TECH + SOCIAL
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This is the slowest pace of change for the rest of your life: Greg Dickason
Wow – how much digital change happened in 2017?  We saw the arrival of Amazon, the launch of the Google Cloud Platform in Australia, the rise of voice with Google Home and Amazon’s Alexa, Tesla’s model 3 was delivered, and Google’s Waymo self-driving car fleet passed the 4 million miles on public roads. We saw ransomware attacks demanding payments in…
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5 Ways to Improve Your Instagram Account: Tiffany Wilson
Instagram is one of the fastest growing social media platforms. As of December 2017, there are 800 million monthly active users who are posting up to 95 million images per day. Catching the attention of audiences on Instagram is becoming harder than ever before. It is essential for real estate agents and agencies to optimise every part of their Instagram profile and content to cut through the…
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Say hello to Diana, the real estate agent of the future
Bayside buyers and vendors can now meet face-to-face with Diana Dugan without leaving home, after the Beaumaris real estate director launched the country’s first augmented reality property website. When you log onto dianaduganproperty.com.au Diana, the company director, is smiling back at you from her North Concourse Beaumaris virtual office, ready to lead you through the website with voice recognition technology.…
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The Rise of Facebook Advertising In Real Estate: Chris Rolls
While the industry is addicted to the reliable stream of buyer leads these real estate portals send them, the downside is that it costs more to market a property online in Australia than many other places around the world. This cost is borne in most cases by the seller of a property, but many agents also claim that the high…
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Cyber Liability Insurance: the Safety Net Real Estate Agents Need
At long last, the wider public is starting to realise that hackers aren’t hooded movie villains – they’re real people doing real damage across the globe, especially in Australia and especially to small businesses. Real estate agents, in particular, are prime targets for cyber-criminals due to a combination of factors, including the amount of valuable client data they hold, a…
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Your Wish is Their Command: Kylie Davis
For every dollar we save on the new connectedness, we need to spend $20 on learning the skills and make the time in our day to ‘do’ it. In this space, the efficiencies we’ve been promised with the technology are not yet being realised, our most precious commodity is now time and focus, and the effort often hardly feels worth the…
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Update Before You Innovate: Kylie Davis
People now spend nearly an hour a day on Facebook and social media, scrolling through posts and chatting on Messenger. This figure is up from 20 minutes a day back in 2015 and is a number Facebook is intent on increasing further. Kylie Davis therefore asks the question: Why do agents still invest so much time and money in outdated…
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What metrics actually matter in Facebook advertising?
Facebook ads are an effective way to reach potential buyers and sellers while building brand equity. Facebook metrics give insights into how well your ads are performing but, as Greg McCutcheon from Real Estate Bookings explains, quantity isn’t always better than quality. Important metrics are those that provide you with deeper insights into how your social media marketing is performing. For…
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The New Web: Anton Babkov
UNDER THE LEADERSHIP OF ANTON BABKOV Siteloft provide website infrastructure for over 500 agencies around Australia. And their research has found that more people visit your site to find out about you, than to find out about your listings. On paper, it makes sense: turn your website into a mini portal and promote current listings to generate more enquiries. But…
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Thrive app wants to help us unplug from our smartphones
Samsung has just partnered with the ‘Queen of Sleep’ Arianna Huffington to launch the Thrive app which helps people limit their smartphone screen time. The app blocks all communications except for those on a ‘VIP’ contact list, and will send auto replies to let non-VIPs know you’re on a vacation from your phone. Users can additionally track their overall and…
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Rethinking Video in the Social Media Age
If you’re not already convinced that social video is where you need to be, consider this: Eight in 10 Australians are now on social media 81 per cent of them prefer to access social media on a mobile device Video accounts for more than half of all mobile traffic See a pattern here? With that in mind, here are five…
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Talking Technology with John McGrath
What are the tech tools agents will need in the future? For prospecting and listing, a solid CRM database system which categorises customers to allow you to send only relevant messaging to each client will be important. Curation of messaging will become more and more significant as people get bombarded with information. The next big thing will be predictive algorithms…
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Great Expectations
Technology can help you to create the best possible experience for your clients. Here are a few questions to ask yourself when deciding on the right technology to elevate the client experience and effectively position your business for the future. 1. DOES IT MAKE INFORMATION ACCESSIBLE? You don’t need to control every bit of information that flows to your clients.…
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10 Productivity Apps Leading Agents Use Every Day
New generation agents are mobile agents. With fewer physical hours in the office, collaboration with their colleagues is still critical to success – as is their desire to nurture more relationships with prospective clients. You might be wondering: how do these uber-agents keep all their plates spinning? How can they be fast, accurate, connected and productive whilst being outside of…
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Automation Nation
There is no doubt that we are on the crest of another wave of technological breakthroughs. The next generation of tech implementations are not the clunky packages that forced us to adapt to rules. The new era allows us to literally write the rules while intelligent tech adapts to the ways we want to work and live. When we think…
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5 Trends That Will Impact Real Estate In The Future
1 IT’S ALL ABOUT THE DATA Imagine as a sales agent if you could scroll through your database of 2,000 contacts and pick the 100 people you knew were going to sell over the next six to eight months. Imagine if you could predict how many people would be bidding at your next auction and what price the property would…
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It’s Not You, It’s Your Subject Line: Ash Farrugia
I like to think of a subject line like a pick-up line – if you get it right, you’ve got a chance to prove yourself and if you get it wrong no one is going to listen to what you have to say. A subject line has to be compelling enough to convince a person that you won’t waste their…
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The Innovators at Ray White: Putting Agents face to face to face with more people
