch. So you know, the what and the why; but what about the ‘how’. At Elite Agent, we’ve road tested many theories and tools (“everything is a test until it’s not”) to build our…
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How Dexar Group are capitalising on AI
On 10 August this year, Dexar Group unveiled its first sales project involving artificial intelligence. Launched at The Grounds development in Canberra, the initiative saw a virtual assistant employed to handle initial sales queries and assist in providing real-time information. Within two hours of the site’s launch, the team had its first sales lead. By Wednesday the following week more…
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How to win more listings, and sell them faster
A select group of 50 agencies across Australia and New Zealand have discovered a way to publish dozens of eye-catching, automatically created and highly targeted ads to Facebook, Instagram and the Google Display Network with a single click. It’s called Spoke, and it’s a game changer. Spoke gets your ads in front of more people by targeting highly active segments…
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Is Social Media Really Worth It?
As the real estate market stabilises, it’s tempting to look at where you are investing your marketing dollars and consider where you could potentially cut back. Things might be tighter for you cashflow-wise if you aren’t turning over the same amount of stock you were at this time last year, and you might think cutting back on marketing to reduce…
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Boosting vendor and buyer traffic to your agency website through paid and organic online content
Whether marketing through Google or social media, there are two primary options at every real estate agency’s disposal: paid content (advertising) and organic content (SEO and regular social posts). Many real estate agencies rely too heavily on the former and do not utilise enough of the latter. Organic traffic offers a sustainable long-term strategy that builds your audience of vendors…
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How to select the best real estate CRM
Courtesy of many years spent collaborating with Australia’s leading estate agents, we’ve learned their key considerations when selecting a new CRM. The industry’s best all agree that having a high-performance database paves the way to repeated success, referral business and growth. Wondering what factors to weigh up prior to committing to a new CRM? Here’s a snapshot of key selection…
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How to successfully outsource your IT
We can outsource almost everything in our lives, from our accounts to our cleaning. But how do we go about finding the right IT solution for our real estate businesses? First things first: when it comes to outsourcing your IT you’re looking for a managed service provider. This is instead of a ‘break it and fix it’ option, where you’ve…
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Yes, video is the future – but may not get you leads!
In recent years, agents have begun to utilise the power of video to attract vendor views and help convert them into property inspections. Real estate agencies have also utilised video to better present their team, expertise and results. Video is effective for its ease in capturing the attention of property buyers and vendors. It is one of the most powerful…
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Why cybercriminals target real estate offices, and how you can avoid it
Cybercrime now outweighs drug trafficking as the most lucrative form of crime, and the real estate industry is fast becoming a preferred target. It’s no surprise considering the amount of money and wealth of personal information behind real estate transactions, or the fact that the industry is worth around $16 billion in Australia alone. It really is a gold-mining opportunity…
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9 hacks to increase your Google ranking in FY2019
Achieving page one ranking on Google is more competitive than ever as brands look to online marketing as their main sales channel. As Google regularly updates its algorithms, brands cannot rely on the same tactics to get ahead of their competitors on search engines. Here are nine ways to improve your ranking. 1. Get your URL on reputable sites Back…
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The Future of Work: Special Report
Cloud-based virtual real estate brokerages, offshore labour, and designing and building emotionally and intellectually intelligent buildings will dramatically change the way agents work in the future, experts say. The days of real estate agents existing solely in a bricks-and-mortar office are already dissolving, with US cloud brokerage eXp Realty hitting more than 10,000 agents and uplisting on the Nasdaq Stock Market late last month. The agency…
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Office of the future: Nick Boyd
Our industry has seen a remarkable transformation already: new emerging brands, new property portals offering referral fee leads and new customer service platforms introducing AI technology, just to name a few. Many of these advances and changes stem from external resources trying to either create positive steps in our industry or take a slice of the pie. All these changes…
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Augmented Reality: The Personal Touch by Diana Dugan
How long have you been in real estate? I’ve been in real estate for 10 years. I initially joined local franchise agencies in the Bayside area before starting my own company in 2011. It seems like only yesterday I branched out on my own, with a lot of nerves but also a lot of ideas and determination. How did you…