As a result of the explosion in digital lead generation, the traditionally separate departments of marketing, service, and technology now need to work together. When leads are ‘generated’ they should be nurtured, according to the individual’s needs, both online and in person. As a group, Ray White are continually on the cutting edge of innovation through investing in people and…
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Stay Smart Online Week 2017 Part 5/5 – Backups
Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ This week, nationally, it is Stay Smart Online Week (9-13 October 2017). Protecting yourself and your business has never been more important so we asked REA Group’s head security coach Craig Templeton to join us for a series of videos about how you can…
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Stay Smart Online Week 2017 Part 4/5 – Network and Device Security
Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ This week, nationally, it is Stay Smart Online Week (9-13 October 2017). Protecting yourself and your business has never been more important so we asked REA Group’s head security coach Craig Templeton to join us for a series of videos about how you can…
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Stay Smart Online Week 2017 Part 3/5 – Awareness
Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ This week, nationally, it is Stay Smart Online Week (9-13 October 2017). Protecting yourself and your business has never been more important so we asked REA Group’s head security coach Craig Templeton to join us for a series of videos about how you can…
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Stay Smart Online Week 2017 Part 2/5 – Privacy
Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ This week, nationally, it is Stay Smart Online Week (9-13 October 2017). Protecting yourself and your business has never been more important so we asked REA Group’s head security coach Craig Templeton to join us for a series of videos about how you can…
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Century 21: Future by Design
TODAY’S CONSUMERS ARE increasingly connected and tech savvy, so real estate franchises must lift to meet new service demands by using technology to its full potential. Century 21 are leaders in innovative thinking and today are considering how a new era of innovation will help their network to thrive in a mobile future. Samantha McLean talks to CEO Charles Tarbey…
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Stay Smart Online Week 2017 Part 1/5 – Passphrases
Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ This week, nationally, it is Stay Smart Online Week (9-13 October 2017). Protecting yourself and your business has never been more important so we asked REA Group’s head security coach Craig Templeton to join us for a series of videos about how you can…
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Future Tech Horizons – Challenge or Opportunity?
First a prediction: New technologies will add another dimension to property transactions, but the central role of the agent won’t be replaced, says venture capitalist Peter Esho of what he thinks the next decade of real estate will bring. Mr Esho is CEO of Sydney-based private investment firm Esho Ventures, which invests into businesses that may be the next generation…
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How to Beat the Interceptors: Lisa B
An interceptor can be defined as a company or individual who is better at search engine optimisation or search engine marketing than you are. As Lisa B explains, their objective is to dominate page one of the search engines, where their presence entices your potential clients to call them and not look for you. Interceptors are everywhere. On the real…
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Apple’s new iOS system means a whole new augmented reality world for real estate
Apple’s new iOS11 includes ARKit, a new framework for developers to create augmented reality experiences for iPads and iPhones, starting at iPhone version 5s and going all the way up to the latest version X. A few months ago we reported a breakdown on Apple’s announcements from its major annual conference. Apple senior VP of software engineering Craig Federighi announced…
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How to Take the Perfect Selfie for Real Estate Agents: Jason Malouin
TRANSCRIPT: When it comes to the five steps for the ultimate selfie headshot, I teach people how to take control of their own image. We have this machine in our pockets. It can do amazing things, and as long as we know a couple of tips and tricks, we can really get a lot out of it and not just…
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Putting Some Spring into Your Marketing
1. YOUR PROFILE AND HEADSHOT Authenticity is key here. There’s nothing worse for a prospective client to read or see your profile and find it doesn’t match the person they meet in real life. Worse still, your information is not current or up to date. Take time to review and identify your value-add proposition to prospective clients, including: What is…
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REA Group releases guide to protect real estate industry from cyber-crime
REA Group has released a security guide to help protect Australia’s real estate industry from cyber-crime. With more businesses moving to a digital model, data, software and personal information is increasingly becoming exposed to online hackers. The guide aims to educate real estate agents about the risks they face when operating online, and provides information on how to protect their…
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Internet Trends 2017: Anton Babkov
Mary Meeker – an American venture capitalist – gives an extraordinarily comprehensive report on the state of the internet and technology once a year. Her Internet Trends report for 2017 is a 355-slide mammoth – focusing largely on video gaming, online advertising and the adoption of technology in China and India. However, there are some salient points that we should…
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The Softer Side of Social Media
IT’S TEMPTING. You have a few followers on social media and you just can’t wait to tell them about your amazing service, results and listings. Unfortunately, this approach seldom works on social media and self-promotion can alienate and annoy your audience. HARD VS SOFT SELL MARKETING Hard sell marketing is when the marketer or business gets straight to the sales…
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Modern Stamp launches to simplify event marketing for real estate professionals
San Francisco, 9 August 2017: Modern Stamp, launched today, is an event marketing solution that combines elegant, branded digital invitations with sophisticated RSVP tracking to make it easy for Real Estate professionals to market open houses, client appreciation events, home buyer workshops, and more. With Modern Stamp, Real Estate professionals can now customise and send beautiful, branded digital invitations in just…
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Do cold calls and letterbox drops really work?
In the dark old days of real estate, agents had to rely on white pages and made hundreds of cold calls for new listings. They spent hours completing letter box drops of property pamphlets and other promotional material. Today, very few consumers are tolerant of these methods. Pamphlets and brochures end up largely in the bin unacknowledged. Cold calls are…
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Kingscliff agent runs open home in Mona Vale from 800km away
Ray White Kingscliff’s James Shugg turned to outside the box thinking when his mother decided to put her home at 6/125 Darley St West, Mona Vale in NSW on the market. “I said to mum, ‘I can sell it for you’. I can sell it by negotiation and I can get there by Facebook’s FaceTime. It’s easy, all we need…
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