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Agents put to the test at Digital Live
Last year 100 agents embraced a six-month challenge that would see their online footprint assessed, improved and put to the test. It was a program devised to teach all the essential digital media skills and offer the mentoring of the finest coaches. Known as Digital Live, it’s now back, bigger and better, for a second year. Here’s an insight into…
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How agents can overcome ‘digital fatigue’: Justin Nickerson
The new wave of proptech disruption is seeing both residential and commercial agents introduced to a myriad of new technologies to streamline their sales process, showcase properties more favourably and reach new buyers (such as Gavl, Purplebricks, REALas, Next Address, StoreMatch, OpenAgent, Snaploader and Sellable). Auctioneer Justin Nickerson explains what agents should consider when choosing the latest quality tech to…
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How efficiency can give you the edge: Evan Broadbent
Finding and implementing new processes can benefit agents significantly, not only through increased revenues or margins but often by providing their clients with a better level of service, cost savings or – even better – both. Currently, most agencies use a CRM software that assists them in the listing and selling process. This type of software has come a long way…
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How to Stop Making Noise and Start Adding Value on Social Media
Let’s face it: real estate agents aren’t well beloved by the public. Which is a pity, really. As a nation who’ve built their wealth variously on the sheep’s back and on real estate speculation, you’d expect that homeowners would have more reverence for the role of the negotiator. Real talk is: the responsibility of improving our industry’s reputation lies with…
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Kylie Davis: Could Robots Rescue Real Estate Franchises?
The franchise model is being disrupted by technology that’s making it easier than ever for individual agents to run their own show more flexibly and efficiently. But could bots – backed by AI, automation and big data – come to the rescue and help the big real estate brands deliver new value to agents? To explore this idea, let’s look…
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Style and Substance: CoreLogic revamps Signature Reports
Following the release of CoreLogic’s improved Signature Reports, the country’s largest property analytics and data provider now gives agents the power to add custom content to their Signature Comparable Market Analysis Report within their RP Data Professional account. CoreLogic product manager Mike Salway said that Signature Reports now give agents the opportunity to upload custom PDF files to their Signature…
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Kylie Davis: What makes big data so big?
Every real estate agent has a database – even if it’s just the names of people you’ve formerly done business with sitting in your mobile phone. From old-school Rolodexes to high-end computer programs that automatically send emails and respond to queries, a database is an essential tool in every agent’s kit. So when the conversation turns to the concept of…
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Listing presentations critical to a first-class digital profile: Dick Karlsson
If the mission is to sell real estate, then the currency is the listing presentation, explains Dick Karlsson of DIAKRIT. And it’s an arena where Australian agents often fail to impress. Mr Karlsson will be covering this topic and more as he offers his specialist insight at Digital Live 2018. Vice President of an international company renowned as an authority…
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Aimee Engelmann: How to Prepare for Offshoring
Outsourcing basic office tasks to the Philippines has recently gained a good deal of attention. The benefits are compelling and the idea of freeing up your team to focus on more important aspects makes complete sense for many, but the practical details may put others off. Aimee Engelmann explains the tools you’ll need in your office to manage the virtual…
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3 Ways To Leverage Your Database Contacts: Tiffany Wilson
Successful real estate agencies cultivate a loyal client base. The service you provide your clients is not merely a transaction, but the start of an ongoing relationship. Building a solid database requires a huge amount of time and effort. Once you’ve captured potential leads, it’s your job to take full advantage of these contacts. Using digital marketing to leverage your…
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Eddie Cetin: 5 Emerging trends in technology
With 2018 well under way and the summer holidays a fond memory, it’s time to refocus your attention on your business. What can you do today, this week and this month to maximise your results? Eddie Cetin looks at five ways to use technology paired with practical prospecting to own your area. It’s all too easy to fall back on…
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Message received – texting gaining popularity
Texting is becoming a more common and acceptable communication avenue between real estate agents and buyers, with a US survey indicating the right text at the right time could speed up the selling process. In a study of more than 500 consumers and 350 real estate sales professionals, cloud-based mortgage finance platform Ellie May found over three-quarters of consumers believed text…
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